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Meaningful Measurement of the Customer Experience, Greg Kihlstrom


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Автор: Greg Kihlstrom
Название:  Meaningful Measurement of the Customer Experience
ISBN: 9781667818375
Издательство: Gazelle Book Services
Классификация:






ISBN-10: 1667818376
Обложка/Формат: Hardback
Страницы: 268
Вес: 0.60 кг.
Дата издания: 28.01.2022
Серия: Economics/Business/Finance
Язык: English
Размер: 158 x 236 x 28
Читательская аудитория: General (us: trade)
Ключевые слова: Customer services
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Поставляется из: Англии
Описание: Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do. There are several reasons for this, and these reasons form the foundation of Meaningful Measurement of the Customer Experience. The book provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. It also provides a framework to create a system of meaningful measurement that can not only improve the customer experience by holistically looking at the customer journey, but provide a sustainable method for analysis and optimization with a more agile approach to continuous improvement. This provides internal teams with the metrics and justification they need to continue improving the customer experience, creates a collaborative, customer-centric culture aligned around common goals, and ultimately benefits the customers, who buy, buy more, buy more often, and tell others about their experiences. Drawing on Kihlstroms experience working with top organizations, as well as dozens of interviews with Fortune 1000 customer experience leaders for this book and his podcast, The Agile Brand with Greg Kihlstrom, the secrets of planning, implementing, analyzing, and improving great customer experience in a sustainable way are demystified and made practical. Meaningful Measurement of the Customer Experience is Kihlstroms eighth book, following The Center of Experience (2020), and his Agile series, which started with 2016s The Agile Web, followed by The Agile Brand (2018), The Agile Consumer (2019), and The Agile Workforce (2021). It is his third book on customer and employee experience, following Digital Delight, which was compiled from a series of his articles and released in 2019.


A Storm of Witchcraft: The Salem Trials and the American Experience

Автор: Baker Emerson W.
Название: A Storm of Witchcraft: The Salem Trials and the American Experience
ISBN: 0190627808 ISBN-13(EAN): 9780190627805
Издательство: Oxford Academ
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Цена: 2563.00 р.
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Описание: This fascinating account of the Salem Witch Trials explores their religious, social, and political dimensions, their origins, their critics, and their aftermath, as well as their influence on the American cultural imagination to the present day.

Understanding body movement

Название: Understanding body movement
ISBN: 3631582498 ISBN-13(EAN): 9783631582497
Издательство: Peter Lang
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Цена: 13286.00 р.
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Описание: Understanding Body Movement is an interdisciplinary guide to empirical research on nonverbal behaviour. It focuses on tools and procedures to investigate body movement and gesture and the relation to cognitive, emotional, and interactive processes: NEUROGES, ELAN, interrater agreement, etc.

A Parent`s Guide to Psychoeducational Evaluations

Автор: Elitov Paula
Название: A Parent`s Guide to Psychoeducational Evaluations
ISBN: 1098340566 ISBN-13(EAN): 9781098340568
Издательство: Gazelle Book Services
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Цена: 3430.00 р.
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Описание: This book was written for parents who are considering a psychoeducational evaluation for their child to help them become more knowledgable about the process. The various chapters address: how to decide if a psychoeducational evaluation makes sense, what might take place at an intake meeting, what are the different types of testing, observation, questionnaires and other procedures that may be suggested, how psychologists may adapt the testing to individual needs, how to interpret the scores from a psychoeducational evaluation, how to present test findings in a way that is useful to teachers, what happens at the feedback meeting and how to advocate for your child after the evaluation. The author provides a list of frequently used tests and explains what they measure and what age they are used for. There is also a list of frequently asked questions that are answered. The goal of this book is to help parents to become more savvy about the testing process so that they are more able to work collaboratively with the evaluator to obtain information that will ultimately be beneficial in planning for their child's educational needs.

How We Became Sensorimotor: Movement, Measurement, Sensation

Автор: Mark Paterson
Название: How We Became Sensorimotor: Movement, Measurement, Sensation
ISBN: 1517909996 ISBN-13(EAN): 9781517909994
Издательство: Mare Nostrum (Eurospan)
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Цена: 14045.00 р.
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Описание: An engrossing history of the century that transformed our knowledge of the body’s inner senses  The years between 1833 and 1945 fundamentally transformed science’s understanding of the body’s inner senses, revolutionizing fields like philosophy, the social sciences, and cognitive science. In How We Became Sensorimotor, Mark Paterson provides a systematic account of this transformative period, while also demonstrating its substantial implications for current explorations into phenomenology, embodied consciousness, the extended mind, and theories of the sensorimotor, the body, and embodiment.Each chapter of How We Became Sensorimotor takes a particular sense and historicizes its formation by means of recent scientific studies, case studies, or coverage in the media. Ranging among a diverse array of sensations, including balance, fatigue, pain, the “muscle sense,” and what Maurice Merleau-Ponty termed “motricity,” Paterson’s analysis moves outward from the familiar confines of the laboratory to those of the industrial world and even to wild animals and their habitats. He uncovers important stories, such as how forgotten pain-measurement schemes transformed criminology, or how Penfield’s outmoded concepts of the sensory and motor homunculi of the brain still mar psychology textbooks.Complete with original archival research featuring illustrations and correspondence, How We Became Sensorimotor shows how the shifting and sometimes contested historical background to our understandings of the senses are being extended even today.

Plan De San Diego

Автор: Harris Charles H
Название: Plan De San Diego
ISBN: 0803264771 ISBN-13(EAN): 9780803264779
Издательство: Wiley EDC
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Цена: 6006.00 р.
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Описание:

The Plan of San Diego, a rebellion proposed in 1915 to overthrow the U.S. government in the Southwest and establish a Hispanic republic in its stead, remains one of the most tantalizing documents of the Mexican Revolution. The plan called for an insurrection of Mexicans, Mexican Americans, and African Americans in support of the Mexican Revolution and the waging of a genocidal war against Anglos. The resulting violence approached a race war and has usually been portrayed as a Hispanic struggle for liberation brutally crushed by the Texas Rangers, among others.

The Plan de San Diego: Tejano Rebellion, Mexican Intrigue, based on newly available archival documents, is a revisionist interpretation focusing on both south Texas and Mexico. Charles H. Harris III and Louis R. Sadler argue convincingly that the insurrection in Texas was made possible by support from Mexico when it suited the regime of President Venustiano Carranza, who co-opted and manipulated the plan and its supporters for his own political and diplomatic purposes in support of the Mexican Revolution.

The study examines the papers of Augustine Garza, a leading promoter of the plan, as well as recently released and hitherto unexamined archival material from the Federal Bureau of Investigation documenting the day-to-day events of the conflict.

Working Women, Entrepreneurs, and the Mexican Revolution

Автор: Fowler Salamini Heather
Название: Working Women, Entrepreneurs, and the Mexican Revolution
ISBN: 0803243715 ISBN-13(EAN): 9780803243712
Издательство: Wiley EDC
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Цена: 6692.00 р.
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Описание:

In the 1890s, Spanish entrepreneurs spearheaded the emergence of C?rdoba, Veracruz, as Mexico’s largest commercial center for coffee preparation and export to the Atlantic community. Seasonal women workers quickly became the major part of the agroindustry’s labor force. As they grew in numbers and influence in the first half of the twentieth century, these women shaped the workplace culture and contested gender norms through labor union activism and strong leadership. Their fight for workers’ rights was supported by the revolutionary state and negotiated within its industrial-labor institutions until they were replaced by machines in the 1960s.

Heather Fowler-Salamini’s Working Women, Entrepreneurs, and the Mexican Revolution analyzes the interrelationships between the region’s immigrant entrepreneurs, workforce, labor movement, gender relations, and culture on the one hand, and social revolution, modernization, and the Atlantic community on the other between the 1890s and the 1960s. Using extensive archival research and oral-history interviews, Fowler-Salamini illustrates the ways in which the immigrant and women’s work cultures transformed C?rdoba’s regional coffee economy and in turn influenced the development of the nation’s coffee agro-export industry and its labor force. 

Canadian Experience of the Great War

Автор: Tennyson Brian
Название: Canadian Experience of the Great War
ISBN: 0810886790 ISBN-13(EAN): 9780810886797
Издательство: Rowman & Littlefield Publishers
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Цена: 31680.00 р.
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Описание: Brian Douglas Tennyson`s The Canadian Experience of the Great War: A Guide to Memoirs is the first attempt to identify all of the published accounts by Canadian veterans of their Great War experiences, providing the first comprehensive list of Canadian published memoirs.

Celebrating Insurrection

Автор: Fowler Will
Название: Celebrating Insurrection
ISBN: 0803225415 ISBN-13(EAN): 9780803225411
Издательство: Wiley EDC
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Цена: 6006.00 р.
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Описание:

The pronunciamiento, a formal list of grievances designed to spark political change in nineteenth-century Mexico, was a problematic yet necessary practice. Although pronunciamientos rarely achieved the goals for which they were undertaken and sometimes resulted in armed rebellion, they were nonetheless both celebrated and commemorated, and the perceptions and representations of pronunciamientos themselves reflected the Mexican people’s response to these “revolutions.”

The third in a series of books examining the pronunciamiento, this collection addresses the complicated legacy of pronunciamientos and their place in Mexican political culture. The essays explore the sacralization and legitimization of these revolts and of their leaders in the nation’s history and consider why these celebrations proved ultimately ineffective in consecrating the pronunciamiento as a force for good, rather than one motivated by desires for power, promotion, and plunder. Celebrating Insurrection offers readers interpretations of acts of celebration and commemoration that explain the uneasy adoption of pronunciamientos as Mexico’s preferred means of effecting political change during this turbulent period in the nation’s history.

The Flu Epidemic of 1918: America`s Experience in the Global Health Crisis

Автор: Opdycke Sandra
Название: The Flu Epidemic of 1918: America`s Experience in the Global Health Crisis
ISBN: 0415636841 ISBN-13(EAN): 9780415636841
Издательство: Taylor&Francis
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Цена: 26030.00 р.
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Описание:

In 1918, a devastating world-wide influenza epidemic hit the United States. Killing over 600,000 Americans and causing the national death rate to jump 30% in a single year, the outbreak obstructed the country's participation in World War I and imposed terrible challenges on communities across the United States.

This epidemic provides an ideal lens for understanding the history of infectious disease in the United States. The Flu Epidemic of 1918 examines the impact of the outbreak on health, medicine, government, and individual people's lives, and also explores the puzzle of Americans' decades-long silence about the experience once it was over. In a concise narrative bolstered by primary sources including newspaper articles, eye-witness accounts, and government reports, Sandra Opdycke provides undergraduates with an unforgettable introduction to the 1918 epidemic and its after-effects.

Critical Moments in American History is a series of short texts designed to familiarize students with events or issues critical to the American experience. Through the use of narrative and primary documents, these books help instructors deconstruct an important moment in American history with the help of timelines, glossaries, textboxes, and a robust companion website.

Flu Epidemic of 1918

Автор: Opdycke Sandra
Название: Flu Epidemic of 1918
ISBN: 041563685X ISBN-13(EAN): 9780415636858
Издательство: Taylor&Francis
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Цена: 6430.00 р.
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Описание:

In 1918, a devastating world-wide influenza epidemic hit the United States. Killing over 600,000 Americans and causing the national death rate to jump 30% in a single year, the outbreak obstructed the country's participation in World War I and imposed terrible challenges on communities across the United States.

This epidemic provides an ideal lens for understanding the history of infectious disease in the United States. The Flu Epidemic of 1918 examines the impact of the outbreak on health, medicine, government, and individual people's lives, and also explores the puzzle of Americans' decades-long silence about the experience once it was over. In a concise narrative bolstered by primary sources including newspaper articles, eye-witness accounts, and government reports, Sandra Opdycke provides undergraduates with an unforgettable introduction to the 1918 epidemic and its after-effects.

Critical Moments in American History is a series of short texts designed to familiarize students with events or issues critical to the American experience. Through the use of narrative and primary documents, these books help instructors deconstruct an important moment in American history with the help of timelines, glossaries, textboxes, and a robust companion website.

Bayonets and Blobsticks

Автор: Miedema Aaron Taylor
Название: Bayonets and Blobsticks
ISBN: 0978465296 ISBN-13(EAN): 9780978465292
Издательство: Неизвестно
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Цена: 3442.00 р.
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Gender and the Negotiation of Daily Life in Mexico, 1750-1856

Автор: Sonya Lipsett-Rivera
Название: Gender and the Negotiation of Daily Life in Mexico, 1750-1856
ISBN: 0803238339 ISBN-13(EAN): 9780803238336
Издательство: Wiley EDC
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Цена: 5491.00 р.
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Описание:

History is not just about great personalities, wars, and revolutions; it is also about the subtle aspects of more ordinary matters. On a day-to-day basis the aspects of life that most preoccupied people in late eighteenth- through mid nineteenth-century Mexico were not the political machinations of generals or politicians but whether they themselves could make a living, whether others accorded them the respect they deserved, whether they were safe from an abusive husband, whether their wives and children would obey them—in short, the minutiae of daily life.

Sonya Lipsett-Rivera’s Gender and the Negotiation of Daily Life in Mexico, 1750–1856 explores the relationships between Mexicans, their environment, and one another, as well as their negotiation of the cultural values of everyday life. By examining the value systems that governed Mexican thinking of the period, Lipsett-Rivera examines the ephemeral daily experiences and interactions of the people and illuminates how gender and honor systems governed these quotidian negotiations. Bodies and the built environment were inscribed with cultural values, and the relationship of Mexicans to and between space and bodies determined the way ordinary people acted out their culture.

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