The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business, Kotler Philip, Berger Roland, Bickhoff Nils

Автор: Philip Kotler; Roland Berger; Nils Bickhoff
Название: The Quintessence of Strategic Management
ISBN: 3642422381 ISBN-13(EAN): 9783642422386
Издательство: Springer
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Цена: 3048.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.

Автор: Kotler, Philip Bickhoff, Nils Berger, Roland
Название: Quintessence of strategic management
ISBN: 3662484897 ISBN-13(EAN): 9783662484890
Издательство: Springer
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Цена: 6097.00 р.
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Описание: The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.

Автор: Poluha Rolf G.
Название: The Quintessence of Supply Chain Management: What You Really Need to Know to Manage Your Processes in Procurement, Manufacturing, Warehousing and Logi
ISBN: 3662569310 ISBN-13(EAN): 9783662569313
Издательство: Springer
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Цена: 6097.00 р.
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Описание: This book describes the fundamentals of Supply Chain Management in clear and concise terms. Essential insights are provided into how to analyse and evaluate the supply chain, based upon key aspects from research and practice, which helps readers to initiate their own optimisation processes.

Автор: Bickhoff Nils
Название: Quintessence of Marketing
ISBN: 3642454437 ISBN-13(EAN): 9783642454431
Издательство: Springer
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Цена: 4877.00 р.
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Описание: In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.

Автор: Berman, Karen Knight, Joe
Название: Financial intelligence for entrepreneurs
ISBN: 1422119157 ISBN-13(EAN): 9781422119150
Издательство: McGraw-Hill
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Цена: 4290.00 р.
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Описание: Managers in various businesses are expected to use financial data to make decisions, allocate resources, and budget expenses. This work presents the uses of finance specifically for managers involved in entrepreneurial ventures. It provides entrepreneurs with an understanding of the basics of financial management and measurement.