Автор: Nasir Название: Customer Relationship Management Strategies In The Digital Era ISBN: 1466682310 ISBN-13(EAN): 9781466682313 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29106.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty.Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Автор: Shailesh Kumar Shivakumar and Sourabhh Sethii Название: Building Digital Experience Platforms ISBN: 1484243021 ISBN-13(EAN): 9781484243022 Издательство: Springer Рейтинг: Цена: 6707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Use digital experience platforms (DXP) to improve your development productivity and release timelines. Leverage the pre-integrated feature sets of DXPs in your organization's digital transformation journey to quickly develop a personalized, secure, and robust enterprise platform. In this book the authors examine various features of DXPs and provide rich insights into building each layer in a digital platform.
Proven best practices are presented with examples for designing and building layers. A special focus is provided on security and quality attributes needed for business-critical enterprise applications. The authors cover modern and emerging digital trends such as Blockchain, IoT, containers, chatbots, artificial intelligence, and more.
The book is divided into five parts related to requirements/design, development, security, infrastructure, and case study. The authors employ proven real-world methods, best practices, and security and integration techniques derived from their rich experience. An elaborate digital transformation case study for a banking application is included.
What You'll LearnDevelop a digital experience platform from end to endUnderstand best practices and proven methods for designing overall architecture, user interface and integration components, security, and infrastructureStudy real-world cases, including an elaborate digital transformation building an enterprise platform for a banking applicationKnow the open source tools and technology frameworks that can be used to build DXPsWho This Book Is ForWeb developers, full stack developers, digital enthusiasts, digital project managers, and architects
Описание: Gender bias is well established in children by age 6, so creating a classroom environment where all children can learn without bias requires an understanding of the components of gender bias and the related challenges. This book supports educators by giving them the language to talk about gender equity, and the tools to assess culture curriculum.
Автор: Linda Candy; Sam Ferguson Название: Interactive Experience in the Digital Age ISBN: 3319350528 ISBN-13(EAN): 9783319350523 Издательство: Springer Рейтинг: Цена: 11586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The use of interactive technology in the arts has changed the audience from viewer to participant and in doing so is transforming the nature of experience.
Описание: This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies.
Автор: Umit Hacioglu Название: Digital Business Strategies in Blockchain Ecosystems ISBN: 3030297411 ISBN-13(EAN): 9783030297411 Издательство: Springer Рейтинг: Цена: 20733.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies.
Автор: Linda Candy; Sam Ferguson Название: Interactive Experience in the Digital Age ISBN: 3319045091 ISBN-13(EAN): 9783319045092 Издательство: Springer Рейтинг: Цена: 11586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The use of interactive technology in the arts has changed the audience from viewer to participant and in doing so is transforming the nature of experience.
Описание: Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.
Автор: Park Thaichon, Vanessa Ratten Название: Developing Digital Marketing: Relationship Perspectives ISBN: 1800713495 ISBN-13(EAN): 9781800713499 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions.
Themes explored throughout the book include:
• Service Encounters via Social Media and Customer Relationships
• Digital and Organizational Storytelling
• Artificial Intelligence and Customer Experience
• Sustainability Project Partnerships
As the nature of these digital practices is evolving Developing Digital Marketing: Relationship Perspectives views the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.
