Описание: Based on original research over four decades, this book examines how Chinese multinationals (state-owned and private) navigate the socio-political environment in China to grow, prosper and expand abroad. It includes an examination of many of their innovative strategies, illustrated with detailed case studies.
Описание: This book proposes that the short-term goal of the current reform of the international monetary system should be a combination of controlling 'imbalances' and 'the risk of the dollar', namely using the balance of payments coordination mechanism to suppress risks by exchange rate cooperation. The reforms of international reserve currencies, international financial institutions, and international financial regulation provide a good external environment for the stable development of the world economy. The book discusses the mechanisms that will continue to support the hegemony of the US dollar and the US dollar system in the future, including the commodity dollar return mechanism, the international debt repayment mechanism, the petroleum dollar pricing mechanism and the dollar rescue mechanism in financial crisis. The book predicts that the current international currency system dominated by the US dollar will remain sustainable for a long time. Finally, the book proposes four strategies for China's participation in the reform of the international monetary system.
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Автор: Huang Название: Managing Chinese Outward Foreign Direct Investment ISBN: 1137394587 ISBN-13(EAN): 9781137394583 Издательство: Springer Рейтинг: Цена: 11586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managing Chinese Outward Foreign Direct Investment focuses on the management of Chinese outward foreign direct investment at the organisational level. Considering investment as a process, the book addresses managerial issues from strategic entry decisions to corporate sustainable development.
Автор: Zhang Xiuping, Corrie Bruce P. Название: Investing in China and Chinese Investment Abroad ISBN: 981107982X ISBN-13(EAN): 9789811079825 Издательство: Springer Рейтинг: Цена: 17074.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides a study of the investment environment for international enterprises in China and overseas investment by Chinese enterprises.
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