Big Ideas in Public Relations Research and Practice, Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti

Название: Practitioner`s Guide to Public Relations Research, Measureme
ISBN: 1606491016 ISBN-13(EAN): 9781606491010
Издательство: McGraw-Hill
Рейтинг:
Цена: 3252.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.

Название: Research methods and techniques in public relations and advertising
ISBN: 3631718764 ISBN-13(EAN): 9783631718766
Издательство: Peter Lang
Рейтинг:
Цена: 9971.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

Автор: Martin Dick, Wright Donald K.
Название: Public Relations Ethics: How to Practice PR Without Losing Your Soul
ISBN: 163157146X ISBN-13(EAN): 9781631571466
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 2758.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations.This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation.