Описание: This book provides deep insights into intercultural collaboration among business partners, employees, managers, and entrepreneurs in Chinese-African professional interactions. Chinese and African scholars and professionals share their insights into how to address intercultural management challenges proactively and successfully.
Автор: Monika Weronika Kopytowska, Artur Galkowski Название: Current Perspectives in Semiotics: Texts, Genres, and Representations ISBN: 3631744315 ISBN-13(EAN): 9783631744314 Издательство: Peter Lang Рейтинг: Цена: 10889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This timely volume, inspired by the work of Umberto Eco, features applications of semiotic theories and methodological frameworks to a vast array of texts, genres and practices within contemporary semiosphere. Exploring the interplay of language, image and sound, contributors discuss the structural and functional properties of signs, along with motivations behind them and implications they have for the meaning-making process, identity, ideology, and the politics of representation.
The volume is an outcome of the SIVO «Signum-Idea-Verbum-Opus» project initiated by Umberto Eco’s keynote address during his visit at the University of ??d? in 2015. It is also a continuation of theoretical explorations which can be found in «Current Perspectives in Semiotics: Signs, Signification, and Communication», published simultaneously by Peter Lang.
Описание: This book presents original research from academics in China and the west, showing theoretical, methodological and practical dimensions between news media and discourse. The book focuses on Chinese news discourse by examining what new modern features it demonstrates in contrast and comparison to news discourses in other countries.
Описание: Researchers in critical discourse analysis (CDA) have often pointed to grammar as a locus of ideology in discourse. This book illustrates the role that grammars as models of language (and image) can play in revealing ideological properties of texts and discourse in social and political contexts. The book takes the reader through three distinct grammatical frameworks – functional grammar, multimodal grammar and cognitive grammar. Using examples taken from a range of discourses relating to globalisation, including discourses of immigration, war, corporate practice and political protests, the book demonstrates the individual utility and the interconnectedness of these models inside CDA. A key argument advanced is that the cognitive processes necessarily involved in making sense of language are based in visual experience. This position offers new ways of understanding the ideological effects of grammatical choices in texts and suggests a reassessment of the relationship between linguistic and multimodal grammars in CDA. The book will appeal to students and researchers interested in CDA and the relationship between discourse, cognition and social action.
The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing – all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppanen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stockl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.
Описание: The Contributions to the Sociology of Language series features publications dealing with sociolinguistic theory, methods, findings and applications. It addresses the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches – theoretical and empirical – supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists and historians to the development of the sociology of language.
Автор: Ruth Page Название: New Perspectives on Narrative and Multimodality ISBN: 0415516560 ISBN-13(EAN): 9780415516563 Издательство: Taylor&Francis Рейтинг: Цена: 9033.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Unlike other interdisciplinary approaches to narrative studies which have privileged the study of words in storytelling, this unique collection provides a much needed analysis of how narrative operates using combinations of visual, typographic, aural, gestural and haptic resources.
Описание: This book will be of interest to students and academics working in the fields of DM research and critical discourse studies, and will also appeal to scholars working in areas such as genre studies, second language acquisition (SLA), literary analysis, contemporary cinematography, Tolkien scholarship, and Bible studies.
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