Автор: Nir Eyal Название: Hooked ISBN: 0241184835 ISBN-13(EAN): 9780241184837 Издательство: Random House Рейтинг: Цена: 1979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 2851.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Автор: Ian Kershaw , Moshe Lewin Название: Stalinism and nazism ISBN: 0521565219 ISBN-13(EAN): 9780521565219 Издательство: Cambridge Academ Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An internationally distinguished team of historians of Nazism and Stalinism provide a summary of the most up-to-date research and offer new perspectives on issues linking the two most terrible dictatorships of modern times.
Автор: Lewin, Esther (Author), Lewin, Albert E (Joint Aut Название: The Thesaurus of Slang ISBN: 0816036616 ISBN-13(EAN): 9780816036615 Издательство: Alibris(Ingram) Цена: 3640.00 р. Наличие на складе: Невозможна поставка.
Описание: A largely autobiographical account of the author`s life as one who fell in love first with physics and then with teaching physics to students.
Автор: Lewin Thomas Herbert Название: Fasti Sacri, or a Key to the Chronology of the N. T.... ISBN: 1249966949 ISBN-13(EAN): 9781249966944 Издательство: Неизвестно Цена: 5141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Lewin Eyal Название: Ethos Clash in Israeli Society ISBN: 0739184067 ISBN-13(EAN): 9780739184066 Издательство: Bloomsbury Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Ethos Clash in Israeli Society, Eyal Lewin examines Israel`s ability to cope with long-term warfare. Lewin looks to Israel`s opposing national ethos, the ideological rivalry between republicanism and liberalism, as the key to understanding the instability of Israeli politics and estimating the country`s chances of survival.
Описание: This book examines the rise of identities and agents that were formed after the 1973 Yom Kippur War and highlights the effects they had on the formation of Israeli policy. This book forms a study that connects sociology, political psychology, international relations, and the field of culture studies.
Автор: Katherine Da Cunha Lewin and Kiron Ward Название: Don DeLillo / ISBN: 135004086X ISBN-13(EAN): 9781350040861 Издательство: Bloomsbury Academic Рейтинг: Цена: 19272.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Don DeLillo is widely regarded as one of the most significant, and prescient, writers of our time. Since the 1960s, DeLillo's fiction has been at the cutting edge of thought on American identity, globalization, technology, environmental destruction, and terrorism, always with a distinctively macabre and humorous eye.
Don DeLillo: Contemporary Critical Perspectives brings together leading scholars of the contemporary American novel to guide readers through DeLillo's oeuvre, from his early short stories through to 2016's Zero K, including his theatrical work. As well as critically exploring DeLillo's engagement with key contemporary themes, the book also includes a new interview with the author, annotated guides to further reading, and a chronology of his life and work.
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