The Book Business: What Everyone Needs to Know(r), Shatzkin Mike, Riger Robert Paris
Автор: Anderson C. W., Downie Leonard Jr., Schudson Michael Название: The News Media: What Everyone Needs to Know(r) ISBN: 0190206209 ISBN-13(EAN): 9780190206208 Издательство: Oxford Academ Рейтинг: Цена: 1944.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The business of journalism has an extensive, storied, and often romanticized history. This addition to the What Everyone Needs to Know (R) series looks at the past, present and future of journalism, considering how the development of the industry has shaped the present and how we can expect the future to roll out.
Автор: Netanel Neil Weinstock Название: Copyright: What Everyone Needs to Know(r) ISBN: 0199941165 ISBN-13(EAN): 9780199941162 Издательство: Oxford Academ Рейтинг: Цена: 1944.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Copyright: What Everyone Needs to Know (R), Neil Weinstock Netanel explains the concepts needed to understand the heated debates about copyright law and policy. He identifies the combatants, unpacks their arguments, and illuminates what is at stake in the debates over copyrightas present and future.
Автор: Anderson Rick Название: Scholarly Communication: What Everyone Needs to Know(r) ISBN: 0190639458 ISBN-13(EAN): 9780190639457 Издательство: Oxford Academ Рейтинг: Цена: 1944.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Scholarly Communication: What Everyone Needs to Know (R) provides a lively and helpful guide to some of the most important characteristics of the scholarly-publishing ecosystem, and to some of its most contentious issues.
Автор: McEachern Patrick Название: North Korea: What Everyone Needs to Know(r) ISBN: 019093798X ISBN-13(EAN): 9780190937980 Издательство: Oxford Academ Рейтинг: Цена: 1944.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Diplomatic expert Patrick McEachern unpacks the contentious and tangled relationship between the two Koreas in an approachable question-and-answer format.
Автор: Shatzkin Mike, Riger Robert Paris Название: The Book Business: What Everyone Needs to Know(r) ISBN: 0190628049 ISBN-13(EAN): 9780190628048 Издательство: Oxford Academ Рейтинг: Цена: 1944.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know(R) introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of trade publishing, or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.
If you are looking to start a new career that is in high demand, then you need to continue reading.
Data scientists are changing the way big data is used in different institutions.
Big data is everywhere, but without the right person to interpret it, it means nothing.
So where do business find these people to help change their business?
You could be that person
It has become a universal truth that businesses are full of data.
With the use of big data, the US healthcare could reduce their health-care spending by $300 billion to $450 billion.
It can easily be seen that the value of big data lies in the analysis and processing of that data, and that's where data science comes in.
Data Science from Scratch includes:
In-depth information about what data science is and why it is important.
The prerequisites you will need to get started in data science.
What it means to be a data scientist.
The roles that hacking and coding play in data science.
The different coding languages that can be used in data science.
Why python is so important.
How to use linear algebra and statistics.
The different applications for data science.
How to work with the data through munging, cleaning, and more.
And much more
The use of data science adds a lot of value to businesses, and we will continue to see the need for data scientists grow.
As businesses and the internet change, so will data science. This means it's important to be flexible.
When data science can reduce spending costs by billions of dollars in the healthcare industry, why wait to jump in?
If you want to get started in a new, ever-growing, career, don't wait any longer. Buy this book today.
Автор: John L. Campbell , John A. Hall Название: What Capitalism Needs ISBN: 1108487823 ISBN-13(EAN): 9781108487825 Издательство: Cambridge Academ Рейтинг: Цена: 3325.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sociologists John L. Campbell and John A. Hall trace the historical development of capitalism as a social, political, and economic system. Drawing on the forgotten insights of great economists of the past and comparisons across countries and eras, they explain why capitalism today is failing.
Название: What do we really know about herta herzog? ISBN: 3631673612 ISBN-13(EAN): 9783631673614 Издательство: Peter Lang Рейтинг: Цена: 7935.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The book for the first time explores in-depth the life and work of Herta Herzog (1910–2010), an Austrian-American social psychologist. Herzog spent most of her working life in the United States, where she moved to in the 1930s, following her first husband Paul Lazarsfeld into migration and working with him at the famous Office of Radio Research in Princeton and Columbia. The chapters by scholars from the U.S., Israel, Germany and Austria show the amazing scope of Herzog’s work as both, one of the founders of empirical communication research and the "grand dame" of market and motivation research. Herzog crossed many borders, moving from Europe to the U.S. and back again, stepping over disciplinary lines as well as restrictions by gender.
Автор: Olson Randy Название: Houston, We Have a Narrative: Why Science Needs Story ISBN: 022627084X ISBN-13(EAN): 9780226270845 Издательство: Wiley Рейтинг: Цена: 3010.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ask a scientist about Hollywood, and you'll probably get eye rolls. But ask someone in Hollywood about science, and they'll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require.
That's a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story--and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail--a stultifying procession of "and, and, and." What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for--which Olson boils down, brilliantly, to "And, But, Therefore," or ABT. At a stroke, the ABT approach introduces momentum ("And"), conflict ("But"), and resolution ("Therefore")--the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists' eyes are opened to ABT, the effect is staggering: suddenly, they're not just talking about their work--they're telling stories about it. And audiences are captivated.
Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it's done.
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Автор: Whalin W. Terry Название: 10 Publishing Myths: Insights Every Author Needs to Succeed ISBN: 164279452X ISBN-13(EAN): 9781642794526 Издательство: Неизвестно Рейтинг: Цена: 2062.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 10 Publishing Myths offers insights that every author needs to succeed in publishing.
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