Time is limited. Attention is scarce. Are you engaging your customers?
Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?
Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.
This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.
Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, drive massive scope increase, enabling companies to straddle industry boundaries, and enable powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions.
When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani:
Present a framework for rethinking business and operating models
Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition and altering the structure of our economy
Show how these collisions force traditional companies to change their operating models to drive scale, scope, and learning
Explain the risks involved in operating model transformation and how to overcome them
Describe the new challenges and responsibilities for the leaders of these firms
Packed with examples--including the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is the essential guide for rethinking how your firm competes and operates in the era of AI.
Автор: Hamel, Gary Prahalad, C.k. Название: Competing for the future ISBN: 0875847161 ISBN-13(EAN): 9780875847160 Издательство: TBS/GBS Рейтинг: Цена: 3960.00 р. Наличие на складе: Поставка под заказ.
Описание: Develops a coherent model for how modern executives can identify and accomplish no less than heroic goals in tomorrow`s marketplace. This blueprint addresses how executives can ease the tension between competing and clearing a path toward leadership in the future.
Описание: A fascinating analysis of the features of the Hong Kong-style democracy viewed as alien, hostile, potentially subversive, and substantially dangerous by the mainland Chinese Communist Party. Competing Chinese Political Visions: Hong Kong vs.
Описание: In Competing Orders of Medical Care in Ethiopia, Pino Schirippa illustrates the complexity of pharmaceuticals and remedies in Ethiopia. Schirripa details how these cures are produced and distributed and how their proliferation is influenced by local politics, financial resources, social relations, and neoliberal beliefs.
Автор: Vanwagoner, Randall Название: Competing on culture driving ccb ISBN: 1475834004 ISBN-13(EAN): 9781475834000 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 13728.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides fresh analysis of organizational culture in the community college context with a critical examination of the relationship between organizational culture and change.
Описание: The Impossible Imperative brings to life the daily efforts of child welfare professionals working on behalf of vulnerable children and families. Stories that highlight the work, written by child welfare staff on the front lines, speak to the competing principles that shape everyday decisions.
Автор: Keith William, Danisch Robert Название: Beyond Civility: The Competing Obligations of Citizenship ISBN: 0271088044 ISBN-13(EAN): 9780271088044 Издательство: NBN International Рейтинг: Цена: 18583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the problem of social change in a modern, mediated democracy. Argues that civility is not simply a virtue but a functional set of tools that must be adapted to specific situations.
Автор: Clarke Sathianathan Название: Competing Fundamentalisms ISBN: 066425988X ISBN-13(EAN): 9780664259884 Издательство: Неизвестно Цена: 5518.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do certain groups and individuals seek to do harm in the name of God? While studies often claim to hold the key to this frightening phenomenon, they seldom account for the crucial role that religious conviction plays, not just in radical Islam, but also in the fundamentalist branches of the world`s two other largest religions.
This book addresses the issue of grand strategic stability in the 21st century, and examines the role of the key centres of global power - US, EU, Russia, China and India - in managing contemporary strategic threats.
This edited volume examines the cooperative and conflictual capacity of Great Powers to manage increasingly interconnected strategic threats (not least, terrorism and political extremism, WMD proliferation, fragile states, regional crises and conflict and the energy-climate nexus) in the 21st century. The contributors question whether global order will increasingly be characterised by a predictable interdependent one-world system, as strategic threats create interest-based incentives and functional benefits. The work moves on to argue that the operational concept of world order is a Concert of Great Powers directing a new institutional order, norms and regimes whose combination is strategic-threat specific, regionally sensitive, loosely organised, and inclusive of major states (not least Brazil, Turkey, South Africa and Indonesia). Leadership can be singular, collective or coalition-based and this will characterise the nature of strategic stability and world order in the 21st century.
This book will be of much interest to students of international security, grand strategy, foreign policy and IR.
Graeme P. Herd is Co-Director of the International Training Course in Security Policy at the Geneva Centre for Security Policy (GCSP). He is co-author of several books and co-editor of The Ideological War on Terror: World Wide Strategies for Counter Terrorism (2007), Soft Security Threats and European Security (2005), Security Dynamics of the former Soviet Bloc (2003) and Russia and the Regions: Strength through Weakness (2003).
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