Bouquillion, Philippe (universite Paris-xiii, France) Vivendi 9780367557829

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Автор: Bouquillion, Philippe (universite Paris-xiii, France)
Название: Vivendi
ISBN: 9780367557829
Издательство: Taylor&Francis
Классификация:

Исследования средств массовой информации

Отрасли информационных услуг и услуг связи

ISBN-10: 0367557827
Обложка/Формат: Hardcover
Страницы: 116
Вес: 0.28 кг.
Дата издания: 30.04.2021
Серия: Global media giants
Язык: English
Иллюстрации: 5 tables, black and white
Размер: 21.59 x 14.00 x 0.97 cm
Подзаголовок: A key player in global entertainment and media
Рейтинг:
Поставляется из: Европейский союз
Описание: This book identifies and analyses the main socio-economic trends that characterize Vivendi, the French mass media conglomerate, and explores how they have oriented its development and evolution.Philippe Bouquillion explores the industrial, financial, globalization and public policy issues in the various sectors in which Vivendi is involved, paying particular attention to recorded music, pay television, publishing, video games, advertising and telecommunications. He examines Vivendi’s role as a key global player in the entertainment and cultural industries as a result of its established position as world number one in recorded music via Universal Music Group. He also highlights Vivendi’s involvement in various national markets, including their notable strategies in African markets and their significance in the telecommunications and television markets in Italy.This book will be of interest to students, scholars and researchers of global media, media and cultural industries, and political economy.
Дополнительное описание: 1. Introduction 2. History & context 3. Economic profile 4. Political profile 5. Cultural Profile

Vivendi, Bouquillion, Philippe (universite Paris-xiii, France)