Building corporate identity, image and reputation in the digital era,
Автор: Markus Kick Название: Selected Essays on Corporate Reputation and Social Media ISBN: 3658088362 ISBN-13(EAN): 9783658088361 Издательство: Springer Рейтинг: Цена: 6839.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. By introducing the "social media brand value chain" paper III conducts a literature review of state of the art social media research.
Автор: Markham Vic Название: Planning the Corporate Reputation (Rle Marketing) ISBN: 1138994979 ISBN-13(EAN): 9781138994973 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
Автор: Cathrin Huber Название: The Corporate Reputation of Multinational Corporations ISBN: 3658197633 ISBN-13(EAN): 9783658197636 Издательство: Springer Рейтинг: Цена: 8537.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.
Описание: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.
Автор: Ariana Daniela Del Pino Название: Improving University Reputation Through Academic Digital Branding ISBN: 179985325X ISBN-13(EAN): 9781799853251 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18850.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.
Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Автор: Ariana Daniela Del Pino Название: Improving University Reputation Through Academic Digital Branding ISBN: 1799849309 ISBN-13(EAN): 9781799849308 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24948.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.
Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Автор: Sabine Einwiller Название: Vertrauen durch Reputation im elektronischen Handel ISBN: 382447865X ISBN-13(EAN): 9783824478651 Издательство: Springer Рейтинг: Цена: 8548.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sabine Einwiller analysiert die Ursachen der erhohten Risikowahrnehmung bei einem Kauf per Internet und zeigt die Bedeutung des Vertrauens und der Reputation fur seine Reduzierung auf."
Описание: Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Автор: Christine Falkenreck Название: Reputation Transfer to Enter New B-to-B Markets ISBN: 3790828114 ISBN-13(EAN): 9783790828115 Издательство: Springer Рейтинг: Цена: 20733.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.
Автор: Schnee, Christian Название: Political Reputation Management ISBN: 036787055X ISBN-13(EAN): 9780367870553 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and
Top Five Strategies to Build Your Word-of-Mouth Marketing
This guidebook is for you if you run a small business and would like better word-of-mouth in the community and online.
It begins with knowing the majority of new business comes from positive word-of-mouth.
What's easy to forget -- and may be surprising -- is that positive word-of-mouth actually comes from a planned strategy.
"The Reputation Matrix turns small business marketing on its head. I am a small business owner and thought that word-of-mouth was outside of my control. Marjorie Young's book has empowered me to make word-of-mouth an active marketing practice that I cultivate rather than something I just cross my fingers and hope to receive. This is a game changer " -Melissa Gratias, Ph.D., Productivity Coach, Speaker, and Writer
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