Asylees` ICT and Digital Media Usage: New Life – New Information?, Franziska Zimmer, Katrin Scheibe
Автор: Kaufman Название: Digital Marketing ISBN: 0415716756 ISBN-13(EAN): 9780415716758 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Нет в наличии.
Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.
Автор: Kevin McDonald, Daniel Smith-Rowsey Название: The Netflix Effect: Technology and Entertainment in the 21st Century ISBN: 1501340182 ISBN-13(EAN): 9781501340185 Издательство: Bloomsbury Academic Рейтинг: Цена: 6743.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO.
This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.
Автор: Astrid Ensslin, Isabel Balteiro Название: Approaches to Videogame Discourse: Lexis, Interaction, Textuality ISBN: 1501338455 ISBN-13(EAN): 9781501338458 Издательство: Bloomsbury Academic Рейтинг: Цена: 23126.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The first significant collection of research in videogame linguistics, Approaches to Videogame Discourse features an international array of scholars in linguistics and communication studies exploring lexis, interaction and textuality in digital games.
In the first section, "Lexicology, Localisation and Variation," chapters cover productive processes surrounding gamer slang (ludolects), creativity and borrowing across languages, as well as industry-, genre-, game- and player-specific issues relating to localization, legal jargon and slang. "Player Interactions" moves on to examine communicative patterns between videogame players, focusing in particular on (un)collaborative language, functions and negotiations of impoliteness and issues of power in player discourse. In the final section, "Beyond the 'Text'," scholars grapple with issues of multimodality, paratextuality and transmediality in videogames in order to develop and enrich multimodal theory, drawing on key concepts from ludonarratology, language ideology, immersion and transmedia studies. With implications for meaningful game design and communication theory, Approaches to Videogame Discourse examines in detail how video games function as means and objects of communication; how they give rise to new vocabularies, textual genres and discourse practices; and how they serve as rich vehicles of ideological signification and social engagement.
Описание: This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect the internal as well as external environment of media companies and industries as well as prosumers` consumption.
Автор: Clifford G. Christians Название: Media Ethics and Global Justice in the Digital Age ISBN: 1107152143 ISBN-13(EAN): 9781107152144 Издательство: Cambridge Academ Рейтинг: Цена: 13464.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today`s digital revolution is a worldwide phenomenon. This book presents a new theory of media ethics that is explicitly international. It will interest scholars and students of media, new technologies, and global justice.
Автор: Shirin Alavi, Vandana Ahuja Название: Managing Social Media Practices in the Digital Economy ISBN: 1799821854 ISBN-13(EAN): 9781799821854 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28967.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success.
Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Автор: Lamoureux, Edward Lee Название: Privacy, Surveillance, and the New Media You ISBN: 1433124947 ISBN-13(EAN): 9781433124945 Издательство: Peter Lang Рейтинг: Цена: 9364.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Very little in the American way of life functions adequately under surveillance. Democracy itself may be at mortal risk due to the loss of privacy and the increase in surveillance.
Examining challenges in a wide range of contexts, this book investigates and critically examines our systems of data management, including the ways that data are collected, exchanged, analyzed, and re-purposed.
The volume calls for re-establishing personal privacy as a societal norm and priority, requiring action on the part of everyone at personal, societal, business, and governmental levels. Because new media products and services are professionally designed and implemented to be frictionless and highly rewarding, change is difficult and solutions are not easy. This volume provides insight into challenges and recommended solutions.
Описание: This book reflects critically on issues of diversity, access, and the expansion of digital technologies in audio-visual industries, particularly in terms of economics and policies. It brings together specialists in cultural diversity and media industries, drawing from Communication, Economics, Political Science and Law.
Автор: Marcel O`Gorman Название: Making Media Theory: Thinking Critically with Technology ISBN: 1501358626 ISBN-13(EAN): 9781501358623 Издательство: Bloomsbury Academic Рейтинг: Цена: 15418.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Making Media Theory is about the study, practice, and hands-on design of media theory. It looks at experimental research methods and engages in media analysis, inviting readers to respond to and shape the materiality of media while carefully considering the implications of living in a technoculture. The author walks readers through the creation of digital objects to think with, where critical design practices serve as tools for exploring social and philosophical issues related to technological being and becoming.
This new English language series, published jointly with IFLA, will serve as a vehicle for peer-reviewed professional and scholarly communication about a rapidly changing field. It will provide thoughtful and authoritative contributions by authors from across the world on the complex global processes involved in the management and dissemination of information and the role of libraries and other information agencies in facilitating access to it.
Описание: Explores methods and strategies related to multimedia information retrieval systems. Featuring coverage on a broad range of topics including content-based image retrieval, text-based image retrieval, fuzzy object shape features, encoding, and indexing, this book is aimed at library science and information technology specialists, and researchers seeking current information.
Written by specialists of cultural and creative industries of childhood and youth, this book offers new international and pluridisciplinary insights into the world of media and cultural goods in children’s and young people’s lives. The chapters investigate a large range of cultural industries (comic books, productions on YouTube, cartoons, TV series, digital services, etc.) and analyze the transmedia circulation of children’s culture. Far from univocal disciplinary discourses, the authors conducted in-depth empirical studies to examine the complexity of the cultural and creative prosumption practices of children and adolescents and to question the role of adults as well as the corporate social responsibility of media companies towards young audiences. Critical approaches to the equivocal links between cultural industries and youth audiences raise ethical issues in marketing and management realms, pointing to the diverse social and ideological roots of the child consumer and prosumer in cultural and creative industries.
This book includes original contributions by Gilles Brougere, Florence Cherigny, Natalie Coulter, Sebastien Francois, Pascale Garnier, Quentin Gervasoni, Alison Halsall, Yelyzaveta Hrechaniuk, Mary Grace Lao, Stine Liv Johansen, Stephen Kline, Eve Lamendour, Valerie-Ines de La Ville, Ester Martinez Pastor, and Patricia Nunez Gomez.
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