Persuasive Gaming in Context, Ben Schouten, Jeroen Jansz, Joost Raessens, Teresa De La Hera
Автор: Scott Linda M., Batra Rajeev Название: Persuasive Imagery: A Consumer Response Perspective ISBN: 1138861308 ISBN-13(EAN): 9781138861305 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
Описание: Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies and systematically draws on the various approaches to public speaking and persuasive discourse to present new insights and techniques.
Автор: Madere Carol M. Название: Celebrity Media Effects: The Persuasive Power of the Stars ISBN: 1498577806 ISBN-13(EAN): 9781498577809 Издательство: Bloomsbury Рейтинг: Цена: 14256.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the effect of celebrity on Americans` public and private lives. It examines how celebrities bring about change, intentionally and unintentionally, and how those changes affect the public that loves and follows them. It explores health, philanthropy, activism, and celebrity attitudes toward feminism and police brutality.
Описание: Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies and systematically draws on the various approaches to public speaking and persuasive discourse to present new insights and techniques.
Автор: Gwendelyn S. Nisbett, Stephanie G. Schartel Dunn Название: Innovations and Implications of Persuasive Narrative ISBN: 1433180871 ISBN-13(EAN): 9781433180873 Издательство: Peter Lang Рейтинг: Цена: 15090.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences.
This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). The authors explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences.
Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in media, marketing, public relations, advertising, and strategic communication fields.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
