Entrepreneurship Theory and Practice, Francis J. Greene
Автор: Paul Burns Название: Corporate Entrepreneurship and Innovation ISBN: 1352008793 ISBN-13(EAN): 9781352008791 Издательство: Bloomsbury Academic Рейтинг: Цена: 11176.00 р. Наличие на складе: Поставка под заказ.
Описание:
Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value.
It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture. This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition: - Fully revised and updated content throughout with new four-part structure - Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe - A greater focus on innovation, including a new chapter on this topic at the start of the book - New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk' - New on-page glossary with key terms highlighted in the text and defined in the margins - New Activities and Group Discussion topics at the end of each chapter
Описание: The Practice of Statistics is the most trusted program for AP (R) Statistics because it provides teachers and students with everything they need to be successful in the statistics course and on the AP (R) Exam.
Автор: David Moore, George McCabe, Bruce Craig, Layth Alwan Название: The Practice of Statistics for Business and Economics ISBN: 1319324819 ISBN-13(EAN): 9781319324810 Издательство: Macmillan Learning Рейтинг: Цена: 15244.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Practice of Statistics for Business and Economics uses an accessible approach that applies to the world of business and economics.
Автор: Barry Maude Название: International Business Negotiation: Principles and Practice ISBN: 1352010046 ISBN-13(EAN): 9781352010046 Издательство: Springer Рейтинг: Цена: 6341.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Expertly blending theory and practice, this accessible and up-to-date textbook offers a clear and comprehensive introduction to international business negotiation. The book draws on the practical experiences of managers, consultants and entrepreneurs who have successfully conducted business negotiations around the world, offering practical and realistic guidelines for improving negotiation practice in a wide range of international and cross-cultural contexts. It covers the key negotiation theories, concepts, strategies and practices needed to succeed in contemporary business negotiations. Thoroughly updated throughout, this edition contains new content on ethical, cross-border M&A, and international joint ventures negotiations.
With engaging pedagogy and rigorous coverage of key theories and research findings, this textbook is an essential companion for modules in negotiation and international negotiation at undergraduate, postgraduate and MBA modules. It is also suitable for managers and practitioners who are interested in, or participate in, international negotiation.
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