Not on the Map: The Peculiar Histories of De Facto States, Seth Michael J.
Автор: Dickinson, Seth Название: The Tyrant (Masquerade, 3) ISBN: 152900327X ISBN-13(EAN): 9781529003277 Издательство: Pan Macmillan Рейтинг: Цена: 1269.00 р. Наличие на складе: Ожидается поступление.
Описание: After fifteen years of lies and sacrifice, Baru has the power she`s always wanted. But can she really unmake this corrupt empire from within? This sweeping fantasy of politics and personal drama is utterly compelling.
Автор: Seth Vikram Название: A Suitable Boy ISBN: 1780227892 ISBN-13(EAN): 9781780227894 Издательство: Orion Рейтинг: Цена: 2275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 20th-anniversary edition of the bestselling novel by Vikram Seth. Now a major BBC drama. NAMED ONE OF THE BBC`S 100 NOVELS THAT SHAPED OUR WORLD
Автор: Dickinson, Seth Название: Monster ISBN: 1447281225 ISBN-13(EAN): 9781447281221 Издательство: Pan Macmillan Рейтинг: Цена: 1269.00 р. Наличие на складе: Ожидается поступление.
Описание: The gripping sequel to Seth Dickinson`s The Traitor, this is an extraordinary, Machiavellian fantasy of power and empire.
Автор: Dickinson Seth Название: The Monster Baru Cormorant ISBN: 0765380757 ISBN-13(EAN): 9780765380753 Издательство: Macmillan USA Рейтинг: Цена: 2298.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A breathtaking geopolitical epic fantasy, The Monster Baru Cormorant is the sequel to Seth Dickinson's fascinating tale (The Washington Post), The Traitor Baru Cormorant.
Her world was shattered by the Empire of Masks. For the power to shatter the Masquerade, She betrayed everyone she loved. The traitor Baru Cormorant is now the cryptarch Agonist--a secret lord of the empire she's vowed to destroy. Hunted by a mutinous admiral, haunted by the wound which has split her mind in two, Baru leads her dearest foes on an expedition for the secret of immortality. It's her chance to trigger a war that will consume the Masquerade. But Baru's heart is broken, and she fears she can no longer tell justice from revenge...or her own desires from the will of the man who remade her.
Автор: Godin, Seth Название: All Marketers Are Liars ISBN: 1591845335 ISBN-13(EAN): 9781591845331 Издательство: Random House (USA) Рейтинг: Цена: 1655.00 р. Наличие на складе: Ожидается поступление.
Описание: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."
Автор: Seth Godin Название: Purple Cow ISBN: 014101640X ISBN-13(EAN): 9780141016405 Издательство: Random House Рейтинг: Цена: 1451.00 р. Наличие на складе: Ожидается поступление.
Описание: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Автор: Dickinson Seth Название: The Tyrant Baru Cormorant ISBN: 0765380773 ISBN-13(EAN): 9780765380777 Издательство: Macmillan USA Рейтинг: Цена: 2666.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Seth,Vikram Название: Two lives ISBN: 0349117985 ISBN-13(EAN): 9780349117980 Издательство: Little Brown Рейтинг: Цена: 2275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: * A story of love and survival amidst the great events of the twentieth century.
Автор: Godin, Seth Название: Permission Marketing ISBN: 0684856360 ISBN-13(EAN): 9780684856360 Издательство: Simon & Schuster Рейтинг: Цена: 3104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity time "Permission Marketing" offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, " Permission Marketing" enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale."
Автор: Godin, Seth Название: Linchpin ISBN: 0749953659 ISBN-13(EAN): 9780749953652 Издательство: Little Brown Рейтинг: Цена: 1516.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This life-changing manifesto shows how you have the potential to make a difference wherever you are
Автор: Godin, Seth Название: Practice ISBN: 0241470048 ISBN-13(EAN): 9780241470046 Издательство: Random House Рейтинг: Цена: 1979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't.
And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking.
And to embrace the empathy required to make work that contributes with authenticity and joy.
An Amazon Best Book of the Year in Business and Leadership
New York Times Bestseller
Foreword by Steven Pinker, author of The Better Angels of our Nature
Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world--provided we ask the right questions.
By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information--unprecedented in history--can tell us a great deal about who we are--the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.
Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn't vote for Barack Obama because he's black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who's more self-conscious about sex, men or women?
Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential--revealing biases deeply embedded within us, information we can use to change our culture, and the questions we're afraid to ask that might be essential to our health--both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.
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