Online Growth Options for Retailers, Matthias Schu

Автор: Matthias Schu
Название: Online Growth Options for Retailers
ISBN: 3658182148 ISBN-13(EAN): 9783658182144
Издательство: Springer
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Цена: 10976.00 р.
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Описание: Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.

Название: Retail futures
ISBN: 1838676643 ISBN-13(EAN): 9781838676643
Издательство: Emerald
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Цена: 15854.00 р.
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Описание: The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.

Автор: Fernie John, Fernie Suzanne, Moore Christopher
Название: Principles of Retailing
ISBN: 1138791954 ISBN-13(EAN): 9781138791954
Издательство: Taylor&Francis
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Цена: 13779.00 р.
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Описание:

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.

This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Автор: Fernie
Название: Principles of Retailing
ISBN: 1138791946 ISBN-13(EAN): 9781138791947
Издательство: Taylor&Francis
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Цена: 28327.00 р.
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Описание:

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.

This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Автор: M. Stefanska; R. Nestorowicz
Название: Fair Trade in CSR Strategy of Global Retailers
ISBN: 1349484350 ISBN-13(EAN): 9781349484355
Издательство: Springer
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Цена: 11586.00 р.
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Описание: Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Автор: Morbe
Название: International Retailers` Performance in Host Countries
ISBN: 3658220686 ISBN-13(EAN): 9783658220686
Издательство: Springer
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Цена: 6097.00 р.
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Описание: Lukas Morbe sheds light on important antecedents of international retailers` local performance including international strategies and their local implementation, local consumers` perceptions as well as the wider country- and format-specific environment.

Автор: Pantano, Eleonora.
Название: Smart retailing :
ISBN: 3030126072 ISBN-13(EAN): 9783030126070
Издательство: Springer
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Цена: 7317.00 р.
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Описание: By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.

Автор: Gerrit Heinemann; Christoph Schwarzl
Название: New Online Retailing
ISBN: 3834923230 ISBN-13(EAN): 9783834923233
Издательство: Springer
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Цена: 7927.00 р.
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Описание: The authors describe in detail what makes today`s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful.

Автор: Gerrit Heinemann; Christoph Schwarzl
Название: New Online Retailing
ISBN: 3834946524 ISBN-13(EAN): 9783834946522
Издательство: Springer
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Цена: 7317.00 р.
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Описание: All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the number of actual resources providing information about these new Web developments is limited, and many sources are out of date, given the dynamic nature of the Internet. The German edition of this work resonated equally well with both scholars and practi tioners. In the following English edition, the basic figures used have been updated and international best practice cases were added. Furthermore, in the second chapter, special consideration was given to the aspects of innovation and transformation. In conclusion, we would like to point out that it was of critical concern for us to pro vide a bridge between theory and practice with this book, and to make it available to an international readership. If we have failed to satisfy this requirement, we ask for leniency but also for your feedback. Monchengladbach Gerrit Heinemann Dusseldorf Christoph Schwarzl VII Table of Contents Foreword.............................................................................................................................VII Abbreviations.....................................................................................................................XV

Автор: King Mike
Название: Music Marketing: Press, Promotion, Distribution, and Retail
ISBN: 087639098X ISBN-13(EAN): 9780876390986
Издательство: Неизвестно
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Цена: 4117.00 р.
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Описание: Helps to develop an active music marketing plan and timeline tailored to your unique strengths and budget. This title also helps to: learn to time your marketing campaign effectively, publicise your music to traditional print outlets and emerging online opportunities, and understand the opportunities for online.

Автор: Maria Madlberger
Название: Electronic Retailing
ISBN: 3824479931 ISBN-13(EAN): 9783824479931
Издательство: Springer
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Цена: 7408.00 р.
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Описание: Maria Madlberger verbindet die Disziplinen Marketing und Wirtschaftsinformatik und untersucht das Wesen von E-Commerce, E-tailing und Multichannel-Retailing.

Автор: Vilas Chaudhary Prashant
Название: Retail Marketing in the Modern Age
ISBN: 9351508692 ISBN-13(EAN): 9789351508694
Издательство: Sage Publications
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Цена: 4752.00 р.
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Описание: What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty?  Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental in creating and building successful retail brands across the globe. Drawing from his professional experience in retail industry, the author discusses the factors influencing the patronage behavior of customers in a lucid and accessible language. It essentially focuses on the traditional and extended retail marketing mix elements in the context of modern retailing. By virtue of this approach, the book fills the existing content and literature gap and at the same time captures the essence of new-age retail marketing. Key Features • Up-to-date coverage of new formats of retailing such as omni-channel retailing • Focus on social media marketing and social media analytics, which are now crucial in designing digital marketing and public relations strategies and tactics • Practical orientation with multiple examples, cases, and exercises requiring critical understanding of concepts