Under the Influence -- Second Edition: The Anthology of Healthcare Marketing Best Practices, Fahey Paul
Автор: Lackie Robert J., Wood M. Sandra Название: Creative Library Marketing and Publicity: Best Practices ISBN: 1442254211 ISBN-13(EAN): 9781442254213 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 10558.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
Описание: Here s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: .The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. .The importance of using brands and brand identity to help you establish your library s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. .Marketing tools: oDigital publications, oSocial media, oVisual and print marketing materials, oPersonal interactions oEvents you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn t, and we share best concise case studies from all types of academic and special libraries."
Автор: Lackie Robert J., Wood M. Sandra Название: Creative Library Marketing and Publicity: Best Practices ISBN: 1442254203 ISBN-13(EAN): 9781442254206 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 20064.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
Описание: This volume analyses the positive effects that tourism generates on resident`s quality of life, and how this influences tourists` quality of life as they enjoy an enriching experience in the destination they visit.
Автор: Ana Mar?a Camp?n-Cerro; Jos? Manuel Hern?ndez-Mogo Название: Best Practices in Hospitality and Tourism Marketing and Management ISBN: 3030062805 ISBN-13(EAN): 9783030062804 Издательство: Springer Рейтинг: Цена: 13415.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
Описание: This book specifically endeavors to demystify marketing automation, create awareness of what marketing automation is, and encourage small-scale and medium-sized enterprises to employ this great technology for their competitive advantage. We have provided a host of marketing automation tools so that there is no excuse whatsoever not to grow.
Описание: Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.
Автор: Burnett, John J. Название: Nonprofit marketing best practices ISBN: 047179189X ISBN-13(EAN): 9780471791898 Издательство: Wiley Рейтинг: Цена: 5384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introducing services marketing as the foundation for nonprofit marketing planning, this book addresses vital issues including: how to market intangibles; defining services and service products; the unique characteristics of service products; the marketing related needs and wants of nonprofits; and best practices marketing strategies and tactics.
Описание: Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing.Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.
Автор: Ana Pinto Borges, Paula Rodrigues Название: New Techniques for Brand Management in the Healthcare Sector ISBN: 1799830357 ISBN-13(EAN): 9781799830351 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27166.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.
Автор: Ana Pinto Borges, Paula Rodrigues Название: New Techniques for Brand Management in the Healthcare Sector ISBN: 1799830349 ISBN-13(EAN): 9781799830344 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 35897.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized.
New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.
Автор: Smith Michele Название: Quick Guide to Healthcare Marketing ISBN: 1098358635 ISBN-13(EAN): 9781098358631 Издательство: Gazelle Book Services Рейтинг: Цена: 3430.00 р. Наличие на складе: Поставка под заказ.
Описание: The Quick Guide to Healthcare Marketing provides you powerful recommendations to begin expanding your healthcare practice and selling more healthcare products. This intuitive guide is designed to be a fast read that delivers complex marketing solutions in precise way. You will learn how to avoid wasting money, find your potential patients, clarify your message, and fix your practice's reputation. Finding your market and developing direct ways to cater to them doesn't just help alert people to your services, it will make your patients excited to refer their friends. Stop following the blind guide and start making disciplined marketing decisions today If you are frustrated and confused with how to grow your practice, The Quick Guide to Healthcare Marketing is an essential read.
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