Автор: Heathman Bryan Название: Conversion Marketing: Convert Website Visitors Into Buyers ISBN: 1613392567 ISBN-13(EAN): 9781613392560 Издательство: Неизвестно Рейтинг: Цена: 2757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues.
Discover 24 tools to convert visitors into buyers
6 Questions to NEVER ask in a marketing campaign
9-Steps to turn your email list into a cash machine
Learn 16 practical conversion tips for any website
Learn psychological triggers to increase conversion rates using an array of promotional tools From creating hefty mailing lists to launching powerful viral marketing campaigns, you'll learn the tricks of turning the noise of the digital realm into a chorus of eCommerce for your business. Let this book show you how to make money while you sleep
Автор: Trip Pelpina Название: Video Smart: Make smartphone videos like a pro ISBN: 9083088006 ISBN-13(EAN): 9789083088006 Издательство: Неизвестно Рейтинг: Цена: 3447.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Video Smart: Make smartphone videos like a pro, is a practical 5-step guide to creating effective business videos with the one camera that's always on you: your smartphone. From creating professional shots, to applying the right light and audio techniques, to implementing effective video plans and to being more comfortable in front of a camera, this guide will teach you it all.
Pelpina has tested and selected the best video apps and production tools for you and shows you how to optimize your video for publishing it to social media. And all you need is your phone. Video Smart is both for iPhone and Android users, anyone who wants to learn how to make videos with a smartphone.
Every chapter in this book has a unique intro video by Pelpina where she gives you a peak behind the scenes of smartphone video creation. So grab your phone, and follow Pelpina to learn her tips, tricks and effective methods to creating engaging videos with impact.
Pelpina has an extensive background in TV/video production. You can find her in front of her (smartphone) camera, testing new gear and finding the best video apps every day. Pelpina is an experienced trainer and speaker, and has worked with thousands of professionals to create videos with smartphones.
Implement various state-of-the-art architectures, such as GANs and autoencoders, for image generation using TensorFlow 2.x from scratch
Key Features
Understand the different architectures for image generation, including autoencoders and GANs
Build models that can edit an image of your face, turn photos into paintings, and generate photorealistic images
Discover how you can build deep neural networks with advanced TensorFlow 2.x features
Book Description
The emerging field of Generative Adversarial Networks (GANs) has made it possible to generate indistinguishable images from existing datasets. With this hands-on book, you'll not only develop image generation skills but also gain a solid understanding of the underlying principles.
Starting with an introduction to the fundamentals of image generation using TensorFlow, this book covers Variational Autoencoders (VAEs) and GANs. You'll discover how to build models for different applications as you get to grips with performing face swaps using deepfakes, neural style transfer, image-to-image translation, turning simple images into photorealistic images, and much more. You'll also understand how and why to construct state-of-the-art deep neural networks using advanced techniques such as spectral normalization and self-attention layer before working with advanced models for face generation and editing. You'll also be introduced to photo restoration, text-to-image synthesis, video retargeting, and neural rendering. Throughout the book, you'll learn to implement models from scratch in TensorFlow 2.x, including PixelCNN, VAE, DCGAN, WGAN, pix2pix, CycleGAN, StyleGAN, GauGAN, and BigGAN.
By the end of this book, you'll be well versed in TensorFlow and be able to implement image generative technologies confidently.
What You Will Learn
Train on face datasets and use them to explore latent spaces for editing new faces
Get to grips with swapping faces with deepfakes
Perform style transfer to convert a photo into a painting
Build and train pix2pix, CycleGAN, and BicycleGAN for image-to-image translation
Use iGAN to understand manifold interpolation and GauGAN to turn simple images into photorealistic images
Become well versed in attention generative models such as SAGAN and BigGAN
Generate high-resolution photos with Progressive GAN and StyleGAN
Who this book is for
The Hands-On Image Generation with TensorFlow book is for deep learning engineers, practitioners, and researchers who have basic knowledge of convolutional neural networks and want to learn various image generation techniques using TensorFlow 2.x. You'll also find this book useful if you are an image processing professional or computer vision engineer looking to explore state-of-the-art architectures to improve and enhance images and videos. Knowledge of Python and TensorFlow will help you to get the best out of this book.
Автор: Lamb/Hair/Mcdaniel Название: Videos Essentials Of Marketing 7E ISBN: 1111527539 ISBN-13(EAN): 9781111527532 Издательство: Cengage Learning Рейтинг: Цена: 22934.00 р. Наличие на складе: Нет в наличии.
Words are not always the best medium for communicating technical information. Sometimes, a picture, a simple animation, or a short video can intuitively show within a few seconds what words can hardly describe.
However, there are also cases in which pictures are too complicated and videos are too slow in conveying information. For effective technical communication, images and videos need to be used exactly where they are most efficient, and they need to be designed to clearly convey their particular message.
This book shows you the principles of creating effective visuals.
Topics covered:
Choosing the right medium and place: What works best in a particular case: Text? Images? Animations? Videos? Interactive components? How many images should you include, and where should you put them?
Common basics of visualization: General design principles that apply to both creating images and creating videos.
Images in general: Fundamental tips for creating effective images, no matter what these images show.
Images of hardware: Particular tips for creating drawings and photos that show physical devices.
Images of software: Particular tips for creating screenshots and other images of software.
Video design: Tips for creating effective instructional videos, as well as solutions for embedding these videos into technical documentation.
Video production: Tips on how to organize the creation of instructional videos and on the underlying technologies.
Interactive content: Ideas for implementing interactive components, such as interactive 2D and 3D images, hypervideos, and augmented reality applications.
Like all the books of the Technical Documentation Best Practices Series, the book focuses on practical tips and examples that are easy to implement in real projects. In case you don't create your visuals yourself but instead assign this task to a graphic designer or to an agency, the book makes you a competent client and gives you the expertise to review the results critically.
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