Автор: Logan, Robert K. Название: Understanding new media ISBN: 1433131471 ISBN-13(EAN): 9781433131479 Издательство: Peter Lang Рейтинг: Цена: 7935.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «global village,» making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message.» These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan’s Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.
Автор: Maria Zaleska Название: Retorica della Linguistica: Scienza, Struttura, Scrittura ISBN: 3631662521 ISBN-13(EAN): 9783631662526 Издательство: Peter Lang Рейтинг: Цена: 16880.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: La ricerca sistematizza le modalita di presentazione del sapere specialistico in linguistica. Si esplorano le forme del saggio e dell’articolo nelle riviste linguistiche moderne. La metodologia applicata combina la retorica con l’analisi dei generi del discorso. Le categorie retoriche dei genera dicendi, nonche quelle dell’inventio, della dispositio e dell’elocutio permettono di individuare regolarita, funzionali a diversi tipi di ricerche linguistiche. L’esemplificazione illustra come i linguisti elaborano il sapere disciplinare, costruendo descrizioni, analisi, interpretazioni, spiegazioni e predizioni. Il modello proposto offre criteri sistematici di segmentazione dei testi in parti funzionali. Permette inoltre di individuare le forme ibride dei generi del discorso.
Описание: The author analyses computer chat as a form of communication. While some forms of computer-mediated communication (CMC) deviate only marginally from traditional writing, computer chat is popularly considered to be written conversation and the most «oral» form of written CMC. This book systematically explores the varying degrees of conversationality («orality») in CMC, focusing in particular on a corpus of computer chat (synchronous and supersynchronous CMC) compiled by the author. The author employs Douglas Biber’s multidimensional methodology and situates the chats relative to a range of spoken and written genres on his dimensions of linguistic variation. The study fills a gap both in CMC linguistics as regards a systematic variationist approach to computer chat genres and in variationist linguistics as regards a description of conversational writing.
Описание: Communication audit is a relatively new field of research, which has so far been investigated from a managerial point of view. Linguists have not yet researched it. This book summarises existing, mainly managerial, approaches to communication audits and brings to the forefront a linguistic perspective on them. It showcases that their essence is to capture and assess the actual communication behaviour of auditees. The proposed communication audit model, communication audit procedures, and linguistic form sheet can be applied and further developed by scientists interested in taking on research into communication and by practitioners who wish to conduct communication audits in practice.
Автор: Agnieszka Kampka, Katarzyna Molek-Kozakowska Название: Rhetoric, Knowledge and the Public Sphere ISBN: 3631666330 ISBN-13(EAN): 9783631666333 Издательство: Peter Lang Рейтинг: Цена: 11807.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Public deliberation depends on how skillful communicators are in establishing their version of what is known to be publicly acceptable. This volume provides rhetorical analyses of institutional websites, political speeches, scientific presentations, journalistic accounts or visual entertainment. It shows the significance of rhetorical construction of knowledge in the public sphere. It addresses the issues of citizenship and social participation, media agendas, surveillance and verbal or visual manipulation. It offers rhetorical critiques of current trends in specialist communication and of devices used when contested interests or ideologies are presented.
Автор: Malgorzata Fabiszak, Karolina Krawczak, Katarzyna Rokoszewska Название: Categorization in Discourse and Grammar ISBN: 3631664249 ISBN-13(EAN): 9783631664247 Издательство: Peter Lang Рейтинг: Цена: 13436.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection of papers addresses new trends in Cognitive Linguistics. Three parts of the book focus on Conceptual Metaphor Theory and Integration Network Analysis. Both the theoretical contributions and the empirical case studies stress the importance of contextual factors in the meaning making processes. They employ qualitative methods to analyze the use of metaphor in political discourse and in the conceptualization of emotions. The data sets include multimodal data, sign languages and co-speech gestures. The fourth part of the book contains two corpus-based studies. The fifth part concentrates on the grammatical categories of passive voice and aspect. One contribution discusses the problem of categorization in phonology.
Описание: Conversations with Your Audience: A Practical Guide for Preparing and Delivering Professional Presentations provides practical and accessible advice to college students and pre-professionals on how to present effectively in a work environment. This book is a collaborative effort of the Communication Department at Southern Connecticut State University and represents their time-tested method of teaching students to design and deliver professional presentations to clients.Unlike many standard texts on oral communication skills that focus on writing and memorization, Conversations with Your Audience advocates a more realistic, audience-centered approach. Based on the tenet that effective presenters make their presentations feel like conversations, the material focuses on audience engagement and strengthening communication skills rather than on reciting manuscript or memorized speeches.Specific topics include analyzing and adjusting to your audience, planning and delivering organized and memorable presentations, refining your vocal quality and nonverbal communication, handling question-and-answer sessions, demonstrating respect for clients, creating effective visual aids, and working and presenting in groups. Performance-based rather than theory-based, Conversations with Your Audience helps students navigate the various stages of planning and delivering presentations in an easy-to-read format.
Автор: James Zeigler Название: Red Scare Racism and Cold War Black Radicalism ISBN: 1496809718 ISBN-13(EAN): 9781496809711 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4389.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
During the early years of the Cold War, racial segregation in the American South became an embarrassing liability to the international reputation of the United States. For America to present itself as a model of democracy in contrast to the Soviet Union's totalitarianism, Jim Crow needed to end. While the discourse of anticommunism added the leverage of national security to the moral claims of the civil rights movement, the proliferation of Red Scare rhetoric also imposed limits on the socioeconomic changes necessary for real equality.
Describing the ways anticommunism impaired the struggle for civil rights, James Zeigler reconstructs how Red Scare rhetoric during the Cold War assisted the black freedom struggle's demands for equal rights but labeled "un-American" calls for reparations. To track the power of this volatile discourse, Zeigler investigates how radical black artists and intellectuals managed to answer anticommunism with critiques of Cold War culture. Stubbornly addressed to an American public schooled in Red Scare hyperbole, black radicalism insisted that antiracist politics require a leftist critique of capitalism.
Zeigler examines publicity campaigns against Dr. Martin Luther King Jr.'s alleged Communist Party loyalties and the import of the Cold War in his oratory. He documents a Central Intelligence Agency-sponsored anthology of ex-Communist testimonials. He takes on the protest essays of Richard Wright and C. L. R. James, as well as Frank Marshall Davis's leftist journalism. The uncanny return of Red Scare invective in reaction to President Obama's election further substantiates anticommunism's lasting rhetorical power as Zeigler discusses conspiracy theories that claim Davis groomed President Obama to become a secret Communist. Long after playing a role in the demise of Jim Crow, the Cold War Red Scare still contributes to the persistence of racism in America.
Описание: Providing a comparative study on celebrity advocacy – from the work of Bono, George Clooney, Madonna, Greg Mortenson, and Kim Kardashian West – this book provides scholars and readers with a better understanding of some of the short-term and long-term impacts of various forms of celebrity activism. Each chapter illustrates how the impoverished rhetoric of celebrities often privileges the voices of those in the Global North over the efforts of local NGOs who have been working for years at addressing the same humanitarian crises. Whether we are talking about the building of schools for young women in Afghanistan or the satellite surveillance of potential genocidal acts carried out in the Sudan, various forms of celebrity advocacy resonate with scholars and members of the public who want to be seen «doing something.» The author argues that more often than not, celebrity advocacy enhances a celebrity's reputation – but hinders the efforts of those who ask us to pay attention to the historical, structural, and material causes of these humanitarian crises.
Автор: Klaus Zilles, Joan Cuenca Название: Media Business Models: Breaking the Traditional Value Chain ISBN: 143313179X ISBN-13(EAN): 9781433131790 Издательство: Peter Lang Рейтинг: Цена: 24238.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model – a model based on the numbers of readers, viewers, and users which the mass media can «sell» in exchange for advertising revenue. These formerly stable models of the media value chain are now in perpetual flux, requiring adaptation to the rapid changes in technology and the volatility of user preferences. Can media companies cope with these new circumstances and at the same time fulfill their traditional roles? This volume addresses this question, and others, to explore scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms. Contributors point to a way out of the general bewilderment, providing answers to frequently asked questions, and ideas for new guidelines and solutions.
Автор: Stephen Cushion, Richard Sambrook Название: The Future of 24-Hour News: New Directions, New Challenges ISBN: 1433130475 ISBN-13(EAN): 9781433130472 Издательство: Peter Lang Рейтинг: Цена: 25866.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Over the last 30 years 24-hour television news channels have reshaped the practice and culture of journalism. But the arrival of new content and social media platforms over recent years has challenged their power and authority, with fast-changing technologies accelerating the speed of news delivery and reshaping audience behaviour. Following on from The Rise of 24-Hour News Television: Global Perspectives (Cushion and Lewis, 2010), this volume explores new challenges and pressures facing television news channels, and considers the future of 24-hour news. Featuring a wide range of industry and academic perspectives, including the heads of some of the major international news channels (BBC Global News, Al Jazeera and Sky News, among others) as well as leading academics from around the world, contributors reflect on how well rolling television news is reinventing itself for digital platforms and the rapidly changing expectations of audiences. Overall, the 24 chapters in this volume deliver fresh insights into how 24-hour news channels have redefined rolling news journalism – or potentially could do – in order to remain relevant and effective in supplying continuous news for 21st-century audiences.
Автор: Hana S. Noor Al-Deen Название: Social Media in the Classroom ISBN: 1433129051 ISBN-13(EAN): 9781433129056 Издательство: Peter Lang Рейтинг: Цена: 25866.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.
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