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Unlocked: Getting Inside the Consumerв ~s Head with Behavioral Economics, Palmer Melina


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Автор: Palmer Melina
Название:  Unlocked: Getting Inside the Consumerв ~s Head with Behavioral Economics
ISBN: 9781642505627
Издательство: Mango
Классификация:
ISBN-10: 1642505625
Обложка/Формат: Paperback
Страницы: 224
Вес: 0.52 кг.
Дата издания: 11.05.2021
Язык: English
Размер: 226 x 152 x 23
Рейтинг:
Поставляется из: США
Описание: Use the Science of Behavioral Economics to Understand Why People Buy

The most important business book to come out in years. -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today

2021 International Book Awards finalist in Business: Small Business & Entrepreneurship and Marketing & Advertising
#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service

What Your Customer Wants (And Cant Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy--and how to use that knowledge to improve pricing, increase sales, create better brain-friendly brand messaging, and be a more effective leader.

Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.

Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:

  • Real-world examples that bring a concept to life and make it stick
  • Ideas to help you with problem solving for your business
  • Ways to hack your brain into coming up with innovative programs, products, and initiatives

If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, youll love What Your Customer Wants (And Cant Tell You).




52 Weeks At Catbird Cottage

Автор: Hammer, Melina
Название: 52 Weeks At Catbird Cottage
ISBN: 1984859706 ISBN-13(EAN): 9781984859709
Издательство: Random House (USA)
Рейтинг:
Цена: 2989.00 р.
Наличие на складе: Нет в наличии.

Описание: 100 recipes for seasonal, locally sourced, and foraged dishes from the owner of the idyllic Catbird Cottage B&B in upstate New York.

"Melina's seasonal, ingredient-driven recipes are flavor-packed and beautiful. Her love for the bounty of the natural world is infectious."--Heidi Swanson, author of Super Natural Simple

ONE OF FOOD52'S MOST ANTICIPATED COOKBOOKS OF 2022

At the foot of the Shawangunk Mountain Ridge lies the hamlet of Accord, New York, dotted with orchards and farms, population 562. There, Melina Hammer welcomes guests from near and far to stay and eat at Catbird Cottage, a B&B run out of her charming home. Her eclectic table is set with meals that showcase stories and ingredients from her own garden, New York's wild landscape, and her travels around the globe.

In her debut cookbook, Melina shares the beloved recipes from this special place, all presented seasonally just like the meals at Catbird Cottage. These recipes are organized by season, since the seasons dictate what's on the Catbird Cottage table. Whether it's Wild Salmon Gravlax, Scallop-Shiso Ceviche, Buttery Scrambled Eggs and Chanterelles, Sour Cherry Pie, or a fall-apart persimmon served with triple-cream cheese and freshly baked sourdough bread, Melina's food is deeply satisfying and sustaining--and emphasizes cooking and living in a more connected and joyful way.

Melina also shares her foraging and preserving know-how, allowing readers to stock their pantries, cupboards, and freezers. But these recipes don't require you be a fully-fledged homesteader, expert forager, or connoisseur of global flavor. The book takes the foundations of these sustainable practices and integrates them into an accessible kitchen vernacular of complete nourishment. The food of Catbird Cottage is community on a plate--grown, harvested, persevered, and presented with love--and shared with cherished companions.

Jellicoe Road

Автор: Marchetta Melina
Название: Jellicoe Road
ISBN: 0061431850 ISBN-13(EAN): 9780061431852
Издательство: HarperCollins USA
Цена: 1347.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Winner of the 2009 Michael L. Printz Award!

Becoming Vegan: Comprehensive Edition: The Complete Reference on Plant-Based Nutrition

Автор: Davis Brenda, Melina Vesanto
Название: Becoming Vegan: Comprehensive Edition: The Complete Reference on Plant-Based Nutrition
ISBN: 1570672970 ISBN-13(EAN): 9781570672972
Издательство: Неизвестно
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Цена: 4277.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Aptly named `Television`s First Lady` by Walter Ames of the Los Angeles Times, actress Beverly Garland (1926-2008) is also regarded as a Western and science-fiction film icon. In addition to more than 700 TV appearances, she made more than 55 feature and made-for-television films. This comprehensive biography includes a foreword and afterword by her colleagues Joseph Campanella and Peggy Webber.

Angel of Mercy

Автор: Druga Melina
Название: Angel of Mercy
ISBN: 1093618396 ISBN-13(EAN): 9781093618396
Издательство: Неизвестно
Цена: 2930.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: She had her entire life planned until the Great War began and everything changed.April 1914. Barrie, Ontario. Hettie Steward is feisty, educated, ambitious and stubborn. Her fianc , Geoffrey Bartlette, the love of her life since childhood, has been a patient man. He waited while she attended nursing school and worked a year, but now it is time to wed. While Hettie is thrilled to be starting her life with Geoffrey, she laments that marriage means sacrificing her beloved nursing career, and domestic life brings her nothing but drudgery and boredom.When the Great War begins a few months into their marriage, Geoffrey enlists and persuades Hettie to join the Canadian Army Nursing Service and follow him overseas. After all, everyone says the war will be short, and it will be their opportunity to have a proper honeymoon. Returning to work is exactly what Hettie was craving, and she eager accepts.The war, however, does not end quickly. Soon tragedy strikes, proving true the old adage "be careful what you wish for, you just might get it." Geoffrey is killed at the Second Battle of Ypres, and Hettie is faced with a choice. Return home or stay in Europe and continue nursing? Moreover, will she discover the person she is meant to be now that her life has been steered onto a new path?Angel of Mercy is the first in a trilogy following Hettie and her family as they navigate the challenges and heartbreak World War 1 brings. Each novel is a standalone story. Also available: Those Left Behind, the home front story. Adjustment Year, the homecoming story, coming in April 2021.Praise for Angel of Mercy: "In Angel Of Mercy, we step off the battlefield to the place that those injured men go to either be healed or to die. We see the horrors of war through the eyes of the young nurses who also thought that their stay would be short with a chance for adventure or to meet the loves of their lives. It's a side of war that we often fail to see or look into. I think it's definitely a book that history and romance fiction lovers will enjoy." - Tiffany Ferrell for Readers' Favorite"Melina creates a very fast moving plot which keeps us riveted throughout the book. I enjoyed the tight pace of Melina's book, the conversations of the people in the book and the picturesque descriptions of those bygone times and places." - Orla Connors for Zavesti


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