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Navin Creelman Peter David The CMO of People 9783110752960
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The CMO of People, Navin Creelman Peter David


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Цена: 3089.00р.
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Автор: Navin Creelman Peter David
Название:  The CMO of People
ISBN: 9783110752960
Издательство: Walter de Gruyter
Издательство: de Gruyter
Классификация:
ISBN-10: 3110752964
Обложка/Формат: Paperback
Страницы: 281
Вес: 0.40 кг.
Дата издания: 22.11.2021
Серия: Economics/Business/Finance
Язык: English
Издание: 2 revised edition
Иллюстрации: 23 illustrations, color; 1 tables, color
Размер: 23.39 x 15.60 x 1.50 cm
Читательская аудитория: General (us: trade)
Ключевые слова: Management: leadership & motivation,Personnel & human resources management, BUSINESS & ECONOMICS / Human Resources & Personnel Management
Подзаголовок: Manage employees like customers
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Поставляется из: Англии
Описание:

The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of the value of fresh ideas along with specific steps on how to execute them. This second edition of Peter Navin and David Creelman’s pathbreaking book, with new sections including industry leaders’ insights from Nike, UKG, and DocuSign, corroborates the approach that sees the CMO of People as a business focused people function that utilizes the proven tools of the marketing function and creates a predictable and immersive employee experience that drives productivity and performance.

If the human resources function in your talent-centric organization is not bringing the excitement and business impact it should, you need a new mental model that approaches getting the best from people with the same mindset marketing uses to get the best results with customers. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR, the CMO of People, can curate an experience to get the best lifetime value from employees.

This unique book discusses:

  • What it takes to change the character and intensity of an organization
  • How to run HR so that it has impact
  • Why we need to structure the HR department differently
  • How to find unconventional people to staff this unconventional model
  • How to create a predictable and immersive end-to-end experience for employees
  • How a CMO of People can overcome barriers and drive performance



Dealing with Difficult People (HBR Emotional Intelligence Series)

Автор: Review Harvard Business
Название: Dealing with Difficult People (HBR Emotional Intelligence Series)
ISBN: 1633696081 ISBN-13(EAN): 9781633696082
Издательство: NBN International
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Цена: 2031.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Learn how to deal with difficult colleagues and clients.

At the heart of dealing with difficult people is handling their--and your own--emotions. How do you stay calm in a tough conversation? How do you stay unruffled in the face of passive-aggressive comments? And how do you know if you're difficult to work with?

This book explains the research behind our emotional response to awful colleagues and shows how to build the empathy and resilience to make those relationships more productive.

Books in this series are based on the work of experts including:

  • Daniel Goleman
  • Tony Schwartz
  • Nick Morgan
  • Daniel Gilbert

This collection of articles includes "To Resolve a Conflict, First Decide: Is It Hot or Cold?" by Mark Gerzon; "Taking the Stress Out of Stressful Conversations," by Holly Weeks; "The Secret to Dealing with Difficult People: It's About You," by Tony Schwartz; "How to Deal with a Mean Colleague," by Amy Gallo; "How To Deal with a Passive-Aggressive Colleague," by Amy Gallo; "How to Work with Someone Who's Always Stressed Out," by Rebecca Knight; "How to Manage Someone Who Thinks Everything Is Urgent," by Liz Kislik; and "Do You Hate Your Boss?" by Manfred F. R. Kets de Vries.

HOW TO BE HUMAN AT WORK.

The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Toyota kata

Автор: Rother, Mike
Название: Toyota kata
ISBN: 0071635238 ISBN-13(EAN): 9780071635233
Издательство: McGraw-Hill
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Цена: 4631.00 р.
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Описание: A leading expert on Toyota provides the very first look at the company`s people-management routines

People Analytics in the Era of Big Data: Changing the Way You Attract, Acquire, Develop, and Retain Talent

Автор: Isson Jean Paul
Название: People Analytics in the Era of Big Data: Changing the Way You Attract, Acquire, Develop, and Retain Talent
ISBN: 1119050782 ISBN-13(EAN): 9781119050780
Издательство: Wiley
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Цена: 6178.00 р.
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Описание: Apply predictive analytics throughout all stages of workforce management People Analytics in the Era of Big Data provides a blueprint for leveraging your talent pool through the use of data analytics.

Alive at Work: The Neuroscience of Helping Your People Love What They Do

Автор: Cable Daniel M.
Название: Alive at Work: The Neuroscience of Helping Your People Love What They Do
ISBN: 1633694259 ISBN-13(EAN): 9781633694255
Издательство: NBN International
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Цена: 4646.00 р.
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Описание:

Poll after poll has confirmed that an astonishing number of workers are disengaged from their work. Why is this happening? And how can we fix the problem?

In this bold, enlightening book, social psychologist and professor Daniel M. Cable takes leaders into the minds of workers and reveals the surprising secret to restoring their zest for work.

Disengagement isn't a motivational problem, it's a biological one. Humans aren't built for routine and repetition. We're designed to crave exploration, experimentation, and learning--in fact, there's a part of our brains, which scientists have coined "the seeking system," that rewards us for taking part in these activities. But the way organizations are run prevents many of us from following our innate impulses. As a result, we shut down.

Things need to change. More than ever before, employee creativity and engagement are needed to win. Fortunately, it won't take an extensive overhaul of your organizational culture to get started. With small nudges, you can personally help people reach their fullest potential.

Alive at Work reveals:

  • How to encourage people to bring their best selves to work and use their greatest strengths to help your organization flourish
  • How to build creative environments that motivate people to share ideas, work smarter, and embrace change
  • How to enhance people's connection to their work and your customers
  • How to create personalized experiences that help people feel a deeper sense of purpose

Filled with fascinating stories from the author's extensive research, Alive at Work is the inspirational guide that you need to tap into the passion, creativity, and purpose fizzing beneath the surface of every person who falls under your leadership.

The People Project Triangle: Balancing Delivery, Business-as-Usual, and People`s Welfare

Автор: Copeland Stuart, Coaton Andy
Название: The People Project Triangle: Balancing Delivery, Business-as-Usual, and People`s Welfare
ISBN: 1951527607 ISBN-13(EAN): 9781951527600
Издательство: Mare Nostrum (Eurospan)
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Цена: 3635.00 р.
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Описание: Driven by rapid external change, the modern corporation is lean and cost conscious. A consequence is an increasingly common project management situation of a medium important, medium complex business change project that cannot justify a full-time team. Consequently, it is resourced by in-house staff working on the project as homework, meaning in addition to their normal responsibilities. The authors term this a composite project.

This book postulates that composite projects are increasingly used to meet the demands of rapid business change. However, they are largely unrecognized as a separate organizational category of project, with particular characteristics, management needs, and risks.

The People Project Triangle refers to the trade-off between the project, the ongoing business, and the people working in them. When pressure mounts it is often the people who bear the brunt, risking stress and burnout. The authors assert that with better recognition, clearer understanding and appropriate measures, many of the common problems with composite projects can be foreseen and avoided or mitigated.

Dream Catcher: A Passion for People Development

Автор: Tinashe Mahupete
Название: Dream Catcher: A Passion for People Development
ISBN: 1641136901 ISBN-13(EAN): 9781641136907
Издательство: Mare Nostrum (Eurospan)
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Цена: 5544.00 р.
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Описание: Succession planning at all levels of an organization is crucial. Dream Catcher is an established coaching program designed for anyone who wants to invest in helping others to reach their fullest potential. The program builds leaders with the capacity to fill key roles in organizations. The process is unique, simple, and concisely presented in this book. Dream Catcher is based on an approach that has been developed within and applied at QLI; a nationally renowned center of excellence in its field. QLI is based in Omaha, Nebraska, a city with a sub 3% unemployment rate. It is therefore essential for businesses to provide value for their developing team members in a manner that commands employee engagement leading to retention. Dream Catcher is based on neuroscience-backed theories. It is designed to assist coaches who will guide individuals and organizations to conquer challenges. Dream Catcher users become proficient in the art and science of creating compelling visions for their future selves, identifying what gaps exist in terms of skill sets, formulating plans to execute the vision, and establishing new habits to sustain the progress made. Those who follow this program not only learn how to be successful in attaining skills in specific areas or disciplines but can also apply the methods to other areas of their work and life. Dream Catcher is geared to be a way of life, not merely focused on short- term results.

Generations Z in Europe: Inputs, Insights and Implications

Автор: Christian Scholz, Anne Rennig
Название: Generations Z in Europe: Inputs, Insights and Implications
ISBN: 1789734924 ISBN-13(EAN): 9781789734928
Издательство: Emerald
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Цена: 14837.00 р.
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Описание: Generations Z in Europe brings together differing geographic perspectives from a range of researchers to present a fascinating picture of the contemporary reality for `Gen-Z` workers from nine European countries. The findings will help readers understand the diversity of issues and commonalities for this new part of the global workforce.

Digital Talent: Find, Recruit and Retain the People Your Business Needs in a World of Digital Transformation

Автор: Alder Matt, Dinnen Mervyn
Название: Digital Talent: Find, Recruit and Retain the People Your Business Needs in a World of Digital Transformation
ISBN: 178966019X ISBN-13(EAN): 9781789660197
Издательство: Неизвестно
Цена: 15633.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Discover, keep and develop the people with the skills your business needs to succeed in the new world of work.

Internet of people, things and services

Название: Internet of people, things and services
ISBN: 1138742325 ISBN-13(EAN): 9781138742321
Издательство: Taylor&Francis
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Цена: 26030.00 р.
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Описание:

The transformational technologies of the Internet-Web compound continue to exert a vast and readily apparent influence on the way we live and work. In recent times, internet penetration is now very high in most parts of the world, impacting the context and content of the workplace and the boundary between work and private life is even more porous. Not only has the reach increased, but the technologies to access the Internet-Web have further evolved towards increasing portability. The hardware evolution from desktops to laptops to mobile technologies (phones, tablets, watches, eyeglasses) marches forward. The increasing mobility and 24/7 accessibility offers the opportune time to revisit the transformations occurring.

Today the Internet consists of billions of digital devices, people, services and other physical objects with the potential to seamlessly connect, interact and exchange information about themselves and their environment. Organizations now use these digital devices and physical objects to produce and consume Internet-based services. This new Internet ecosystem is commonly referred to as the Internet of People, Things and Services (IoPTS). In this follow-up to their 2006 volume, Simmers & Anandarajan examine how The Internet of People, Things and Services (IoPTS) transforms our workplaces.

Information and communications technology (ICT) expansion from desktops to laptops to ubiquitous smart objects that sense and communicate directly over the internet - the IoPTS - offers us the opportune time to revisit how the Internet transforms our workplaces.

From Ball Girl to CMO

Автор: Proctor Melissa M.
Название: From Ball Girl to CMO
ISBN: 1948145847 ISBN-13(EAN): 9781948145848
Издательство: Неизвестно
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Цена: 3447.00 р.
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Описание: From Ball Girl to CMO includes relevant themes of hope, persistence, empowerment, and courage to help readers navigate everything from the personal to the professional. Throughout the pages, Melissa presents a powerful framework and urges us to look at ourselves, reflect on where we`ve been, and be open to the possibilities of what`s to come.

From Ball Girl to CMO

Автор: Proctor Melissa M.
Название: From Ball Girl to CMO
ISBN: 1948145839 ISBN-13(EAN): 9781948145831
Издательство: Неизвестно
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Цена: 2377.00 р.
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Описание: Even though Melissa M. Proctor never played basketball, her dream as a child was to be the first female coach in the NBA. Your heart will sink and soar as you live through Melissa's trials and triumphs. Through incredible experiences like surviving Hurricane Andrew, moving to London and becoming the first "ball girl" for the NBA's Miami Heat, her unconventional path has taken a number of twists and turns that has led to earning the position of Executive Vice President and Chief Marketing Officer for the Atlanta Hawks and State Farm Arena. However, some would be surprised to learn that even at this stage of her career, Melissa still doesn't know what she wants to be when she grows up...and that's exactly how she wants it.


From Ball Girl to CMO includes relevant themes of hope, persistence, empowerment, and courage to help readers navigate everything from the personal to the professional. Throughout the pages, Melissa shares lessons learned, guiding principles, and a means of comfort for those not quite sure what to do next. She presents a powerful framework for defining "Guiding Principles" that anyone can use to help direct life decisions. With her laid-back style and down to earth attitude, Melissa offers the option of acceptance at a time when many are confused and hope when uncertainty distorts the light at the end of the tunnel. From Ball Girl to CMO urges us to look at ourselves, reflect on where we've been and be open to the possibilities of what's to come. www.melissamproctor.com


What the New Breed of CMOs Know That You Don`t

Автор: Sachs
Название: What the New Breed of CMOs Know That You Don`t
ISBN: 1138271888 ISBN-13(EAN): 9781138271883
Издательство: Taylor&Francis
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Цена: 8420.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.


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