Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
Описание: The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers.
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.
Описание: The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers.
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.
Автор: Verhoef, Peter C. Kooge, Edwin Walk, Natasha (metriclab Big Data Analytics, The Netherlands) Wieringa, Jaap E. Название: Creating value with data analytics in marketing ISBN: 0367819791 ISBN-13(EAN): 9780367819798 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.
Автор: S. Finlay Название: Predictive Analytics, Data Mining and Big Data ISBN: 1349478687 ISBN-13(EAN): 9781349478682 Издательство: Springer Рейтинг: Цена: 4268.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
Описание: Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.
Автор: Blanchard Tommy, Behera Debasish, Bhatnagar Pranshu Название: Data Science for Marketing Analytics ISBN: 1789959411 ISBN-13(EAN): 9781789959413 Издательство: Неизвестно Рейтинг: Цена: 8458.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Data Science for Marketing Analytics opens doors to looking at data with a different approach and new tools. Drawing on machine learning and data science concepts, this book broadens the range of tools that you can use to transform the market analysis process.
Описание: The use of the internet has increased with the introduction of wireless systems and the internet of things (IoT). The growth of smart devices helps to create a new generation and knowledge-sharing platforms. Namely, data analytics has a major role to play in this growth and the success of wireless and IoT applications. The growth of data has become exponential, and it is difficult to analyze with respect to complex communication networks, hence the need for research in the field to understand both big data and these communication networks. Additionally, there are many unforeseen challenges that can emerge and disrupt the normal flow of things, such as the global COVID-19 pandemic, which produce more stress on current systems and technologies. The study of IoT, data analytics, and complex communication networks is essential in current times.
The Handbook of Research on Advances in Data Analytics and Complex Communication Networks discusses and addresses the issues and challenges of the development of various systems using data analytics and complex communication networks. The chapters identify different issues, suggest feasible solutions to those identified issues, and present comprehensive information on emerging technologies related to data analytics and complex communication networks such as cloud computing, big data, and IoT. This book will also address different aspects of data analytics and propose novel strategies based on wireless systems and IoT including optimization, control, statistics, social computing, and more. This book is valuable for data scientists, data analysts, network analysts, researchers, academicians, and students interested in the latest developments and advancements in data analytics and complex communication networks.
Автор: Verhoef Peter C., Kooge Edwin, Walk Natasha Название: Creating Value with Data Analytics in Marketing: Mastering Data Science ISBN: 0367819783 ISBN-13(EAN): 9780367819781 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
Описание: From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers.
Описание: A "how-to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics.
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