Описание: Success in todays rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel Companys president and COO Herve Humler. This up-to-the-minute resource delivers the closely guarded customer experience secrets and on-trend customer service insights of todays top hoteliers, restaurateurs, and masters of hospitality management including: Four Seasons Chairman Isadore Sharp: How to build an unsinkable company culture Union Square Hospitality Group CEO Danny Meyer: His secrets of hiring, onboarding, training, and more Tom Colicchio (Craft Restaurants, Top Chef): How to create a customer-centric customer experience in a chef-centric restaurant Virgin Hotels CEO Raul Leal: How Virgin Hotels created its innovative, future-friendly hospitality approach Ritz-Carlton President and COO Herve Humler: How to engage todays new breed of luxury travelers Double-five-star chef and hotelier Patrick OConnell (The Inn at Little Washington) shares the secrets of creating hospitality connections Designer David Rockwell on the secrets of building millennial-friendly restaurants and hotel spaces (W, Nobu, Andaz) that resonate with todays travelers Restaurateur Traci Des Jardins on building a "narcissism-free" hospitality culture Legendary chef Eric Riperts principles of creating a great guest experiences, simultaneously within a single dining room. The Heart of Hospitality is a hospitality management resource like no other, put together by leading customer service expert Micah Solomon. Filled with exclusive, first-hand stories and wisdom from the top professionals in the industry, The Heart of Hospitality is an essential hospitality industry resource. As Ritz-Carlton President and COO Herve Humler says in his foreword to the book, "If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, youll find the secrets here."
Описание: Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience.
Автор: Batat Название: Experiential Marketing ISBN: 1138293156 ISBN-13(EAN): 9781138293151 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
Автор: Aliekperov, Adyl Название: The Customer Experience Model ISBN: 0367478250 ISBN-13(EAN): 9780367478254 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the ustomer Experience Model (CXM).
Автор: Sheth Jagdish Название: 4 A`s of Marketing ISBN: 0415898358 ISBN-13(EAN): 9780415898355 Издательство: Taylor&Francis Рейтинг: Цена: 3828.00 р. Наличие на складе: Нет в наличии.
Описание:
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the 4A's. The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A's, using a blend of marketing and non-marketing resources.
The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we needed an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them.
Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer's eyes. This ability has become an absolute necessity for success in today's hyper-competitive marketplace.
Автор: Dawson Charlie, Meehan Seбn Название: The Customer Copernicus: How to be Customer-Led ISBN: 0367564637 ISBN-13(EAN): 9780367564636 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on in-depth interviews and stories from leaders of some of the leading organisations in the world, including easyJet, DBS, Handelsbanken, O2, and Sky, this book describes not only how organisations can become more customer-led (which is where most books stop), but how to address the trickiest growth challenges.
Название: Digital Darwinism ISBN: 3642544002 ISBN-13(EAN): 9783642544002 Издательство: Springer Рейтинг: Цена: 3414.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will help readers begin to formulate a digital strategy for their company or brand. It provides insider information on the challenges for existing business models and digital transformation.
Автор: Gregg Jack Название: The Cosmos Economy: The Industrialization of Space ISBN: 3030625680 ISBN-13(EAN): 9783030625689 Издательство: Springer Рейтинг: Цена: 3414.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Chapter 1. The Cosmos Economy.- Chapter 2. Blue oceans and greenfields in space.- Chapter 3. The importance of frontiers.- Chapter 4. Coming into the cosmos.- Chapter 5. No country for Earthmen.- Chapter 6. Turning over [space] rocks...Assumptions about space business.- Chapter 7 Planning on purpose Section.- Chapter 8. Settlement communities.- Chapter 9. Forever frontiers.- Chapter 10. Pushback and challenges.- Chapter 11. Visions of space.- Chapter 12. The space economy is already here.- Chapter 13. The new space merchants.- Chapter 14. The industrialization of space.- Chapter 15. Space biz.- Chapter 16. Space mining.- Chapter 17. Space manufacturing.- Chapter 18. No country for Earth men.- Chapter 19. Colonies, outposts, settlements, and stations.- Chapter 20. Don't Look Back.- Chapter 21. The new 49-ers rush to space.- Chapter 22.- A competitive solar system.- Chapter 23. The rules of the game.- Chapter 24. Trouble in paradise.- Chapter 25. Industrial space.- Chapter 26. Business models.- Chapter 27. Diffusion of Innovations: The 5-Phase adoption model.- Chapter 28. Phase 1: Innovators/ The frontier phase of the new space economy.- Chapter 29. Phase 2: Early Adopter Phase.- Chapter 30. Phase 3: Early Mainstream Phase.- Chapter 31. Phase 4: Late Mainstream Phase.- Chapter 32. Phase 5: Late Adopters - Market Maturity Phase.- Chapter 33. Connecting the dots.- Chapter 34. A new generation of pilgrims.- Chapter 35. Questions and Answers.- Chapter 36. Lessons learned.- Chapter 37. How to be part of the new cosmos economy.
Описание: Chapter 1. Roots.- Chapter 2. Leaving the Middle Ages.- Chapter 3. Years of Thunder.- Chapter 4. Getting Serious.- Chapter 5. Political Bystander.- Chapter 6. Western Journeys: From Charles River to Silicon Valley.- Chapter 7. Eastern Journeys: From Japan to Edge of the World.- Chapter 8. University Life...And Beyond.- Chapter 9. The Seductive Power of Price.- Chapter 10. The Secrets of the Hidden Champions.- Chapter 11. On Wings of Eagles.- Chapter 12. Immersion in The Far East.- Chapter 13. Encounters.- Chapter 14. Magic Moments.- Chapter 15. The School of Life.
Автор: Simon Hermann Название: True Profit!: No Company Ever Went Broke Turning a Profit ISBN: 3030767019 ISBN-13(EAN): 9783030767013 Издательство: Springer Рейтинг: Цена: 3658.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Real profit after taxes is the most important management target. Questioning the fact/dilemma, why more than 80 percent of companies in the US are going public have never turned a profit, this book is invaluable inspiration and a powerful guide for responsible and resilient managers and entrepreneurs.
This enlightening and inspiring book shows both accomplished and aspiring leaders how to harness Buddhist philosophies to practice more effective and sustainable leadership. Illustrated through the stories of visionary and innovative leaders in many fields, including Elon Musk (Tesla), Malala Yousafzai (human rights), Howard Schultz (Starbucks), and Muhammad Yunus (microfinance and development), this volume links an ancient Buddhist concept, known as the Noble Eightfold Path, to contemporary needs to develop an alternative paradigm to the excessive bottom-line focus and winner-take-all approach that has come to dominate leadership practice in recent decades.
The stunning rejection by the United Kingdom of the European Union and the divisive US presidential race of 2016 serve as a dramatic backdrop to complex social issues that require creative solutions bringing together stakeholders from different fields and points of view. The Eightfold Path—characterized by the following elements: Right View, Right Intention, Right Speech, Right Action, Right Livelihood, Right Effort, Right Mindfulness, and Right Concentration—is an approach to leadership that balances individual and collective concerns while aligning pragmatic and spiritual priorities.
Joan Marques, an accomplished author, speaker, and educator on spirituality in organizations, with extensive experience in teaching and applying Buddhist principles, demonstrates how the Eightfold Path can inform practices and decisions that result in long-term communal benefits, and, in the process, develop more mindful and conscientious leaders capable of tackling multifaceted challenges.
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