Consumer Nationalism and Barr`s Irn-Bru in Scotland, Leishman David

Автор: David Leishman
Название: Consumer Nationalism and Barr`s Irn-Bru in Scotland
ISBN: 3030533816 ISBN-13(EAN): 9783030533816
Издательство: Springer
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Цена: 6097.00 р.
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Описание: This book connects a detailed analysis of Irn-Bru`s brand identity over time to theories of national identity, consumer studies, and banal nationalism.

Автор: Barrie Gunter
Название: Gambling Advertising: Nature, Effects and Regulation
ISBN: 1787699242 ISBN-13(EAN): 9781787699243
Издательство: Emerald
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Цена: 14837.00 р.
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Описание: This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.

Автор: Gunter Barrie, Furnham Adrian
Название: Consumer Profiles (Rle Consumer Behaviour): An Introduction to Psychographics
ISBN: 1138832464 ISBN-13(EAN): 9781138832466
Издательство: Taylor&Francis
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Цена: 8114.00 р.
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Описание: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.