Jeffrey Gitomer`s Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money, Gitomer Jeffrey

You would think with all the answers contained in this book, that anyone who reads it would automatically become a better salesperson. You would be thinking wrong.

To become a better salesperson, the first thing you have to do is read it. The second thing to do with this book is read it again. The third thing to do with this book is try one answer every day. If it does not work exactly right the first time, or the outcome was not what you expected, try it again and tweak it a little bit. The fourth thing you have to do is practice the answer until you feel that it is working. The fifth thing you have to do is become the master of it.

• Blend each answer to your selling situation and do it in a way that fits your style, and your personality.