Автор: Koporcic, Nikolina Tornroos, Jan-ake Название: Understanding interactive network branding in sme firms ISBN: 1789739780 ISBN-13(EAN): 9781789739787 Издательство: Emerald Рейтинг: Цена: 14837.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with contemporary corporate branding research, a variety of topics are explored, including: strategizing in SME networks, market management, corporate identity, corporate reputation, human-to-human (H2H) interactions. This broad range of perspectives, from business networks to corporate branding, highlights the latest trends in both business marketing and organizational research whilst emphasizing the influential role of human actors in SMEs. Looking at successful cases of INB and analysing cases where branding has gone wrong, Understanding Interactive Network Branding in SME Firms offers guidelines for researchers in marketing theory and practitioners working in SME firms to develop their branding models and processes in fast changing business environments.
Описание: Small and medium-sized enterprises (SMEs) account for more than 90 per cent of all businesses in the Asia-Pacific region - an area which is rapidly updating its competition laws and regulations to encourage greater enterpreneurship and open, dynamic economies. Yet SMEs are almost invisible when those competition policies and laws are developed and enforced. SMEs are often quite different businesses than large, multinational corporation, but their nature, significance and characteristics are often overlooked. This book seeks to rectify the relative neglect in research and policy discussions on the role of the SME sector in competition policy and law.Drawing on contributions from a wide range of competition regulators, lawyers, academics, consultants and advisers to the SME sector, it addresses such important issues as: - perceptions and views of small businesses about competition law; regulator engagement and education of the SME sector; - the link between competition law and economic growth; - franchising, SMEs and competition law; issues in enforcing competition law against SMEs; - the role of Chinese family firms; - trade, professional and industry associations; - country case studies from Vietnam, Singapore, Indonesia, Malaysia, China, South Korea, Hong Kong SAR, Japan and the Pacific Islands.
Автор: Storey, David J. Название: Understanding the small business sector ISBN: 1138683817 ISBN-13(EAN): 9781138683815 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published in 1994, this text analyses the key issues that influence the growth and development of small businesses. Looking at the concept in which they operate, the book outlines the factors that are dominant in the sector and explores the effects if has on the economy. Is the creation of small businesses the answer to unemployment? Has the lowering of interest rates or taxation encouraged the self-employed to work harder? Have banks given small business a raw deal? These are just some of the questions discussed as David Storey explains the issues of employment, finance and policy and the issues dictating failure or success.
Did you know: the typical small business owner works three to four months just to earn enough profit to pay taxes? Whether you've been in business for several decades or are breaking ground as a new entrepreneur, taxes are a significant expenditure. They must be accounted for and incorporated into your business plan from the very beginning. Failing to account for taxes when planning, budgeting, and assessing revenue goals for a business is like failing to account for the expense of your rent or mortgage; it's an absurdly hefty expenditure that must be understood, tracked, and, whenever possible, paid for on time.
With Taxes for Small Businesses QuickStart Guide, you will come to understand taxes from the inside out. This book has been specifically designed with ease of learning in mind to ensure you don't get stuck, lost, or lose hope when trying to understand small business taxes.
Never again will you need to waste your time searching the internet or watching videos. Become a small business tax expert who fully grasps the ins and outs of taxes for all types of small business. This knowledge will help you not only in your current business creation but all other future business endeavors.
You'll Learn...
How Your Business Entity-Type Affects How You're Taxed
How To Capitalize on the Shockingly Humane Tendencies of the IRS
How To Exercise Your Rights And Survive An IRS Audit
How Multiple Levels of Government Authorities Can Tax Your Business
How To Convert Your Administrative Tax Burden Into Real Business Value
How To Best Manage Your Business's Payroll Taxes
How To Spot, Claim and Maximize Your Tax Deductions
Описание: Taxes For Small Businesses, Simplified Did you know: the typical small business owner works three to four months just to earn enough profit to pay taxes?Whether you've been in business for several decades or are breaking ground as a new entrepreneur, taxes are a significant expenditure. They must be accounted for and incorporated into your business plan from the very beginning. Failing to account for taxes when planning, budgeting, and assessing revenue goals for a business is like failing to account for the expense of your rent or mortgage; it's an absurdly hefty expenditure that must be understood, tracked, and, whenever possible, paid for on time. With Taxes for Small Businesses QuickStart Guide, you will come to understand taxes from the inside out.This book has been specifically designed with ease of learning in mind to ensure you don't get stuck, lost, or lose hope when trying to understand small business taxes. Never again will you need to waste your time searching the internet or watching videos. Become a small business tax expert who fully grasps the ins and outs of taxes for all types of small business. This knowledge will help you not only in your current business creation but all other future business endeavors. You'll Learn...How To Handle The IRSHow To Accurately Keep RecordsHow & When To Handle Payroll TaxesThe Most Important ( and Frequently Missed) DeductionsBiggest Tax Mistakes That Businesses MakeA FREE Gift from ClydeBank Media Worth Over $250 Dollars Much, Much More Our Personal Guarantee We are so confident that methods outlined in this book will help you understand taxes for small businesses that we're willing to let you try the book risk-free for 30 days. If you are not fully satisfied with the product, simply let us know and we will provide a 100% full refund. That's right, a 30-day Money-Back Guarantee What reason do you have to not give this book a try? Scroll Up To The Top Of The Page And Click The Orange "Buy Now" or "Read For Free" Icon On The Right Side Right Now ClydeBank Media LLC All Rights Reserved
Автор: Simon Bridge; Ken O`Neill Название: Understanding Enterprise ISBN: 1137584548 ISBN-13(EAN): 9781137584540 Издательство: Springer Рейтинг: Цена: 7317.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success-or otherwise-of government policy.
Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide. New to this Edition: - Extensively revised to take into account the latest thinking and research, with updated content and examples throughout - Updated coverage of the impact and failings of comparative government policies - Enhanced pedagogical features to engage students and enliven their learning experience
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