International Business in the New Asia-Pacific: Strategies, Opportunities and Threats, Wu Terry, Bu Nailin
Автор: Akram Al Ariss Название: Global Talent Management ISBN: 3319343009 ISBN-13(EAN): 9783319343006 Издательство: Springer Рейтинг: Цена: 10366.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book bridges the research and practice of global talent management. An open and inclusive approach is used in assessing the challenges of global talent management, strategies to overcome these challenges, and in charting opportunities for future talent management.
Автор: Jana Sereghyova Название: Entrepreneurship in CentralEast Europe ISBN: 3790807303 ISBN-13(EAN): 9783790807301 Издательство: Springer Рейтинг: Цена: 13415.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: the Czech Republic, Hungary, Poland and the Slovak Republic, have em- barked, has become the subject of numerous publications. In order to fill this gap, economists from the Czech Republic, Germany, Hun- gary, Poland and Spain put forward a proposition to analyse these developments in the framework of the A.C.E.
Автор: A. Griffiths Название: Digital Television Strategies ISBN: 134966670X ISBN-13(EAN): 9781349666706 Издательство: Springer Рейтинг: Цена: 6097.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. What will television look like and who will make it ? How will viewing behaviours change?
Описание: Globalization has created an increase in the number of business opportunities presented to enterprises. A competitive market places demands on businesses to think differently and follow new approaches to managing their business goals and remaining acceptable to suppliers and service providers.Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities is a comprehensive resource that focuses on the importance of interdisciplinary concepts in open innovation projects. Using case illustrations, the book examines concepts such as virtual reality, knowledge harvesting, and business process reengineering in relation to open innovation initiatives. As a publication exploring the areas of management and information technology disciplines, this resource is useful for corporate executives, business managers, entrepreneurs, business professionals, and graduate-level students seeking current research on business innovation techniques and approaches.
Описание: Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs.
Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.
Описание: Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.
Автор: Hamnett Название: Concise History of Mexico 2Ed ISBN: 0521618029 ISBN-13(EAN): 9780521618021 Издательство: Cambridge Academ Рейтинг: Цена: 2535.00 р. Наличие на складе: Нет в наличии.
Описание: The second edition of this accessible study of Mexico includes two new features: an examination of cultural developments since Independence from Spain in 1821 and a discussion of contemporary issues up to the time of publication. Several new plates with captions expand the thematic coverage in the book. The updated edition examines the administration of Vicente Fox, who came to power with the elections of 2000.
The new sections reinforce the importance of Mexico's long and disparate history, from the Precolumbian era onwards, in shaping the country as it is today. This Concise History looks at Mexico from political, economic and cultural perspectives, and tackles controversial themes such as the impact of the Spanish Conquest and the struggle to establish an independent Mexico. A broad range of readers interested in the modern-day Americas should find here a helpful introduction to this vibrant and dynamic North-American society.
Автор: Griffiths Название: Digital Television Strategies ISBN: 0333992954 ISBN-13(EAN): 9780333992951 Издательство: Springer Рейтинг: Цена: 9756.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Britain, America and elsewhere, television audiences and advertising revenues are declining. At the same time, digital television and new models are emerging. This title discusses questions such as: what will television look like and who will make it?; and how will viewing behaviours change?
Автор: Akram Al Ariss Название: Global Talent Management ISBN: 3319051245 ISBN-13(EAN): 9783319051246 Издательство: Springer Рейтинг: Цена: 13415.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book bridges the research and practice of global talent management. An open and inclusive approach is used in assessing the challenges of global talent management, strategies to overcome these challenges, and in charting opportunities for future talent management.
Автор: Philippe Lasserre; Hellmut Sch?tte Название: Strategies for Asia Pacific: Beyond the Crisis ISBN: 033373582X ISBN-13(EAN): 9780333735824 Издательство: Springer Рейтинг: Цена: 7317.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic.
Автор: Paulo Roberto Feldmann Название: Management in Latin America ISBN: 3319047493 ISBN-13(EAN): 9783319047492 Издательство: Springer Рейтинг: Цена: 13415.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This analysis of the quality of entrepreneurial management, innovation, and economic development in Latin America takes a microeconomic view, identifying potential obstacles and ways in which the region`s businesses can increase productivity and innovation.
Автор: Endres Название: Adaptability Through Dynamic Capabilities ISBN: 3658201568 ISBN-13(EAN): 9783658201562 Издательство: Springer Рейтинг: Цена: 8537.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses theories and frameworks addressing the adaptability and sustainable competitive advantages of firms, including dynamic capabilities.
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