Описание: This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
Описание: Creating Effective Groups, Third Edition gives students the fundamental knowledge and skills necessary to communicate more effectively and interact more productively in the small group setting. This new edition features all new sections on diversity, group dynamics, online resources, and social media.
Описание: This third edition of The Art of Communication (previously titled Creating Communication) provides a brief, practical, and reader-friendly introduction to speech communication; Fujishin emphasizes face-to-face interactions while also addressing the role of technology and its influence on daily communication.
Описание: This book is a unique and necessary contribution to the literature on school administration. Research, theory, and practice were melded to produce a book that can be used as a primary or supplemental text or as professional growth resource for practitioners.
Автор: The Aejmc Elected Standing Committee on, Roush Chris Название: Master Class: Teaching Advice for Journalism and Mass Communication Instructors ISBN: 1538100533 ISBN-13(EAN): 9781538100530 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 7812.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Master Class: Teaching Advice for Journalism and Mass Communication Instructors, members of the AEJMC Elected Standing Committee on Teaching take readers behind the scenes to explain the teaching strategies, preparation tips, exercises, and project ideas that have, in many cases, earned them university and national teaching awards.
Автор: Loge Peter Название: Political Communication Ethics: Theory and Practice ISBN: 1538129965 ISBN-13(EAN): 9781538129968 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 13728.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Political Communication Ethics: Theory and Practice introduces students to how political communication professionals ought to behave, and how they actually behave. The chapters by both scholars and practitioners will help students wrestle with the question of what ethical responsibilities, if any, political communications professionals have.
Описание: Caleb T. Carr introduces students to fundamental concepts, theories, and applications of computer-mediated communication. Building on CFO, SIP, SIDE, and hyperpersonal CMC theories, this engaging text gives students a framework for human communication across all existing and future digital channels.
Описание: Caleb T. Carr introduces students to fundamental concepts, theories, and applications of computer-mediated communication. Building on CFO, SIP, SIDE, and hyperpersonal CMC theories, this engaging text gives students a framework for human communication across all existing and future digital channels.
Автор: Friesem Elizaveta Название: Media Is Us: Understanding Communication and Moving beyond Blame ISBN: 1538150514 ISBN-13(EAN): 9781538150511 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 17952.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Elizaveta Friesem argues that instead of being worried about media or blaming it for what's going wrong in society, we should become curious about uniquely human ways we communicate with each other. Media Is Us proposes five key principles of communication that are relevant both for the modern media and for people's age-old ways of making sense of the world. In order to understand problems of the contemporary society revealed and amplified by the latest technologies, we will have to ask difficult questions about ourselves, and to rethink not only the term "media" but also the concept of power. Concluding with practical steps to build media literacy through the ACE model--from Awareness to Collaboration through Empathy--this timely book is essential for anyone who would use the new understanding of media to decrease the current levels of polarization.
Описание: Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender and race.
Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
Автор: Ling Rich, Fortunati Leopoldina, Goggin Gerard Название: The Oxford Handbook of Mobile Communication and Society ISBN: 0190864389 ISBN-13(EAN): 9780190864385 Издательство: Oxford Academ Рейтинг: Цена: 24321.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the social consequences of mobile communication in the era of the smartphone and how the smartphone has positively and negatively impacted society.
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