Nation Branding in Europe, Freire Joгo

Автор: Wheeler Alina
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN: 1118980824 ISBN-13(EAN): 9781118980828
Издательство: Wiley
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Цена: 6645.00 р.
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Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.

Автор: Ind Nicholas
Название: Branding Inside Out: Internal Branding in Theory and Practice
ISBN: 074947890X ISBN-13(EAN): 9780749478902
Издательство: TBS/GBS
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Цена: 6928.00 р.
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Описание: Build a successful brand and create value through achieving the active involvement of your organisation`s people.

Автор: Chiaravalle Bill, Schenck Barbara Findlay
Название: Branding for Dummies
ISBN: 111895808X ISBN-13(EAN): 9781118958087
Издательство: Wiley
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Цена: 3483.00 р.
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Описание: Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.

Автор: Stratten Scott, Stratten Alison
Название: Unbranding: 100 Branding Lessons for the Age of Disruption
ISBN: 1119417015 ISBN-13(EAN): 9781119417019
Издательство: Wiley
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Цена: 3008.00 р.
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Описание: UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers.

Автор: Pistikou Victoria, Masouras Andreas, Komodromos Marcos
Название: Handbook of Research on Future Policies and Strategies for Nation Branding
ISBN: 1799875334 ISBN-13(EAN): 9781799875338
Издательство: Mare Nostrum (Eurospan)
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Цена: 46985.00 р.
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Описание: Discusses how nation branding works to benefit the function and mission of nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. Chapters outline the given situation of nations and the nature and implications of the brand that is required.

Автор: Aronczyk Melissa
Название: Branding the Nation: The Global Business of National Identity
ISBN: 0199752176 ISBN-13(EAN): 9780199752171
Издательство: Oxford Academ
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Цена: 6277.00 р.
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Описание: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

Автор: Wang Shaoqiang
Название: Fiesta: The Branding and Identity for Festivals
ISBN: 8416851360 ISBN-13(EAN): 9788416851362
Издательство: Неизвестно
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Цена: 8270.00 р.
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Описание: Fiesta: The Branding and Identity for Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world.

Автор: Benbunan Jacob, Schreier Gabor, Knapp Ben
Название: Disruptive Branding: How to Win in Times of Change
ISBN: 0749484063 ISBN-13(EAN): 9780749484064
Издательство: Неизвестно
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Цена: 4117.00 р.
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Описание: Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.

Автор: Cudny, Waldemar
Название: City Branding and Promotion
ISBN: 1138488100 ISBN-13(EAN): 9781138488106
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.