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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives, Azoury Nehme, Daou Lindos


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Автор: Azoury Nehme, Daou Lindos
Название:  Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
ISBN: 9783030459598
Издательство: Springer
Классификация:
ISBN-10: 3030459594
Обложка/Формат: Hardcover
Страницы: 184
Вес: 0.41 кг.
Дата издания: 26.06.2020
Язык: English
Издание: 1st ed. 2020
Иллюстрации: 5 illustrations, color; 1 illustrations, black and white; xxvii, 184 p. 6 illus., 5 illus. in color.
Размер: 21.01 x 14.81 x 1.27 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Strategies, best practices and perspectives
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book discusses the effectiveness of Western organizations` social media strategies in the Middle East. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.


Strategies for Media Reform: International Perspectives

Автор: Des Freedman, Jonathan Obar, Cheryl Martens, Robert W. McChesney
Название: Strategies for Media Reform: International Perspectives
ISBN: 082327165X ISBN-13(EAN): 9780823271658
Издательство: Mare Nostrum (Eurospan)
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Цена: 4891.00 р.
Наличие на складе: Поставка под заказ.

Описание:

Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform?
Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.

Strategies and Best Practices in Social Innovation

Автор: Peris-Ortiz
Название: Strategies and Best Practices in Social Innovation
ISBN: 3319898566 ISBN-13(EAN): 9783319898568
Издательство: Springer
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Цена: 17074.00 р.
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Описание: This book examines the different ways companies can develop and design social innovation. In addition, social innovations can be classified into those which correspond to an entire country or region, a field (e.g., education) or a sector (e.g., entrepreneurship, technology, social reform).

Strategies and Best Practices in Social Innovation

Автор: Marta Peris-Ortiz; Jaime Alonso G?mez; Patricia Ma
Название: Strategies and Best Practices in Social Innovation
ISBN: 3030078787 ISBN-13(EAN): 9783030078782
Издательство: Springer
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Цена: 17074.00 р.
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Описание: This book examines the different ways companies can develop and design social innovation. Combining technological and social perspectives, the contributors present emerging research on social innovation from different sectors such as entrepreneurship, education and energy. Collectively, the authors demonstrate the ways in which social innovation can drive sustainability and development in regions around the world.All societies are characterized by their political, economic and social institutions, as well as by how they utilize technology. The social innovations with the highest importance are those which modify existing institutions or create new ones, and based on their magnitude, they can be considered as radical or incremental. For example, when Joseph Chamberlain encouraged workers to organize in order to achieve universal male suffrage in Great Britain in 1885, this was a considered a radical innovation for British society, which in turn changed its political framework. Social innovations may be based on intelligence and commitment, on technology or on social entrepreneurship in its most open forms. In addition, social innovations can be classified into those which correspond to an entire country or region, a field (e.g., education) or a sector (e.g., entrepreneurship, technology, social reform).Featuring contributions on topics such as agro-food, smart cities, higher education, gender equality and sports, this book is ideal for academics, students, scholars, professionals and policy makers in the areas of innovation, entrepreneurship, sustainability and regional development.

HOSPITALITY & TOURISM: MANAGERIAL PERSPECTIVES & PRACTICES

Автор: Ali Avan, Elbeyi Pelit, Hasan Huseyin Soybali
Название: HOSPITALITY & TOURISM: MANAGERIAL PERSPECTIVES & PRACTICES
ISBN: 363183490X ISBN-13(EAN): 9783631834909
Издательство: Peter Lang
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Цена: 11244.00 р.
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Описание:

As a service-oriented industry and with its distinctive characteristics, tourism is based on experiences. It is necessary to provide the highest level of service and to keep the quality of interaction at a certain level. In the tourism industry, differentiation and new perspectives are needed in order to increase the quality of experiences and to have a different position in the minds of individuals than competitors. There is a crucial role of efficient management of business processes in order to ascertain this differentiation. Herein, especially in tourism and hospitality industry, the pursuance of new tendencies will provide substantial benefits to the relevant enterprises at all of these processes. From this point of view, with this book, the aim is to guide tourism organizations in terms of improving service encounter processes and quality of experiences by giving crucial tips about current managerial perspectives and practices.

100 Secret Social Media Marketing Tricks for 2019: The Best Strategies & Tips for Digital Marketing, YouTube and Instagram Used by the Top Influencers

Автор: Spanier Leslie
Название: 100 Secret Social Media Marketing Tricks for 2019: The Best Strategies & Tips for Digital Marketing, YouTube and Instagram Used by the Top Influencers
ISBN: 195078830X ISBN-13(EAN): 9781950788309
Издательство: Неизвестно
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Цена: 4128.00 р.
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Описание:

If you plan on knowing best strategies & tips for Digital Marketing, and want to be the top Influencers, then keep reading...

In the last decade, social media has gained much notoriety as a means of making income. In fact, so many digital marketers and companies alike, have built a financial empire off the bounties of digital marketing.

Organizations and industries alike now choose social media, especially popular platforms like Facebook, Instagram, and YouTube for their marketing hub. According to recent research, 24% of the over six thousand global marketers who were surveyed revealed that the social media platform has been an important part of their marketing strategy for the past five years. They utilize these platforms to spread awareness and to promote their product.

So, why has it become the main mode of marketing? Well, the reason is not far from the fact that it affords marketers an opportunity to tailor their content to what is likely going to resonate with its targeted audience.

Could you be one of them?

You see, most people makes the same mistakes - with both tips and tricks and their final marketing strategy. You may even make costly errors which causes you to lose huge amounts of money. But now, you can stay informed with insider tips, usually only known to top social media celebs and people most successful in this line, which maximize your chance to be the top Influencer. Tips the majority of Americans don't know about.

100 Secret Social Marketing Tricks for 2019 Includes:

  • General Marketing Tricks
  • Reviewing Your Marketing Strategy.
  • Facebook Digital Marketing Tricks
  • YouTube Digital Marketing Tricks
  • Instagram Digital Marketing Tricks
  • Targeting Audience
  • Snapchat marketing pro tips and tricks are thoroughly discussed
  • And much, much more

Much of this advice goes against conventional online marketing wisdom. In fact, some of the advice sounds downright ridiculous to a non-professional - but time and again, the data shows that it works. Even applying one or two things inside could result in a 5 or 10% increase in your final outcome.

So if you want to avoid leaving thousands of dollars on the table, and get the highest price when selling your home, click "add to cart"

Social Media Marketing a Strategic Guide: Learn the Best Digital Advertising Approach &; Strategies for Boosting Your Agency or Business with the Powe

Автор: Buttle Sean
Название: Social Media Marketing a Strategic Guide: Learn the Best Digital Advertising Approach &; Strategies for Boosting Your Agency or Business with the Powe
ISBN: 198962930X ISBN-13(EAN): 9781989629307
Издательство: Неизвестно
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Цена: 2837.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Do you want to learn how to get the most from social media marketing? If so then keep reading...

Are you unsure of what social media platform is right for you? Do you want to become more visible and create more followers? Do you want to increase in-store or online sales? Having an effective social media marketing strategy will help you to achieve this.

"Social Media Marketing a Strategic Guide" will show you how to engage and connect with your audience so that your Social Media Marketing is a success.

Inside of this book, you will learn:

  • The best cutting edge social media marketing techniques.
  • The one method that will help to boost sales.
  • How to take advantage of the different social media marketing platforms.
  • A simple trick you can do to engage with your target audience.
  • Learn why social media marketing fails for some people.
  • And much, much more.

The proven methods and pieces of knowledge are so easy to follow. Even if you are new to social media marketing, you will still be able to achieve high levels of success.

If you want to build a strong audience and have a positive Social Media Marketing ROI, then click "Add to Cart" in the top right corner NOW

Amazon FBA, Dropshipping Shopify E-commerce and Social Media Marketing: 3 Books in 1 - Discover the Best Strategies to Make Money Online in 2019 and R

Автор: Davis Blake
Название: Amazon FBA, Dropshipping Shopify E-commerce and Social Media Marketing: 3 Books in 1 - Discover the Best Strategies to Make Money Online in 2019 and R
ISBN: 1801446458 ISBN-13(EAN): 9781801446457
Издательство: Неизвестно
Рейтинг:
Цена: 5511.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: If you want to always wanted to master the science of making serious money online using e-commerce, and social media, this is the only guide you'll ever need.


Ecommerce platforms such as Amazon FBA & Shopify as well as social media have seen a meteoric rise in public awareness, adoption and usage in recent years. There is a ton of money moving around this space, and it is still the early days of e-commerce and social media marketing, which means there's still a lot of money to be made. This special bundle is going to show you how to claim a slice of that massive pie, which can change your life forever.


The problem is, a lot of people have no idea how to use e-commerce platforms and social media marketing to sell a profitable product and make money from it. If you're one of them, you've probably bought courses in the past promising to show you the holy grail of making money using dropshipping and Amazon FBA...


Only to end up making the course creator richer without getting any value in return.


In this special eCommerce bundle, you're going to get step-by-step instructions on how to create an eCommerce empire using Amazon FBA and Shopify dropshipping, as well as effectively using social media to grab customers' attention and get them to buy from you.


This special bundle contains everything you need to start making consistent income online and includes the following books:


  1. Amazon FBA 2019
  2. Dropshipping Shopify Ecommerce 2019, and
  3. Social Media Marketing 2019


In Amazon FBA 2019, you're going to learn:


  • Three things you need in order to set up your Amazon Seller Account properly and avoid hiccups in the future
  • How to effectively and efficiently process your orders with the Fulfillment By Amazon service
  • 11 powerful market research tools to help you stay on top of the Amazon e-commerce game
  • 5 ways to find winning products you can sell on Amazon
  • Everything you need to know about pricing your products and making maximum profits without putting off your prospective customers
  • The ultimate guide to branding your products on Amazon to ensure customer loyalty


...and more


Also, in Dropshipping Shopify Ecommerce 2019, you're going to discover:


  • The best way to start dropshipping in 2019 and avoid profit-killing mistakes
  • How to choose a profitable dropshipping niche every time
  • The only tools you need to be a successful drop shipper
  • How to select a profitable product that flies off the shelves like hot cakes
  • How to handle your business "back end", like taxes and other legal aspects of your business
  • How to scale your business and make it run on autopilot


...and much more


Finally, here's a snippet of what you're going to uncover in Social Media Marketing 2019


  • How to understand your audience better than they understand themselves
  • How to grab people's attention and hold it as long as you want using the power of personal branding
  • How to master content marketing and skyrocket your sales
  • Not all fingers are equal: Choosing the right social media platform(s) that work best for your business


...and tons more

Middle Eastern and African Perspectives on the Development of Public Relations

Автор: Watson
Название: Middle Eastern and African Perspectives on the Development of Public Relations
ISBN: 1137404272 ISBN-13(EAN): 9781137404275
Издательство: Springer
Рейтинг:
Цена: 7317.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.


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