Описание: Secrets of the trade from the master of retail selling and sales training No Thanks, I`m Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps.
Автор: Molenaar, Cor Название: Shopping 3.0 ISBN: 1409417646 ISBN-13(EAN): 9781409417644 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why the luxury market`s fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury.
Автор: Eskyt Название: Disability and Shopping ISBN: 1138105775 ISBN-13(EAN): 9781138105775 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides an examination of the diverse experiences and perspectives of disabled customers, industry and civil society, and how global, regional and national policy instruments should be shaped to increase customer rights and participation.
Описание: The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism.Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.
Название: The Routledge Companion to Strategic Marketing ISBN: 1138489085 ISBN-13(EAN): 9781138489080 Издательство: Taylor&Francis Рейтинг: Цена: 35983.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
Автор: Atanu Adhikari Название: Strategic Marketing Issues in Emerging Markets ISBN: 9811065047 ISBN-13(EAN): 9789811065040 Издательство: Springer Рейтинг: Цена: 6097.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context.
In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets' dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience.
"This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association
"This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 34 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA
Автор: Oppenheim, Michael R. Название: Marketing Information ISBN: 0789021129 ISBN-13(EAN): 9780789021120 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Нет в наличии.
Автор: Dainton Marianne, Lannutti Pamela J. Название: Strategic Communication Research Methods ISBN: 1516543505 ISBN-13(EAN): 9781516543502 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12785.00 р. Наличие на складе: Поставка под заказ.
Описание:
Strategic Communication Research Methods highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge.
Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach.
Straightforward, accessible, and highly practical, Strategic Communication Research Methods helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.
Marianne Dainton (Ph.D., The Ohio State University) is a professor of communication at La Salle University. Dr. Dainton is the author/coauthor of Communication and Relational Maintenance, Applying Communication Theory for Professional Life, and Maintaining Black Marriage. She sits on the editorial board of numerous communication and family studies journals.
Pamela J. Lannutti (Ph.D., University of Georgia) is a professor and the director of the Center for Human Sexuality Studies at Widener University. Dr. Lannutti is the author of the award-winning Experiencing Same-Sex Marriage: Individuals, Couples, and Social Networks and past editor of Communication Quarterly. Her research has appeared in top communication and interdisciplinary journals.
Автор: Bowe Eric Название: Primal Shopper ISBN: 1772441716 ISBN-13(EAN): 9781772441710 Издательство: Неизвестно Рейтинг: Цена: 4131.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Why do shoppers act the way they do?
The answer to this question, argues author Eric Bowe, is the "Holy Grail" of marketing. Drawing on decades of experience in a variety of industries and settings, the author sets out a provocative new theory he calls the "Primal Shopper."
The key to understanding why shoppers buy what they buy--and what they'll buy in the future--lies not in the "what" of past behavior but in the "why" of their innate thoughts and behaviors. As Bowe puts it: "The window into the shopper soul is through their behaviors. In reading these behavioral tea leaves you will find something startling: nature has encoded us with shopper instincts governing how we shop, instincts I call shopper DNA. This DNA is predictable and consistent from shopper to shopper and lies within you."
The author first identifies and explains the nature of the basic strands of "shopper DNA" that lie within us, before turning to the deeper motivational layers that translate innate preferences into real-world actions. In an ideal environment, shoppers default to their built-in DNA; but, of course, not all shopping decisions are made in that perfect world. By understanding these deeper motivations, marketers can predict what will happen when shopper preferences collide with real-world imperatives. And by isolating key decision in a shopper's journey and examining them in the light of motivational principles, marketers can better predict where the shopper's journey will lead next--and be there waiting, with the right product at the right time.
In the book's final section, Bowe applies these learnings to such topics as the effect of advertising on shopper DNA and the difficult process of embedding an understanding of shopper behavior in a marketing organization's own DNA. The result is a book that will leave you looking at shoppers and their behavior in an exciting and productive new way.
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