Описание: Intercultural Crisis Communication poses pertinent questions and provides powerful responses to crises that have characterised the modern world since 2010. Language mediation in situations of disaster, emergency and conflict is an under-developed area of scholarship in Translation Studies. This book responds to a clear need for research drawn from practical experiences in the field and explores the crucial role of translation, interpretation and mediation in contexts of crises.
Particular consideration is given to situations where rare or minority languages represent a substantial obstacle to humanitarian operations. Contemporary case studies from the USA, Africa, Europe, and Armenia provide major examples of crisis communication that call for more efficient language mediation. Such examples include Syrian displacement, the refugee crisis in Croatia and Italy, international terrorism and national public administration, interpreting in conflict and for Mйdecins sans Frontiиres, as well as the integration of refugee doctors for employment in the UK.
With contributions from experts in the field, this volume is of international relevance and provides a multifaceted overview of intercultural communication issues and remedies during crises.
Автор: Cho, Jinhyun Название: Intercultural communication in interpreting ISBN: 1138610615 ISBN-13(EAN): 9781138610613 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Navigating and resolving issues in intercultural communication is an integral part of the interpreter`s role on a daily basis. This book is an essential guide to the interpersonal dimensions of intercultural communication in a variety of key interpreting contexts: business, education, law and healthcare.
Автор: Cho Jinhyun Название: Intercultural Communication in Interpreting: Power and Choices ISBN: 1138610593 ISBN-13(EAN): 9781138610590 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Navigating and resolving issues in intercultural communication is an integral part of the interpreter`s role on a daily basis. This book is an essential guide to the interpersonal dimensions of intercultural communication in a variety of key interpreting contexts: business, education, law and healthcare.
Автор: Hlavac Jim, Xu Zhichang Название: Chinese-English Interpreting and Intercultural Communication ISBN: 1032174714 ISBN-13(EAN): 9781032174716 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a contemporary conceptualisation of intercultural communication with an application to one of the most common and yet overlooked types of interactions between Chinese- and English-speakers: communication mediated through an interpreter.
Автор: Reiss, Katherina Vermeer, Hans J. Название: Towards a general theory of translational action ISBN: 1905763956 ISBN-13(EAN): 9781905763955 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first English translation of the seminal book by Katharina Reiss and Hans Vermeer, Grundlegung einer allgemeinen Translationstheorie, first published in 1984.
Автор: Reiss Название: Towards a General Theory of Translational Action ISBN: 1138133361 ISBN-13(EAN): 9781138133365 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first English translation of the seminal book by Katharina Reiss and Hans Vermeer, Grundlegung einer allgemeinen Translationstheorie, first published in 1984.
Описание: Translation of Contemporary Taiwan Literature in a Cross-Cultural Context explores the social, cultural, and linguistic implications of translation of Taiwan literature for transnational cultural exchange. Four main theoretical themes are explored in relation to such translation activity.
Описание: How do we know the other culture? How do such inquiries impact on our knowledge of our own culture? These questions lie at the heart of comparative intercultural studies. As a theoretical inquiry into how conceptual resources of cultures (such as explicit and implicit categories of thought) may pre-figure our perspectives, this book re-conceives and reorients comparative intercultural inquiry by arguing for the importance of an epistemological approach and for its potential to transform current critical paradigms, in contrast to approaches that emphasize primarily the political and the ethical. By critically engaging with and developing the insights of scholars and thinkers from both Anglo-American and Continental traditions, the book makes a significant meta-critical contribution to a rethinking of comparative intercultural studies and literary theory. It will be of interest to students and scholars in comparative literature, English, world literature, and global and translation studies.
Описание: This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.
Автор: House Juliane Название: Translation as Communication Across Languages and Cultures ISBN: 1408289830 ISBN-13(EAN): 9781408289839 Издательство: Taylor&Francis Рейтинг: Цена: 6276.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this interdisciplinary book, Juliane House breaks new ground by situating translation within Applied Linguistics. In thirteen chapters, she examines translation as a means of communication across different languages and cultures, provides a critical overview of different approaches to translation, of the link between culture and translation, and between views of context and text in translation. Featuring an account of translation from a linguistic-cognitive perspective, House covers problematic issues such as the existence of universals of translation, cases of untranslatability and ways and means of assessing the quality of a translation. Recent methodological and research avenues such as the role of corpora in translation and the effects of globalization processes on translation are presented in a neutral, non-biased manner. The book concludes with a thorough, historical account of the role of translation in foreign language learning and teaching and a discussion of new challenges and problems of the professional practice of translation in our world today. Written by a highly experienced teacher and researcher in the field, Translation as Communication across Languages and Cultures is an essential resource for students and researchers of Translation Studies, Applied Linguistics and Communication Studies.
Автор: Roturier Johann Название: Localizing Apps ISBN: 1138803596 ISBN-13(EAN): 9781138803596 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The software industry has undergone rapid development since the beginning of the twenty-first century. These changes have had a profound impact on translators who, due to the evolving nature of digital content, are under increasing pressure to adapt their ways of working. Localizing Apps looks at these challenges by focusing on the localization of software applications, or apps. In each of the five core chapters, Johann Roturier examines:
The role of translation and other linguistic activities in adapting software to the needs of different cultures (localization);
The procedures required to prepare source content before it gets localized (internationalization);
The measures taken by software companies to guarantee the quality and success of a localized app.
With practical tasks, suggestions for further reading and concise chapter summaries, Localizing Apps takes a comprehensive look at the transformation processes and tools used by the software industry today.
This text is essential reading for students, researchers and translators working in the area of translation and creative digital media.
Автор: Littlemore Название: Metonymy ISBN: 110704362X ISBN-13(EAN): 9781107043626 Издательство: Cambridge Academ Рейтинг: Цена: 16474.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: `Metonymy` is a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. This book explores metonymy in language, gesture, sign language, art, music, film and advertising, and discusses the challenges that it presents in cross-cultural communication.
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