Multiply your business value through brand & ai, Narayan, Rajan
Автор: Allee, Verna Название: The Future Of Knowledge ISBN: 0750675918 ISBN-13(EAN): 9780750675918 Издательство: Taylor&Francis Рейтинг: Цена: 7808.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reveals different patterns of management thought and practice useful for success in a more complex world. This book weaves together diverse threads such as business webs and communities of practice to show why organizations must be supported as living systems before their natural networked pattern of organization can emerge.
Автор: Humphrey Jr. William F., Laverie Debra a., Rinaldo Shannon B. Название: Fostering Brand Community Through Social Media ISBN: 1606499408 ISBN-13(EAN): 9781606499405 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2758.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Further, the authors discuss how online brand communities differ from and can be used to complement traditional, face-to-face brand communities.Brand managers, social media managers, and other members of the brand team will find this book useful for strategic decision making in both building and maintaining brand communities. In addition, this book will serve as a practical guide for working professionals enrolled in executive education degree programs as these programs continue to be developed in universities throughout the world.
Автор: Philip Gross Название: Growing Brands Through Sponsorship ISBN: 3658072490 ISBN-13(EAN): 9783658072490 Издательство: Springer Рейтинг: Цена: 8537.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Hence, pairing with a co-sponsor might fortify or dilute a sponsor brand`s image depending on the expediency of the image conveyed by that ally.
Автор: Theo Lieven Название: Brand Gender ISBN: 3319602187 ISBN-13(EAN): 9783319602189 Издательство: Springer Рейтинг: Цена: 15855.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Автор: Allee Название: The Future of Knowledge ISBN: 1138135283 ISBN-13(EAN): 9781138135284 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Verna Allee, whose groundbreaking book 'The Knowledge Evolution' helped usher in the exploding field of knowledge management, has brought her experience-tested insights into an exciting new synthesis, penetrating to the very heart of value creation. 'The Future of Knowledge' strips away traditional business thinking to reveal the new patterns of management thought and practice essential for success in a more complex world.
With a gift for making the complex simple and practical, Allee weaves together diverse threads such as business webs, communities of practice, knowledge technologies, intangibles, network analysis, and biology to show why organizations must be supported as living systems before their natural networked pattern of organization can emerge. Embodying Allee's visionary approach, 'The Future of Knowledge' brings forward a practical view of new theories, frameworks, tools, and methods offering businesses a guide to managing the increasing levels of complexity within their organizations and in society at large. 'The Future of Knowledge' works on many levels: * At the strategic level, the new tools are intangible scorecards and understanding value networks * At the tactical level, the knowledge management tools for exchanging and applying knowledge are knowledge networks and communities of practice * At the operational level, a wealth of new technologies is supporting the codification, storage and delivery of the knowledge people need to complete their routine tasks.
Описание: This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.
Автор: Musikanski, Laura Название: Sustainability decoded ISBN: 1909293571 ISBN-13(EAN): 9781909293571 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The value chain is the tried and true foundation of any profitable business. Sustainability Decoded is a no-nonsense business book that shows you how to increase profits by integrating sustainability into your company's value chain. This practical guide provides innovative tools and approaches for adding value at each station, including: The Sustainability Matrix Decision Tool for Codes of Conduct, The Triple Bottom Line Short Form, The Eco-Label Graphic Matrix, The Sustainability Ratio Guide and the Life Cycle Analysis Grid, The Local-Global Scorecard, The Redesign Card, The Green IT Checklist, The Balanced Scorecard for Life and The Biomimcry Backwards Forwards Tool.
Sustainability Decoded provides a profitable means to practice sustainability. It is as useful to the non-business person who needs a quick guide to the practicalities and principles of adding value right across business processes, just as much as it is to the seasoned business professional looking for practical and profitable inspiration from sustainability.
The lessons in this book are supplemented by real-life case studies on Patagonia and One PacificCoast Bank.
Автор: Edwin J. Nijssen; Ruud T. Frambach Название: Creating Customer Value Through Strategic Marketing Planning ISBN: 1441948708 ISBN-13(EAN): 9781441948700 Издательство: Springer Рейтинг: Цена: 13415.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools.
Автор: Punita Duhan Название: Managing Public Relations and Brand Image through Social Media ISBN: 1522503323 ISBN-13(EAN): 9781522503323 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation`s visibility and reputation.
Описание: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customersÕ loyalty.Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.Topics CoveredThe many academic areas covered in this publication include, but are not limited to:Brand AwarenessCorporate governanceEmployee EngagementProduct InnovationRisk ManagementSupply Chain ManagementWorkforce Quality
Автор: Zheng Название: Brand Platform in the Professional Sport Industry ISBN: 3319903527 ISBN-13(EAN): 9783319903521 Издательство: Springer Рейтинг: Цена: 6707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Chapter 1: Sport, Information, and the Attention Economy
Chapter 2: The Evolution of Professional Sports as a Multi-sided Market
Chapter 3: Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry
Chapter 4: Creating a Combined Multi-sided Market and Brand Platform Ecosystem
Автор: Sugai, Philip Название: Building Value through Marketing ISBN: 036747283X ISBN-13(EAN): 9780367472832 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.
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