Описание: This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
Описание: This book demonstrates how pop culture examples can be used to demystify complex social theory. Using a choose your own adventure structure, this book not only shows students of social theory how various theories can be applied but also reveals the multitude of possible pathways theory provides for comprehending society.
Автор: Barnes Название: Unlocking Social Theory with Popular Culture ISBN: 3030770133 ISBN-13(EAN): 9783030770136 Издательство: Springer Рейтинг: Цена: 14635.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demonstrates how pop culture examples can be used to demystify complex social theory. Using a choose your own adventure structure, this book not only shows students of social theory how various theories can be applied but also reveals the multitude of possible pathways theory provides for comprehending society.
Описание: This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
Автор: Falkheimer, Jesper (Lund University, Sweden) Heide, Mats (Lund University, Sweden) Название: Strategic Communication ISBN: 0367769263 ISBN-13(EAN): 9780367769260 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Нет в наличии.
Описание: This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on `The Future of Strategic Communication`.
Автор: Abernathy Penelope Muse Название: Saving Community Journalism: The Path to Profitability ISBN: 1469615428 ISBN-13(EAN): 9781469615424 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4990.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability for community newspapers. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.
Автор: Sutherland Karen Название: Public Relations and Strategic Communication ISBN: 019030460X ISBN-13(EAN): 9780190304607 Издательство: Oxford Academ Рейтинг: Цена: 48047.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reflections: The Legacy of Lee Kuan Yew is a collection of essays reflecting Singapore`s first Prime Minister Lee Kuan Yew`s immense contribution to nation-building and the idea of development, including its various models - from government and statecraft; leadership and governance; to economic development and the management of plural societies.
Автор: Smith, Robert Waisanen, Don Yrizar Barbosa, Guillermo Название: Immigration and strategic public health communication ISBN: 0367277654 ISBN-13(EAN): 9780367277659 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book engages a key question facing governments and similar institutions in countries of immigration or emigration: How should these governments and institutions communicate with immigrants so that they will listen to and act on their messages?
Автор: Smith, Robert Название: Immigration and Strategic Public Health Communication ISBN: 1032177837 ISBN-13(EAN): 9781032177830 Издательство: Taylor&Francis Рейтинг: Цена: 3673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Pettey, Gary Название: Communication Research Methodology ISBN: 041550743X ISBN-13(EAN): 9780415507431 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Нет в наличии.
Название: Strategic Communication, Social Media and Democracy ISBN: 1138841161 ISBN-13(EAN): 9781138841161 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
Описание: Building on examples drawn from the Arab Spring, the shaping of the internet in China, Iran`s perception of foreign broadcasting, and Russia`s media interventions, this book exposes the anxieties of loss of control and the missed opportunities for greater freedom of expression that result from the vast changes in technologies and geopolitics.
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