Описание: Contrary to popular myth, we do not yet live in the "Information Age." At best, we live the "Data Age," obsessed with the production, collection, storage, dissemination, and monetization of digital data. But data, in and of itself, isnt valuable. Data only becomes valuable when we make sense of it. We rely on "information professionals" to help us understand data, but most fail in their efforts. Why? Not because they lack intelligence or tools, but mostly because they lack the necessary skills. Most information professionals have been trained primarily in the use of data analysis tools (Tableau, PowerBI, Qlik, SAS, Excel, R, etc.), but even the best tools are only useful in the hands of skilled individuals. Anyone can pick up a hammer and pound a nail, but only skilled carpenters can use a hammer to build a reliable structure. Making sense of data is skilled work, and developing those skills requires study and practice. Weaving data into understanding involves several distinct but complementary thinking skills. Foremost among them are critical thinking and scientific thinking. Until information professionals develop these capabilities, we will remain in the dark ages of data. This book is for information professionals, especially those who have been thrust into this important work without having a chance to develop these foundational skills. If youre an information professional and have never been trained to think critically and scientifically with data, this book will get you started. Once on this path, youll be able to help usher in an Information Age worthy of the name.
Автор: Simakova Название: Marketing Technologies ISBN: 1138205990 ISBN-13(EAN): 9781138205994 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation.
Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution.
Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.
Описание: Presenting contributions from some 50 worldwide scholars, this encyclopedia defines and discusses 180 key terms in educational communication. Each entry includes the salient attributes of the term, any alternative views and interpretations and future trends.
Автор: Subrat Sarkar; Sanjay Mohapatra; J. Sundarakrishna Название: Information and Communications Technology in Primary School Education ISBN: 3319424408 ISBN-13(EAN): 9783319424408 Издательство: Springer Рейтинг: Цена: 14635.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book illustrates approaches for implementing ICT in primary education. Through different initiatives and case studies, the book shows different approaches for successful implementation of ICT.
Описание: This book gives a thorough explanation of standardization, its processes, its life cycle, and its related organization on a national, regional and global level. The book provides readers with an insight in the interaction cycle between standardization organizations, government, industry, and consumers.
Автор: Vanessa Greenwood Название: Navigating Media Literacy: A Pedagogical Tour of Disneyland ISBN: 1975502329 ISBN-13(EAN): 9781975502324 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5960.00 р. Наличие на складе: Поставка под заказ.
Описание: An education playbook applied to the vast mediated universe of Disney. Readers of all ages can critically apply media literacy principles while still conscientiously participating as consumer-citizens, media creators, and agents of change. Media literacy is defined throughout this book as an instructional method rather than a political movement.
Описание: Time-strapped educators wonder whether partnering with teacher-librarians will realistically improve students’ scores, but studies show that collaboration improves overall effectiveness in increasing students’ reading comprehension. Moreillon draws on cutting-edge research in instructional strategies, offering a clear, rigorous roadmap to teaching reading comprehension in a proven collaborative process.
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