Описание: An indispensable guide to creative success by the original Mad Man, George Lois.
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 4823.00 р. 6890.00-30% Наличие на складе: Есть (4 шт.) Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Описание: Fiber-optic communication systems have advanced dramatically over the last four decades, since the era of copper cables, resulting in low-cost and high-bandwidth transmission. Fiber optics is now the backbone of the internet and long-distance telecommunication.
Описание: In recent years, there has been a proliferation of opinion-heavy texts on the Web: opinions of Internet users, comments on social networks, etc. Automating the synthesis of opinions has become crucial to gaining an overview on a given topic. Current automatic systems perform well on classifying the subjective or objective character of a document.
However, classifications obtained from polarity analysis remain inconclusive, due to the algorithms' inability to understand the subtleties of human language. Automatic Detection of Irony presents, in three stages, a supervised learning approach to predicting whether a tweet is ironic or not. The book begins by analyzing some everyday examples of irony and presenting a reference corpus.
It then develops an automatic irony detection model for French tweets that exploits semantic traits and extralinguistic context. Finally, it presents a study of portability in a multilingual framework (Italian, English, Arabic).
Автор: Dinh Thai Hoang, Dusit Niyato, Dong In Kim, Nguyen Название: Ambient Backscatter Communication Networks ISBN: 1108480861 ISBN-13(EAN): 9781108480864 Издательство: Cambridge Academ Рейтинг: Цена: 17266.00 р. Наличие на складе: Поставка под заказ.
Описание: Understand the fundamental principles of ambient backscatter technology with this authoritative review of the state-of-the-art in research and technological development. Focussing on architectures, protocols, and applications, this is an essential resource for graduate students, researchers, engineers, developers, and entrepreneurs.
Автор: Zhang Jianjun, Li Jing Название: Cognitive Satellite System ISBN: 9811214344 ISBN-13(EAN): 9789811214349 Издательство: World Scientific Publishing Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How can cognition, a concept traditionally associated with the human brain, be applied to satellite systems? For the first time, cognitive system meanings and models are applied to the uncertain environmental processes of satellite systems. The authors of this book go beyond defining 'cognitive satellite systems' to design a cognitive satellite communication system architecture with satellite-to-ground coordination, which has uses in emergency response spacecraft and prediction technology.In this book, the optimal utilization of cognitive satellite system resources is discussed in four aspects:
Автор: S Shyam Sundar Название: The Handbook of the Psychology of Communication Technology ISBN: 1118413369 ISBN-13(EAN): 9781118413364 Издательство: Wiley Рейтинг: Цена: 27554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions.
Автор: Vincent T. Covello Название: Communicating in Risk, Crisis, and High Stress Situations ISBN: 1119027438 ISBN-13(EAN): 9781119027430 Издательство: Wiley Рейтинг: Цена: 6645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The book will describe the principles, strategies, and tools ofcrisis, risk, and change communication. The book will be researchbased and practical. It will focus on the strategies, tools, andskills needed by technical professionals to communicate effectivelyin any type of high stress, high concern, or high stakesenvironments. The book will use numerous case studies toillustrate how to apply crisis, risk, and change strategies andtools. Drawing from research literature, the book will use casestudies to examine how best to: 1) Provide stakeholders, including the public, employees, co-workers, leadership, and the media and with timely, accurate, clear, consistent, credible and easily accessible information 2) Address rumors, inaccuracies, and misconceptions 3) Coordinate communication messages within and acrossorganizations 4) Build or repair trust and credibility 5) Craft effective messages and explanations about complextechnical or scientific issues
THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED
Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and guidelines for communicating risk information in the United States and other countries.
The authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. RiskCommunication brings together in one resource proven scientific research with practical, hands-on guidance from practitioners with over 30 years of experience in the field. This important guide:
Provides new examples of communication plans in government and industry, use of social media, dealing with "fake news," and new digital tools for stakeholder involvement and crisis communications
Contains a new chapter on partnerships which covers topics such as assigning roles and expectations, ending partnerships, and more
Presents real-world case studies with key lessons all risk communicators can apply.
Written for engineers, scientists, professors and students, land use planners, public health practitioners, communication specialists, consultants, and regulators, the revised sixth edition of Risk Communication is the must-have guide for those who communicate risks.
Автор: Moore, Schuyler M., Название: The biz : ISBN: 1935247182 ISBN-13(EAN): 9781935247180 Издательство: Gazelle Book Services Рейтинг: Цена: 4783.00 р. Наличие на складе: Поставка под заказ.
Описание: Today's film industry is a legal and financial obstacle course that independent filmmakers must learn to master. The most comprehensive guide to negotiating that obstacle course is The Biz, a highly accessible overview of the industry's important business, legal, and financial aspects.
Filled with industry-savvy advice, it clearly explains
€ raising financing
€ business structuring
€ securities laws
€ budgeting essentials
€ dealing with the guilds
€ loans
€ completion guarantees
€ distribution deals
€ video on demand
€ virtual reality
€ calculating net profits
€ film-industry accounting practices and contingent payments
€ copyright, publicity, and trademark laws
€ screen credits and talent demands
€ litigation problems
€ bankruptcy
€ taxation of film companies
€ film-industry business jargon
]€]and much more, including many useful sample forms and agreements.
The 5th Edition adds much new material, including the most current information on video on demand and virtual reality, the thoro
Автор: Goldstein/Van Hooff/Baumeister/Bushman Название: Custom Psychologie Van De Communicator ISBN: 1473785677 ISBN-13(EAN): 9781473785670 Издательство: Cengage Learning Рейтинг: Цена: 11949.00 р. Наличие на складе: Нет в наличии.
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