If you want to discover how to create a strong and positive perception about your business or cause, then keep reading...
In a market dominated by conglomerates, competition between small businesses is at its peak.
Branding is a way for a business to make it to the top, plus improve its operations.
It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available.
Fortunately for you, this book is here to set the record straight for branding.
This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
In this book, you'll:
Learn how to start a branding campaign from A to Z
Find out how to avoid the most common branding pitfalls
Take a peek at the branding secrets of the most successful brands
Discover how to determine the type of branding that's most suitable for almost any business
Find new ways that allow you to integrate more than one branding method in a campaign
Discover where exactly the problem is in your branding campaign
Learn how to best go head-to-head with competitors when it comes to a brand war
This book will prove its value as you see immediate and long-term gains as you slowly incorporate the branding techniques covered here.
Expect to learn all there is to learn about branding, from its ancient roots to the most current sophisticated techniques.
So if you want to master branding, scroll up and click the "add to cart" button
Автор: Hackett Aaron Название: 80/20 Brand: Brand Building with a P&G Edge ISBN: 1096291754 ISBN-13(EAN): 9781096291756 Издательство: Неизвестно Цена: 3447.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Think like a Procter & Gamble brand manager.
Brand building is challenging because one must master both the science and the art of brand growth to deliver success. One of the most powerful brand-building tools is merely a placebo
After many years of teaching Brand Management at Georgia Tech, Aaron Hackett has distilled his two decades of brand experience into the 20% of academic theory that delivers 80% of real-world results. His passion has been coaching students and clients using the proven methods he learned at Procter & Gamble and throughout his career.
Professor Hackett identifies the most compelling aspects of brand management and breaks them down with a focus on results:
We've got it Backward - The 80/20 of Targeting
Consumer is Boss - The 80/20 of Consumer Understanding
Less is More - The 80/20 of Positioning
Marketers Lie, but Numbers Don't - The 80/20 of Analysis
Opportunity from Chaos - The 80/20 of Messaging
Sell a Little, Learn a Lot - The 80/20 of Marketing Activation
First Moment of Truth - The 80/20 of Shopper Purchase
Product Placebo - The 80/20 of Quality Perception
The content in this book has been vetted semester after semester by students who do not settle for theoretical.
For detailed feedback from people who have had extensive interactions with Professor Hackett, please visit 8020brand.com/train
Автор: Will Amy Название: Launching and Building a Brand for Dummies ISBN: 1119748038 ISBN-13(EAN): 9781119748038 Издательство: Wiley Рейтинг: Цена: 3166.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Create a strong brand DNA--and watch it grow
These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.
In Launching & Building a Brand For Dummies, Amy Will--who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands--covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.
Stand out on social media
Create viral campaigns
Build on Customer Loyalty and LongevityDeal with the competition
Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to--and Launching & Building a Brand For Dummies one of the secrets of--your future standout success.
Автор: Isabel Cantista; Teresa S?daba Название: Understanding Luxury Fashion ISBN: 3030256537 ISBN-13(EAN): 9783030256531 Издательство: Springer Рейтинг: Цена: 19514.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury.
Автор: Chris K. Y. Lo; Jung Ha-Brookshire Название: Sustainability in Luxury Fashion Business ISBN: 9811342644 ISBN-13(EAN): 9789811342646 Издательство: Springer Рейтинг: Цена: 12196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion.
Автор: Daniella Ryding; Claudia E. Henninger; Marta Blazq Название: Vintage Luxury Fashion ISBN: 303010141X ISBN-13(EAN): 9783030101411 Издательство: Springer Рейтинг: Цена: 19514.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.
Автор: Tsan-Ming Choi; Bin Shen Название: Luxury Fashion Retail Management ISBN: 9811097550 ISBN-13(EAN): 9789811097553 Издательство: Springer Рейтинг: Цена: 24392.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.
"If you're building a business, it starts with brand building. If that's not your expertise, this terrific entrepreneur will hold your hand every step of the way."- Bob Dorf, Author of The Startup Owners Manual
It's hard to start something. You're facing brutal competition from other entrepreneurs, writers or app developers - all hoping to make it big.
Also, your audience is busy, tired and overwhelmed. They've got a billion ways to spend their time and money - so why on you?
Only a powerful brand will persuade your audience.
Luckily, the award-winning founder of Hamwells, Toby and BrandBuilding.com wrote a playbook for building yours. It's full of direct, no-bullsh*t, practical advice on what to do and how to do it. The Brand Building Playbook is a guide that gives you:
A solid understanding of brand psychology.
A clear process for brand building.
Easy steps for every budget to:
Strategize how your brand can be valuable.
Design the identity that communicates this value.
Build a powerful brand experience.
The book includes over 250 illustrations and a collection of FREE tools to build your own brand.
Whether you're launching a startup, starting a rockband or running for office, The Brand Building Playbook helps you win in your market.
Автор: Wilson Ozuem, Yllka Azemi Название: Digital Marketing Strategies for Fashion and Luxury Brands ISBN: 1522526978 ISBN-13(EAN): 9781522526971 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30631.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
Описание: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customersÕ loyalty.Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.Topics CoveredThe many academic areas covered in this publication include, but are not limited to:Brand AwarenessCorporate governanceEmployee EngagementProduct InnovationRisk ManagementSupply Chain ManagementWorkforce Quality
Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
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