Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Автор: Berkowitz Gila Название: The Ugly Sister: A Novel of the Holocaust ISBN: 0615984800 ISBN-13(EAN): 9780615984803 Издательство: Неизвестно Цена: 2585.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With five gorgeous older sisters, what's an "ugly sister" to do? Pursue and win the handsomest man in town But joy is short-lived as the Nazi death machine roars down to destroy everything they value and everyone they love. The sisters turn to politics, prayer and deception, tradition and dependency, even taking up arms. A beautiful sister poses as a German and she becomes the true UGLY SISTER . The youngest sister shows her inner beauty and strength, and, will not let anything-neither the monstrous butchers nor a raging God-keep her from her beloved. THE UGLY SISTER is a novel of the Holocaust that is different from any you have read before. The heroes and villains of this story are women just as they were in real life. Based on real people and events, it comes alive today, because we live in a world where anti-Semitism is again on the rise, and where women are still so far from realizing their human potential. In the tradition of The Book Thief and Sarah's Key, THE UGLY SISTER is best-selling author Gila Berkowitz's epic novel of family. It is about the love and faith that can bind a family tightly, and the envy and betrayal that can rip it apart.
Автор: Berkowitz Dana Название: Botox Nation: Changing the Face of America ISBN: 1479847941 ISBN-13(EAN): 9781479847945 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12289.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
One of NPR's Best Books of 2017
The first in-depth social investigation into the development and rising popularity of Botox
The American Society for Aesthetic Plastic Surgery estimates there are about two-and-a-half million Botox procedures performed annually, and that number continues to increase. The procedure is used as a preventive measure against aging and a means by which bodies, particularly women’s, can be transformed and “improved” through the appearance of youth. But why is Botox so popular, and why is aging such a terrifying concept?
Botox Nation draws from engaging, in-depth interviews with Botox users and providers as well as Dana Berkowitz’s own experiences receiving the injections. The interviews reveal the personal motivations for using Botox and help unpack how anti-aging practices are conceived by, and resonate with, everyday people. Berkowitz is particularly interested in how Botox is now being targeted to younger women; since Botox is a procedure that must be continually administered to work, the strategic choice to market to younger women, Berkowitz argues, aims to create lifetime consumers.
Berkowitz also analyzes magazine articles, advertisements, and even medical documents to consider how narratives of aging are depicted. She employs a critical feminist lens to consider the construction of feminine bodies and selves, and explores the impact of cosmetic medical interventions aimed at maintaining the desired appearance of youth, the culture of preventative medicine, the application of medical procedures to seemingly healthy bodies, and the growth and technological advancement to the anti-aging industry. A captivating and critical story, Botox Nation examines how norms about bodies, gender, and aging are constructed and reproduced on both cultural and individual levels.
Автор: Berkowitz Dana Название: Botox Nation: Changing the Face of America ISBN: 1479825263 ISBN-13(EAN): 9781479825264 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4514.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
One of NPR's Best Books of 2017
The first in-depth social investigation into the development and rising popularity of Botox
The American Society for Aesthetic Plastic Surgery estimates there are about two-and-a-half million Botox procedures performed annually, and that number continues to increase. The procedure is used as a preventive measure against aging and a means by which bodies, particularly women’s, can be transformed and “improved” through the appearance of youth. But why is Botox so popular, and why is aging such a terrifying concept?
Botox Nation draws from engaging, in-depth interviews with Botox users and providers as well as Dana Berkowitz’s own experiences receiving the injections. The interviews reveal the personal motivations for using Botox and help unpack how anti-aging practices are conceived by, and resonate with, everyday people. Berkowitz is particularly interested in how Botox is now being targeted to younger women; since Botox is a procedure that must be continually administered to work, the strategic choice to market to younger women, Berkowitz argues, aims to create lifetime consumers.
Berkowitz also analyzes magazine articles, advertisements, and even medical documents to consider how narratives of aging are depicted. She employs a critical feminist lens to consider the construction of feminine bodies and selves, and explores the impact of cosmetic medical interventions aimed at maintaining the desired appearance of youth, the culture of preventative medicine, the application of medical procedures to seemingly healthy bodies, and the growth and technological advancement to the anti-aging industry. A captivating and critical story, Botox Nation examines how norms about bodies, gender, and aging are constructed and reproduced on both cultural and individual levels.
Автор: Premo-Berkowitz Ruth Название: The Barber`s Daughter and the Little Window: Book One ISBN: 1977201067 ISBN-13(EAN): 9781977201065 Издательство: Неизвестно Рейтинг: Цена: 2494.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ruthie loves life on the farm with her parents-she adores the animals, the garden, and the freedom of country living. But one day, Ruthie finds out that her family is moving to a small apartment above a butcher shop in the city of Rome, New York. She doesn't understand why, but even worse is the fact that her dad, Charlie the Barber, won't be living with them anymore. Even though his new barber shop is right across the street, he's living with his new family across town. Lonely and confused, Ruthie doesn't know how to adjust to this change...until she unexpectedly meets a new friend. Rachel isn't just any friend, though-she's a fairy, and she's ready to introduce Ruthie to worlds she's never dreamed of. Together, they experience their first adventure: a journey to the Magical Musical Kingdom of King Charles. Based on a true story, this is the first book in a series sure to become a family favorite.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
