Описание: This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.
Описание: This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.
Описание: This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools.
Автор: Aviva Xue, Kate Rose Название: Weibo Feminism: Expression, Activism, and Social Media in China ISBN: 1350231495 ISBN-13(EAN): 9781350231498 Издательство: Bloomsbury Academic Рейтинг: Цена: 13490.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: On China’s biggest social media platform, Weibo, feminists are staying one step ahead of the censors. Weibo Feminism is the first book to explore in-depth the connections and forms of resistance that feminist activists in China are making in online spaces despite increasing crackdowns on free speech and public expression.
Aviva Wei Xue and Kate Rose explore the many forms of contemporary feminism in China, from activist campaigns against sexual harassment and domestic violence, through to Weibo Reading groups of feminist texts and subversive online novels published on the platform. The book includes an in-depth case study of feminist support networks for overwhelmingly female frontline medical staff that have sprung up on social media in the wake of the COVID-19 pandemic. Weibo Feminism goes on to asks what lessons are being learned in contemporary China for the cause of social justice for women around the world.
Автор: Goksel Simsek, Hasret Aktas Название: Consumer Behavior Models ISBN: 3631804938 ISBN-13(EAN): 9783631804933 Издательство: Peter Lang Рейтинг: Цена: 8021.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only participates in co-production in visible business processes but also through consumption produces identity, image, meaning, value and experience in the marketplace. This book hereby emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.
Описание: This book explores and analyzes influential predictors and the underlying mechanisms of individual content sharing/retweeting behavior on social networking sites (SNS) from an empirical perspective.
Описание: This book explores and analyzes influential predictors and the underlying mechanisms of individual content sharing/retweeting behavior on social networking sites (SNS) from an empirical perspective.
Описание: By bringing together discussions about transparency, surveillance and big data, Flyverbom illustrates how developments in digital technology have consequences for how people live, how organizations work and how societies and politics operate. The interdisciplinary scope will appeal to graduate students, researchers and policymakers alike.
Описание: By bringing together discussions about transparency, surveillance and big data, Flyverbom illustrates how developments in digital technology have consequences for how people live, how organizations work and how societies and politics operate. The interdisciplinary scope will appeal to graduate students, researchers and policymakers alike.
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