Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Автор: Gerlinde Mautner, Franz Rainer Название: Handbook of Business Communication: Linguistic Approaches ISBN: 1614516839 ISBN-13(EAN): 9781614516835 Издательство: Walter de Gruyter Рейтинг: Цена: 37182.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).
Название: New approaches to the study of linguistic variability ISBN: 3631615043 ISBN-13(EAN): 9783631615041 Издательство: Peter Lang Рейтинг: Цена: 10415.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fourth volume in the series Language Competence and Language Awareness in Europe features contributions from various philologies in the young but rapidly growing research area of linguistic variability. It focuses on sociolinguistic studies of language use as social practice and variability of authentic language use.
Описание: By integrating ideas of Peirce, Buhler, Bakhtin, Piaget and Jakobson, in this book the author defines three linguistic supertypes each operating with either the situation in reality, the speaker`s experience of it or his condensed information to the hearer.
Автор: Derina R. Holtzhausen Название: The Routledge Handbook of Strategic Communication ISBN: 0415530016 ISBN-13(EAN): 9780415530019 Издательство: Taylor&Francis Рейтинг: Цена: 37514.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Описание: The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields.
Автор: Brauner/Boos/Kolbe Название: The Cambridge handbook of group interaction analysis / ISBN: 1107113334 ISBN-13(EAN): 9781107113336 Издательство: Cambridge Academ Рейтинг: Цена: 28987.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is an essential reference for studying communication in teams and groups. Combining the expertise of 76 leading scholars and practitioners, and applicable across different fields, including psychology, management studies, and education, this Handbook presents the complete methodology for coding and analyzing verbal and nonverbal interaction.
Автор: Littlemore Название: Metonymy ISBN: 110704362X ISBN-13(EAN): 9781107043626 Издательство: Cambridge Academ Рейтинг: Цена: 16474.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: `Metonymy` is a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. This book explores metonymy in language, gesture, sign language, art, music, film and advertising, and discusses the challenges that it presents in cross-cultural communication.
Название: Media convergence - approaches and experiences ISBN: 3631639783 ISBN-13(EAN): 9783631639788 Издательство: Peter Lang Рейтинг: Цена: 9118.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The aim of this conference proceeding was an attempt to answer the question what the phenomenon of convergence really is with regard to media, and how the permeation of media phenomena influences contemporary culture. The debate included thematic blocks on literature and art, film, education, theater communication, and media communication.
Название: Current approaches in social sciences ISBN: 363166608X ISBN-13(EAN): 9783631666081 Издательство: Peter Lang Рейтинг: Цена: 19751.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Current Approaches in Social Sciences is a collection of research papers on a wide range of social issues written by researchers from several different institutions. The book will appeal to educators, researchers, social students and teachers of all subjects and of all levels, who wish to develop personally and professionally. It will also be useful to all those who interact, one way or another, with both students and teachers in a social context.
Название: Contextual approaches in communication ISBN: 3631666098 ISBN-13(EAN): 9783631666098 Издательство: Peter Lang Рейтинг: Цена: 19144.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contexual Approaches in Communication is a collection of papers by researchers from several different institutions on a wide range of communication issues: social responsibility, social media, cyberbullying, interpersonal communication, gender issues and the impact of Facebook, advertising, television and mobese cameras. The book addresses educators, researchers, social students and teachers and it will also be useful to all those who interact, one way or another, with both students and teachers in a communication context.
Описание: This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.
The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.
Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.
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