Entrepreneurial Marketing and International New Ventures,
Автор: Simon Parker Название: The Life Cycle of Entrepreneurial Ventures ISBN: 1441940723 ISBN-13(EAN): 9781441940728 Издательство: Springer Рейтинг: Цена: 47446.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses topical issues in entrepreneurship organized around the various stages of venture creation, development and performance. It will help researchers and practitioners who want to pinpoint the key points emerging from the latest academic thinking.
Автор: Gunnar Wiedenfels Название: Trust of Potential Buyers in New Entrepreneurial Ventures ISBN: 3834916730 ISBN-13(EAN): 9783834916730 Издательство: Springer Рейтинг: Цена: 10366.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The concept of customer loyalty has come to play an important role in established businesses. It is a well-known fact that a higher level of customer loyalty leads to greater company success. As a result, instruments of Relationship Marketing and the role played by trust and the creation of trust are becoming increasingly important. This is also the case with young enterprises: Brinkmann, for example, has ascertained that customer loyalty can contribute to success even in the early stages of company development. However, the role played by trust in this process until now appears to have been insufficiently researched. There is agreement on principle that trust is also important for New Entrepreneurial Ventures. There is, however, a lack of clarity with regard to a suitable concept of trust so that Welter und Smallbone (2006) declare a need for greater conceptual clarity with respect to the various forms of trust and the interrelationships between them . A series of studies is in fact already available in which theoretical models of trust are discussed; however, the scientific discussion has hitherto particularly lacked a broad empirical validation of the models considered. It would therefore be interesting to recognise which individual factors empirically influence a trust or trust development model in order to derive specific information for the companies involved in different industries or business phases. This is exactly where this dissertation by Gunnar Wiedenfels starts off."
Описание: Strategic alliances are increasingly common, as many organizations look towards various partnering arrangements. This second edition of Strategies of Cooperation extends the first edition's clear and comprehensive survey of strategic alliances. Presenting different disciplinary perspectives (economics, strategy, organization theory) and numerous examples from the corporate world.The text has been thoroughly revised and updated, taking account of new theoretical models, and its coverage of case studies has been extended. It will be ideal for business students and managers alike wishing to understand the challenges of managing alliances.
Описание: Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Put another way, applying what you are about to learn can help make your business grow very quickly for low or even zero-cost and real-life case studies (including the author's own experience of going from zero to 4 million customers in 30 days) will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time.
Автор: Fox Katrina Название: Vegan Ventures: Start and Grow an Ethical Business ISBN: 0987510908 ISBN-13(EAN): 9780987510907 Издательство: Неизвестно Рейтинг: Цена: 2344.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Do you dream of starting a vegan business?
Have you been running a vegan business and are looking for ways to grow it?
This book is the ultimate guide on how to start and grow a business run on vegan principles. Written by award-winning journalist Katrina Fox, it features insights and advice from over 60 vegan business owners, entrepreneurs, marketing, PR and business growth professionals in the US, Canada, Australia and UK.
Vegan Ventures provides you with a peek inside the operations of those who have been there, done it and are still doing it. Among the numerous nuggets of wisdom, you'll learn:
How to figure out the purpose of your business and why it's so important
How your mindset can sabotage your business success and what to do to ensure that doesn't happen
How to get regular, positive media coverage for your products or services, no matter what your PR budget is
Common branding mistakes and how to avoid them
Social media 'Do's' and 'Don'ts'
How much you should use the word 'vegan' in your branding or marketing
Learn how to maximize your chances of success and avoid the pitfalls others have experienced in this practical and inspirational 'how to guide for aspiring and existing vegan business owners and entrepreneurs.
Автор: B Aharonson, U Stettner, T Amb Название: Exploration and Exploitation in Early Stage Ventures and SMEs ISBN: 1783506555 ISBN-13(EAN): 9781783506552 Издательство: Emerald Рейтинг: Цена: 24595.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume of Technology, Innovation, Entrepreneurship and Competitive Strategy is devoted to research aimed at understanding the implications of Exploration and Exploitation activities in early-stage ventures and small-and-medium enterprises (SMEs).
Автор: Gibson Scott Название: Entrepreneurship: Launching and Managing New Ventures ISBN: 1632407876 ISBN-13(EAN): 9781632407870 Издательство: Неизвестно Рейтинг: Цена: 24614.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: J. Walmsley Название: Handbook of International Joint Ventures ISBN: 0860103692 ISBN-13(EAN): 9780860103691 Издательство: Springer Рейтинг: Цена: 18904.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Hybrid ventures ISBN: 1787430782 ISBN-13(EAN): 9781787430785 Издательство: Emerald Рейтинг: Цена: 15447.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contains an Open Access chapter. Various perspectives on hybrid ventures are explored in this volume, incl. the costs to all when some entrepreneurs do not pursue hybrid approaches, whether hybrid ventures are, or should be, the new norm, and whether the social, environmental, and economic value are distinct and should be separated from each other.
Автор: Ott Название: International Joint Ventures ISBN: 0333968964 ISBN-13(EAN): 9780333968963 Издательство: Springer Рейтинг: Цена: 14635.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: International Joint Ventures (IJVs) combine the resources of local and foreign firms to create independent business entities, however, their failure rate is high. This analysis of the IJV life cycle considers the problems of multi-person decision-making. A typology of strategic and functional configurations, and solution concepts, are developed.
Описание: This book brings together the research fields of start-up ecosystems and diaspora entrepreneurship. The author interprets the results of semi-structured interviews with four diaspora entrepreneurs and four experts in Berlin, as well as observations from field studies and the analysis of secondary sources. The findings prove impacts of diaspora ventures on the dynamics of the Berlin start-up ecosystem and are applied to a modified version of the ANDE toolkit. Identified domains of the start-up ecosystem Berlin are demonstrated. Berlin is among the top locations of start-up activities world-wide and currently the most dynamic ecosystem globally.
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