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Strategic creativity, Landa, Robin


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Цена: 5511.00р.
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Автор: Landa, Robin
Название:  Strategic creativity
ISBN: 9781032137797
Издательство: Taylor&Francis
Классификация:





ISBN-10: 1032137797
Обложка/Формат: Paperback
Страницы: 176
Вес: 0.33 кг.
Дата издания: 02.06.2022
Язык: English
Иллюстрации: 38 halftones, color; 31 halftones, black and white; 38 illustrations, color; 31 illustrations, black and white
Размер: 152 x 228 x 16
Подзаголовок: A business field guide to advertising, branding, and design
Рейтинг:
Поставляется из: Европейский союз
Описание: The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.


Tourism Innovation: Technology, Sustainability and Creativity

Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama
Название: Tourism Innovation: Technology, Sustainability and Creativity
ISBN: 0367077892 ISBN-13(EAN): 9780367077891
Издательство: Taylor&Francis
Рейтинг:
Цена: 6430.00 р.
Наличие на складе: Ожидается поступление.

Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.

Creativity and Strategic Innovation Management

Автор: Goodman
Название: Creativity and Strategic Innovation Management
ISBN: 1138675091 ISBN-13(EAN): 9781138675094
Издательство: Taylor&Francis
Рейтинг:
Цена: 29858.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes.

Revised and updated for a second edition, this ground-breaking book now includes:

  • A new section on contemporary themes in innovation management, such as the use of social media and sustainability.
  • More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.
  • More international cases and real life examples.

The book is also supported by a range of new tutor support materials.

This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.

Tourism Innovation: Technology, Sustainability and Creativity

Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama
Название: Tourism Innovation: Technology, Sustainability and Creativity
ISBN: 0367077876 ISBN-13(EAN): 9780367077877
Издательство: Taylor&Francis
Рейтинг:
Цена: 23734.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.

Creativity and Strategic Innovation Management

Автор: Goodman Malcolm
Название: Creativity and Strategic Innovation Management
ISBN: 1138675105 ISBN-13(EAN): 9781138675100
Издательство: Taylor&Francis
Рейтинг:
Цена: 7961.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes.

Revised and updated for a second edition, this ground-breaking book now includes:

  • A new section on contemporary themes in innovation management, such as the use of social media and sustainability.
  • More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.
  • More international cases and real life examples.

The book is also supported by a range of new tutor support materials.

This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.

The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

Автор: Johnston Robert E., Bate J. Douglas
Название: The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
ISBN: 0814433650 ISBN-13(EAN): 9780814433652
Издательство: McGraw-Hill
Рейтинг:
Цена: 2660.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Based on the authors Robert Johnson and Douglas Bate's thirty-two years of experience consulting to major organizations, The Power of Strategy Innovation contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services. You'll learn how to apply innovative thinking to your company's business model to bridge the gap between strategy and product development; how to remain flexible, future-oriented, and responsive to market changes and your clients' changing needs; and how to create a perpetual flow of viable new business opportunities. The authors refer to this as "innovation" rather than "strategic planning," but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency. The book's latest edition, updated in 2013, includes a new preface and epilogue describing the emergence of enterprise innovation and its impact on both companies' day-to-day planning and focuses on the future. Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. To that end, through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.

Strategic Reframing

Автор: Ramirez Rafael
Название: Strategic Reframing
ISBN: 0198820666 ISBN-13(EAN): 9780198820666
Издательство: Oxford Academ
Рейтинг:
Цена: 4774.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This bookprovides clear information and guidance on how to do scenario planning to support strategy and public policy. The book describes the Oxford Scenario Planning Approach (OSPA), an intellectually rigorous and practical methodolgy.

Strategic Communication and AI: Public Relations with Intelligent User Interfaces

Автор: Moore Simon, Hьbscher Roland
Название: Strategic Communication and AI: Public Relations with Intelligent User Interfaces
ISBN: 0367627795 ISBN-13(EAN): 9780367627799
Издательство: Taylor&Francis
Рейтинг:
Цена: 8420.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

Strategic Thinking and Writing

Автор: Michael Edmondson
Название: Strategic Thinking and Writing
ISBN: 1949443418 ISBN-13(EAN): 9781949443417
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 2758.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In today’s hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technology has democratized the power to share stories with the world, succeeding in today’s age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant.Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six page narrative that executives prepare. The start of each meeting involves attendees reading the six page narrative for 30 minutes followed by a discussion. Writing the six page memo requires research, time, and multiple revisions. The six page memo also requires one to think and write strategically.That’s where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention towards strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six page memo

Strategic university management

Автор: Falkenberg, Loren Cannon, M. Elizabeth
Название: Strategic university management
ISBN: 0367522632 ISBN-13(EAN): 9780367522636
Издательство: Taylor&Francis
Рейтинг:
Цена: 9033.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Universities are being buffeted by multiple disruptive trends, including increased competition for both funding and students, as well as from new institutions that are nimbler and more responsive to the external environment. To survive this reality, university leaders must engage in effective strategic planning.

Strategic Leadership Across Cultures

Автор: House Robert J
Название: Strategic Leadership Across Cultures
ISBN: 1412995949 ISBN-13(EAN): 9781412995948
Издательство: Sage Publications
Рейтинг:
Цена: 30413.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The third GLOBE book is unique in its focus, methodology, and impact. The research reported in this book was obtained during the third phase of the GLOBE project which lasted approximately 10 years. It examines strategic leadership effectiveness for executive and top-level management.

Managing Creativity in Organizations

Автор: Styhre
Название: Managing Creativity in Organizations
ISBN: 1403947686 ISBN-13(EAN): 9781403947680
Издательство: Springer
Рейтинг:
Цена: 14635.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Managing Creativity in Organizations addresses the notion of organizational creativity and innovation in general, and explores in some detail how it is achieved. Here issues such as technology, cognition and leadership are introduced as central resources and practices in the management of organizational creativity and innovation.

Handbook of Research on Using Global Collective Intelligence and Creativity to Solve Wicked Problems

Автор: Ziska Fields
Название: Handbook of Research on Using Global Collective Intelligence and Creativity to Solve Wicked Problems
ISBN: 1799823857 ISBN-13(EAN): 9781799823858
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 31601.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Today's world is continually facing complex and life-threatening issues that are too difficult or even impossible to solve. These challenges have been titled ""wicked"" problems due to their radical and multifarious nature. Recently, there has been a focus on global cooperation and gathering creative and diverse methods from around the world to solve these issues. Accumulating research and information on these collective intelligence methods is vital in comprehending current international issues and what possible solutions are being developed through the use of global collaboration.

The Handbook of Research on Using Global Collective Intelligence and Creativity to Solve Wicked Problems is a pivotal reference source that provides vital research on the collaboration between global communities in developing creative solutions for radical worldwide issues. While highlighting topics such as collaboration technologies, neuro-leadership, and sustainable global solutions, this publication explores diverse collections of problem-solving methods and applying them on a global scale. This book is ideally designed for scholars, researchers, students, policymakers, strategists, economists, and educators seeking current research on problem-solving methods using collective intelligence and creativity.


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