Описание: Linking four continents over three centuries, Selling Empire demonstrates the centrality of India - both as an idea and a place - to the making of a global British imperial system. In the seventeenth century, Britain was economically, politically, and militarily weaker than India, but Britons increasingly made use of India's strengths to build their own empire in both America and Asia. Early English colonial promoters first envisioned America as a potential India, hoping that the nascent Atlantic colonies could produce Asian raw materials. When this vision failed to materialize, Britain's circulation of Indian manufactured goods - from umbrellas to cottons - to Africa, Europe, and America then established an empire of goods and the supposed good of empire. Eacott recasts the British empire's chronology and geography by situating the development of consumer culture, the American Revolution, and British industrialization in the commercial intersections linking the Atlantic and Indian Oceans. From the seventeenth into the nineteenth century and beyond, the evolving networks, ideas, and fashions that bound India, Britain, and America shaped persisting global structures of economic and cultural interdependence.
Автор: Belmonte Laura A. Название: Selling the American Way: U.S. Propaganda and the Cold War ISBN: 0812221192 ISBN-13(EAN): 9780812221190 Издательство: Wiley EDC Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In 1955, the United States Information Agency published a lavishly illustrated booklet called My America. Assembled ostensibly to document "the basic elements of a free dynamic society," the booklet emphasized cultural diversity, political freedom, and social mobility and made no mention of McCarthyism or the Cold War. Though hyperbolic, My America was, as Laura A. Belmonte shows, merely one of hundreds of pamphlets from this era written and distributed in an organized attempt to forge a collective defense of the "American way of life." Selling the American Way examines the context, content, and reception of U.S. propaganda during the early Cold War. Determined to protect democratic capitalism and undercut communism, U.S. information experts defined the national interest not only in geopolitical, economic, and military terms. Through radio shows, films, and publications, they also propagated a carefully constructed cultural narrative of freedom, progress, and abundance as a means of protecting national security. Not simply a one-way look at propaganda as it is produced, the book is a subtle investigation of how U.S. propaganda was received abroad and at home and how criticism of it by Congress and successive presidential administrations contributed to its modification.
Автор: Marten James, Janney Caroline E. Название: Buying and Selling Civil War Memory in Gilded Age America ISBN: 0820359653 ISBN-13(EAN): 9780820359656 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 8473.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What can consumerism and material culture teach us about how ordinary Americans remembered their Civil War? This book explores ways in which Americans remembered the war in their everyday lives. Each essay offers a case study of a product, experience, or idea related to how the Civil War was remembered and memorialized.
Описание: Further to this, it builds on this foundation to argue that Johnson developed a reactive, passive stance to dealing with the media, one that ultimately contributed to a loss in popularity and status as leader - a blow he never recovered from during his time in office.
Описание: The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women--to stick to their kitchens.
The Angel in the Marketplace is the story of one of America's most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell's soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable.
Rindlaub wasn't just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub's career from the 1920s through the 1960s, we witness how a range of cultural narratives--advertising chief among them--worked powerfully to shape women's emotional and economic behavior in support of the free market system. Alongside Rindlaub's story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century.
The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising's most fervent believers is a tale of a Mad Woman we haven't been told.
Автор: Souter Gerry, Souter Janet Название: Selling Americans on America: Journey into a Troubled Nation ISBN: 1733969144 ISBN-13(EAN): 9781733969147 Издательство: Неизвестно Рейтинг: Цена: 4037.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In 2018, 10 years after the damaging recession of 2008, America struggled to hang onto its democratic values, shaken by a profound mistrust in government, with freedom of speech under attack and thousands of refugees seeking asylum in America. Compounding those problems were economic inequality, a loss of common civility, and a failure to provide for the needs of returning warriors. By 2019, the fabric of American society was barely holding together.
Selling Americans on America tells of another turbulent era--Post World War II-- when a phenomenon called the "Freedom Train" reignited citizens' faith in a country that was riddled with dissent, anxiety and mistrust in its leaders.
In 1945-46 more than five million workers enlisted in labor strikes across the country. The constant fear of communist infiltration dominated the headlines. Returning GIs demanded jobs and housing. Government entities continued war-time meat and dairy rationing. Displaced Persons fleeing war-torn Europe poured into the country. Overseeing the chaos was a president nobody elected, coupled with a bitter, divisive Congress.
To renew citizens' unity and pride in their nation, a privately funded consortium of advertising, civic, and entertainment professionals created a product to literally "Sell Americans on America." To help carry their message of hope, they assembled 130 priceless documents including the Declaration of Independence, the Constitution and the Emancipation Proclamation. Combined with a media blitz of songs, operettas, radio shows, and local festivities, the train reminded Americans that "Freedom is Everybody's Job."
Описание: In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home.
Автор: Paulsen Chris Название: Sitting In My Booth: One Husky Man Selling His Art ISBN: 0578515881 ISBN-13(EAN): 9780578515885 Издательство: Неизвестно Рейтинг: Цена: 2206.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
An artist, selling his ceramic sculptures at art festivals, passes the time in his booth by writing pithy observations about neck tattoos, beards, corgis, phone holsters, dairy products, t shirts that feature sassy wordplay, man buns, capri pants, and oh my gosh is there anything that doesn't rankle this guy?
Автор: Goff Brendan Название: Rotary International and the Selling of American Capitalism ISBN: 0674989791 ISBN-13(EAN): 9780674989795 Издательство: Wiley Рейтинг: Цена: 6486.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Rotary International spreads America`s good news. The organization spent the interwar years convincing Main Street and the world at large that America`s promise lay in cooperation and service under capitalism, values that could knit the globe together. In the process, Brendan Goff argues, Rotary became an extension of US power.
Описание: Examines the promotion of California and Florida from the end of the Civil War to the eve of the Great Depression, a period when both states were transformed from remote, sparsely populated locales into two of the most publicised and dreamed-about destinations in America. Using the discussion of climate, geography, race and environment, to link agricultural, tourist, and urban development in these regions, Knight provides a highly original and informative account.
Автор: Hora, Kevin Название: Propaganda and Nation Building ISBN: 0367870886 ISBN-13(EAN): 9780367870881 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the origins of the Irish state in its first independent incarnation, the Irish Free State (1922-1937), exploring how contemporary public relations and propaganda techniques were used to construct an identity for a new state, which after enduring seven years of insurrection and civil war, became one of the most stable democraci
Автор: McCarthy David S. Название: Selling the CIA: Public Relations and the Culture of Secrecy ISBN: 0700626425 ISBN-13(EAN): 9780700626427 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4990.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Dubbed the ""Year of Intelligence"", 1975 was not a good year for the Central Intelligence Agency (CIA). Caught spying on American citizens, the agency was under investigation, indicted in shocking headlines, its future covert operations at risk. Like so many others caught up in public scandal, the CIA turned to public relations. This book tells what happened next.
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