Описание: Gives you practical guidelines for managing the six most common conversation killers: yes-buts, mind-reads, negative predictions, leading questions, complaining, and verbal attacks. This title guides you through a three-step process for replacing unconstructive habits with more effective responses.
Автор: Chiara Valentini Название: Public Relations ISBN: 3110552299 ISBN-13(EAN): 9783110552294 Издательство: Walter de Gruyter Рейтинг: Цена: 38297.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Описание: "A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization--the high-tech giant Rakuten--in the five years following its English lingua franca mandate. Neeley's behind-the-scenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences.
Drawing on 650 interviews conducted across Rakuten's locations in Brazil, France, Germany, Indonesia, Japan, Taiwan, Thailand, and the United States, Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"--someone detached from their mother tongue or home culture. Through her unfettered access to the inner workings of Rakuten, she reveals three distinct social groups: "linguistic expats," who live in their home country yet have to give up their native language in the workplace; "cultural expats," or native speakers of the lingua franca, who struggle with organizational values that are more easily transmitted after language barriers are removed; and finally "linguistic-cultural expats," who, while native to neither the lingua franca nor the organization's home culture, surprisingly have the easiest time adjusting to language changes. Neeley demonstrates that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, and that there are lessons to be learned for all global companies as they confront language and culture challenges.
Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization.
Описание: An elite trainer of Fortune 50 CEO`s and G8 world leaders teaches readers a surprising and powerful system for nonverbal communication to help them become more influential in the business world.
Автор: Betsy Reed Название: Communicating Social and Environmental Issues Effectively ISBN: 1838674683 ISBN-13(EAN): 9781838674687 Издательство: Emerald Рейтинг: Цена: 3657.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.
If you want to learn how to write words, that make people buy stuff, then this book is for you.
Have you tried to sell something online (or in print), but struggled to get sales?
Do you have trouble finding the right words--to convince people to buy your products?
Do you own a website or email list, and wish your readers were more receptive to your pitch?
The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.
The solution is to apply the formula that professional copywriters use--to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks, if you worked in an advertising agency, or spent long hours--testing various marketing ploys.
Fortunately, we've scaled this process down into just one book
THIS BOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.
You will learn:
A complete introduction to copywriting--featuring all the foundational principles that contemporary copywriters use--to persuade the masses.
The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)
How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox
The clever Copywriting Shortcut developed by the famous Internet Marketer Frank Kern, that makes writing effective copy easy.
The ten best headlines that practically guarantee a sale.
How to compose your email, so that you can avoid the Junk Mail folder.
A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.
A chapter on User Interface Design--where we teach you why the arrangement of buttons and links on a webpage, might be more important than the words themselves.
How to write PPC (Pay-Per-Click) ads for Google AdWords or Bing Ads.
And, we'll learn about the secrets tools that copywriters forged many years ago--via their experience in traditional media, like: print advertising, direct mail, and even press releases.
When you learn to spot the innate triggers, that turn readers into buyers, then the chore of copywriting will actually become easy, and fun
Even if you've never published a single word before, you can still be a great copywriter Because great copywriting is not about art or poetry. It's about speaking the customer's language, and knowing which words to use and which triggers make him want to buy.
Maybe you're a blogger or web-designer. Maybe you do email marketing or social media (like Facebook, Instagram, & LinkedIn). Perhaps you write for magazines or traditional print media. Whatever medium you choose, this book will work for you--because the rules of copywriting are timeless.
If you've ever signed up to a website, downloaded an eBook, or bought a gadget online, then you've been subject to the enchantment of a copywriter. In fact, the skillset is in more in-demand now, than ever before Because, in this information age, everybody is a writer (Of one form or another...) So, you might as well learn to be a good one. One that knows how to write words that sell
Ready to learn more?
If you want to know how to write persuasive words that sell, then get the book now
Автор: Wheeler, Adrian Название: Crisis communications management ISBN: 1787566188 ISBN-13(EAN): 9781787566187 Издательство: Emerald Рейтинг: Цена: 3047.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This PRCA Practice Guide is designed to help PR people, clients and employers do the right thing in the turmoil of a crisis. Planning, preparation, resources, training: seizing and keeping the initiative; managing the aftermath. With numerous real-life examples and practical exercises plus advice from PR experts, journalists and editors.
Описание: Avoid data blunders and create truly useful visualizations Avoiding Data Pitfalls is a reputation-saving handbook for those who work with data, designed to help you avoid the all-too-common blunders that occur in data analysis, visualization, and presentation.
Автор: Ober Название: Business Comm Urban Cdrom 6Ed ISBN: 0618472606 ISBN-13(EAN): 9780618472604 Издательство: Cengage Learning Рейтинг: Цена: 4855.00 р. Наличие на складе: Нет в наличии.
Описание: Rosie, sixteen, beautiful and vivacious, is in love with Watt Bevan, the manager of the famous Mainwaring Pottery. But Watt, unaware of her feelings, is becoming increasingly drawn into problems facing pottery owner Llinos Mainwaring, whose romantic marriage to Joe, the American Indian who stole her heart all those years ago, now seems in trouble.
Автор: Newmann/Ober Название: Business Comm In Person In Print ISBN: 1285187040 ISBN-13(EAN): 9781285187044 Издательство: Cengage Learning Рейтинг: Цена: 12910.00 р. Наличие на складе: Нет в наличии.
Описание: Offers a realistic, visually enhanced approach to workplace communication and reflects the use of digital communication, including social media.
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