Описание: The rules of recruitment and job searching have undoubtedly changed, as a new breed of concept workers enters the global workforce. Today, we are witnessing the emergence of a non-age specific generation of professionals, who are exposed to ubiquitous digital technology and constantly seek for a better job, life, and future. Some call them Generation X, Gen Y, Millennials, or Digital Natives. This book introduces the term Social Natives to explain why these people are different. They think and share bits of information in a rapid pace; they are parallel processing projects, and they are highly multitasking. They live on their phones and mainly interact through social media. They are in favor of graphics than text, prefer to read on mobile devices, get the news through their timelines, and function better when they join networks. Social Natives are now looking for a job. And they are searching in ways very different from what people used to do five years ago. The fast-paced social recruiting environment is defined by social networking sites and applications such as LinkedIn, Facebook, BranchOut, Twitter Jobs, Viadeo, XING, Bayt, and Google+, as well as blogs, podcasts, online resum s, video resum s, images, shelfies, recommendations, endorsements, etc. They all facilitate the selection of job candidates via digital tools, such as integrating intelligent software applications (ISA) in the web-based talent search, using online tests and screening through the candidates' online profiles on social media to establish a relationship with prospective employees. The breadth and depth of information increases as new tools and platforms are embraced by modern HR managers and recruiters. This book will help you understand how social media in professional recruitment works. It will also encourage you to contemplate the social and psychological implications of this new method of professional career development. Finally, this book examines social nativity as a social phenomenon and presents the latest trends on career development and social recruiting. Who are these social natives? How do they look for a job? How will they stand out from the crowd? How will they promote their personal brand online? What pitfalls to avoid? What does the future of recruitment look like? Let's find out.
Book 1- Social Media Marketing Do you dream of becoming an influencer of millions around the world? Are you looking for new ways for your business to reach its customers? Social media marketing is something that more and more businesses are turning to, in the sure knowledge that they have a reach unlike any other medium available. Any business can benefit from this explosion of opportunity and all that is required is a little knowledge of how it can work for you. In this book, Social Media Marketing 2019, you will discover the secret strategies that will promote your business to these millions, with advice and tips on:
Choosing the social media platforms best suited to you Getting started with LinkedIn Facebook basics Preparing for Twitter marketing How to be found on Instagram YouTube and what you can do with it And much more...
As digital marketing continues to evolve at a rapid pace, it is imperative that you and your business learn how to keep up. By reading Social Media Marketing 2019, you will be able to do just that and stay one step ahead of the competition at the same time.
Get a copy today and make sure you are ready to keep your business at the top of its game Book 2 Personal Branding Many people would like to further their career, create a successful blog, work as a personality on YouTube, and so much more. But all of this is going to take some time and some effort, and many will five up before they even start. But creating a good personal brand will be able to help you reach your goals in no time at all, you just need to know the right steps to use to get started. This guidebook is going to take some time to explore how you can make your own personal brand as well. If you are willing to take your time, and really explore all that there is with creating this kind of brand, you will be amazed at the results that you can get as well Whether you want to increase your chances of getting a job, you want to start your own career, or you are looking to become a type of celebrity with enough work, you will find that personal branding is going to help you get there. Some of the topics that we are going to explore when it comes to personal branding will include: - - The basics of having your own personal brand - How you can have the right mentality to help you start your own personal brand. - The tools that you need to build up your own personal brand. - The steps that you need to take to get started. - Remembering the importance of being yourself. - How to choose your audience to get the best return on your time. - The importance of using a mentor during this time. - Why you should consider having a good team behind you, to ensure you get started on the right track. - How to create a brand on Facebook, YouTube, Instagram, and Twitter. - How you can grow your personal brand over time.
Creating a personal brand is going to be similar to what you would see when working on a brand for a company or for a product. It is going to take some time, and it won't happen overnight. But with the right mindset, and some hard work, you will be able to see some amazing results with your personal brand today.
