A Concise History of Modern Korea: From the Late Nineteenth Century to the Present, Volume 2, Second Edition, Seth Michael J.

Автор: Seth, Michael J.
Название: Concise history of modern korea
ISBN: 1538129035 ISBN-13(EAN): 9781538129036
Издательство: Rowman & Littlefield Publishers
Цена: 19008.00 р.
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Описание: Now in a fully revised and updated edition, this comprehensive and balanced history of modern Korea explores the social, economic, and political issues it has faced since being catapulted into the wider world at the end of the nineteenth century.

Автор: Seth Vikram
Название: A Suitable Boy
ISBN: 1780227892 ISBN-13(EAN): 9781780227894
Издательство: Orion
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Цена: 2275.00 р.
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Описание: The 20th-anniversary edition of the bestselling novel by Vikram Seth. Now a major BBC drama. NAMED ONE OF THE BBC`S 100 NOVELS THAT SHAPED OUR WORLD

Автор: Dickinson, Seth
Название: The Tyrant (Masquerade, 3)
ISBN: 152900327X ISBN-13(EAN): 9781529003277
Издательство: Pan Macmillan
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Цена: 1269.00 р.
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Описание: After fifteen years of lies and sacrifice, Baru has the power she`s always wanted. But can she really unmake this corrupt empire from within? This sweeping fantasy of politics and personal drama is utterly compelling.

Автор: Dickinson, Seth
Название: Monster
ISBN: 1447281225 ISBN-13(EAN): 9781447281221
Издательство: Pan Macmillan
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Цена: 1269.00 р.
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Описание: The gripping sequel to Seth Dickinson`s The Traitor, this is an extraordinary, Machiavellian fantasy of power and empire.

Автор: Dickinson Seth
Название: The Monster Baru Cormorant
ISBN: 0765380757 ISBN-13(EAN): 9780765380753
Издательство: Macmillan USA
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Цена: 2298.00 р.
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Описание:

A breathtaking geopolitical epic fantasy, The Monster Baru Cormorant is the sequel to Seth Dickinson's fascinating tale (The Washington Post), The Traitor Baru Cormorant.

Her world was shattered by the Empire of Masks.
For the power to shatter the Masquerade,
She betrayed everyone she loved.

The traitor Baru Cormorant is now the cryptarch Agonist--a secret lord of the empire she's vowed to destroy.

Hunted by a mutinous admiral, haunted by the wound which has split her mind in two, Baru leads her dearest foes on an expedition for the secret of immortality. It's her chance to trigger a war that will consume the Masquerade.

But Baru's heart is broken, and she fears she can no longer tell justice from revenge...or her own desires from the will of the man who remade her.

Автор: Godin, Seth
Название: All Marketers Are Liars
ISBN: 1591845335 ISBN-13(EAN): 9781591845331
Издательство: Random House (USA)
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Цена: 1655.00 р.
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Описание: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.

Legendary business writer Seth Godin has three essential questions for every marketer:

"What's your story?"

"Will the people who need to hear this story believe it?"

"Is it true?"

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true.

As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.

But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."

Автор: Seth Godin
Название: Purple Cow
ISBN: 014101640X ISBN-13(EAN): 9780141016405
Издательство: Random House
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Цена: 1451.00 р.
Наличие на складе: Ожидается поступление.

Описание: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Автор: Seth,Vikram
Название: Two lives
ISBN: 0349117985 ISBN-13(EAN): 9780349117980
Издательство: Little Brown
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Цена: 2275.00 р.
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Описание: * A story of love and survival amidst the great events of the twentieth century.

Автор: Godin, Seth
Название: Linchpin
ISBN: 0749953659 ISBN-13(EAN): 9780749953652
Издательство: Little Brown
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Цена: 1516.00 р.
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Описание: This life-changing manifesto shows how you have the potential to make a difference wherever you are

Автор: Godin, Seth
Название: This is marketing
ISBN: 0241370140 ISBN-13(EAN): 9780241370148
Издательство: Random House
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Цена: 2243.00 р.
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Описание: #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for.

* Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).

* How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times

Автор: Godin, Seth
Название: Tribes
ISBN: 1591842336 ISBN-13(EAN): 9781591842330
Издательство: Random House (USA)
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Цена: 2115.00 р.
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Автор: Starr Michael Seth
Название: Ringo: With a Little Help
ISBN: 1617136573 ISBN-13(EAN): 9781617136573
Издательство: Mare Nostrum (Eurospan)
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Цена: 2507.00 р.
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Описание: RINGO: WITH A LITTLE HELP

Автор: Baweja Harneet, Seth Devina, Save Nirmal
Название: Gunpowder
ISBN: 1909487864 ISBN-13(EAN): 9781909487864
Издательство: Little Brown
Цена: 3795.00 р.
Наличие на складе: Нет в наличии.

Описание: An exciting collection of recipes from the founders of the hugely popular restaurant Gunpowder.
The famous gunpowder spice mix is a heady blend of pulses and spices, including chilli, curry leaves and asafoetida. It is a fitting title for this exciting collection of recipes from the founders of the hugely respected restaurant of the same name. In this beautiful book, complete with stunning photography, Harneet, Devina and Nirmal have managed to capture the bustle and flavours of their childhoods in Kolkata, and the intricacy of true homestyle dishes from across India. From Maa's Kashmiri Lamb Chops (which have garnered outstanding reviews from many restaurant critics) to Wild Rabbit Pulao, these exceptional recipes are impressively authentic, yet given a modern twist. Throughout the book, the authors share personal anecdotes about their recipes and give handy cheats to make things easier for the home cook, including time-saving tips and alternative ingredients. With chapters covering Small Plates, Big Plates, Sweet Plates & Drinks and Sides & Spice, Gunpowder is the perfect opportunity to create some of these widely admired dishes in your own home.