Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line, Nierman Evan
Автор: Givens Laura Название: Crisis Averted ISBN: 0986370533 ISBN-13(EAN): 9780986370533 Издательство: Неизвестно Цена: 1897.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What constitutes being human? Why are gods so bad at poker? How would you square dance in zero-gee? What is the alcohol tolerance of a superhero? When is a good time to visit the universe next door? Why does Buffalo Bill want a T-Rex? Is Buggs Bunny transgendered or just a drag queen? None of these questions are answered herein, but asking them is half the fun.
Описание: DEDICATION AND ACKNOWLEDGEMENTS.........................................FOREWORD by Jack Levin ..................................................................FOREWORD by Kristina Anderson ..........................................................AUTHOR'S INTRODUCTION TO THE SECOND EDITION......................... CHAPTERSI. INTRODUCTION ................................................................... Research Questions and Background on Incidents........................Explaining and Reacting to School Rampage................................Understanding School Criminalization and Risk Assessment............... II. ASSESSING SCHOOL RAMPAGE ............................................ Distinguishing Terms and Risks..............................................The Assessment of Evidence in Averted Rampage........................Assessing the Plot's Detail....................................................Appraising the Role of Weaponry............................................Assessing the Role of Personal and Group Characteristics...............Conclusion....................................................................... III. CONFIDENCE AND DOUBTS ABOUT ASSESSING RAMPAGE...... Certainty Based on a Convergence of Risk Assessment Criteria.........Certainty Based on a Lack of Threat Assessment Criteria................Certainty Based on a Presence of Threat Assessment Criteria............Remaining Uncertainty despite Risk Assessment..........................Conclusion....................................................................... IV. PREVENTING SCHOOL RAMPAGE ......................................... Problematic Rampage Prevention Practices................................ A Diminished Student Code of Silence......................................Interventions through Leakage................................................The Persistence of Bystander Inaction........................................Implications of Findings......................................................Conclusion...................................................................... V. CONCLUSION .....................................................................Summary and Implications of Findings.....................................Emergent Areas to Prevent and Stop School Rampage Killing..........Suggested Areas for Future Research........................................ VI. METHODOLOGICAL APPENDIX............................................ Operationalizing School Rampage............................................ Research Design and Sample................................................. Complications of Media-Based Sampling Frame........................... On Qualitative Methodology.................................................. Generalizability in Qualitative Research.................................... REFERENCES ..................................................................................INDEX.............................................................................................
Описание: WHAT'S YOUR POINT OF VIEW? What's your story? When do you need to communicate it? To whom? How? And when is it better to keep shtum? "THIS BRACING AND BRILLIANT NEW BOOK from a senior practitioner who has also studied the public relations academic literature is a useful critique to the standard theories proposed in most textbooks on reputation, stakeholder relationship and crisis management." - Richard Bailey, Senior Lecturer, University of the West of England and Editor, Behind the Spin online magazine. Anyone in the public eye (institutions, businesses, individuals) needs a communication strategy that helps achieve their objectives. Without a communication strategy, you risk everything spinning out of control. Without a communication strategy, you can't put your strategy into effect. Without a communication strategy, you don't know when, to whom, or how to tell your story. There are thousands of books on public communication but: - Most of them are about tactics, not strategy. They tell you how to publicize a new product or run a campaign. They don't tell you where communication fits into your strategy. - Most of them are idealistic, preaching openness and transparency. - Most of them assume that publicity is a Good Thing. One of the secrets of top professionals is that it's often better to say less. This book is the product of lessons learned over more than 30 years in the business of communication and a study of communication strategy. Instead of telling you what you ought to do (or telling you the author's life story), this book tells you what works. Drawing on the literature about public relations, communication theory, strategic management, politics and other relevant fields, as well as making extensive use of cases, it proposes a new synthesis of communication strategy.
Описание: HR Professional`s guide to creating a strategically sustainable organization Employees are central to creating sustainable organizations, yet they are left on the sidelines in most sustainability initiatives along with the HR professionals who should be helping to engage and energize them.
Government agencies, corporations, and organizations have often experienced difficulty when trying to connect with the people who are most impacted by their projects. It is necessary to leave the office, get from behind the computer, and interact with people face-to-face. There is an art and process to engaging with your community--a group of people with shared commonality. This book serves as a primer for how the public and private sectors can interact with their customers and constituents in an authentic, equitable, and intentional manner.
In Modern-Day Strategies for Community Engagement: How to Effectively Build Bridges Between People and the Bottom Line, MaKara Rumley takes the reader through the process of effective community engagement. She sets the stage for why community engagement remains an invaluable tool when it comes to managing headline risk, maintaining project timelines, and ensuring good will. With Modern-Day Strategies for Community Engagementas a guide, the reader will engender confidence in their ability to implement measurable strategies and communicate using plain language that will resonate with their prioritized audience.
Top Five Strategies to Build Your Word-of-Mouth Marketing
This guidebook is for you if you run a small business and would like better word-of-mouth in the community and online.
It begins with knowing the majority of new business comes from positive word-of-mouth.
What's easy to forget -- and may be surprising -- is that positive word-of-mouth actually comes from a planned strategy.
"The Reputation Matrix turns small business marketing on its head. I am a small business owner and thought that word-of-mouth was outside of my control. Marjorie Young's book has empowered me to make word-of-mouth an active marketing practice that I cultivate rather than something I just cross my fingers and hope to receive. This is a game changer " -Melissa Gratias, Ph.D., Productivity Coach, Speaker, and Writer
Описание: Creating Your Retirement Vault was written to help people understand the different investment opportunities and the agents that sell them. It lays out a variety of investment types and strategies designed to give the reader tools to make an informed decision regarding their financial future. This book is designed to set realistic expectations for couples and individuals entering retirement, what costs and fees should be expected, and what they should expect from their advisor and investments. "This book is full of practical, proven strategies to help you make it, keep it, and make sure it lasts indefinitely." -- Brian Tracy Entrepreneur, Speaker, & Author of The Psychology of Achievement
Описание: After prominent market leaders have been impacted by advanced cyber threats, network security has become a top priority in terms of successfully keeping attackers from breaching networks. This book will help you design a robust network security ecosystem that helps prevent traditional and new and evolving attacks.
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