Автор: Men, Linjuan Rita (university Of Florida, U.s.a.) Название: Strategic communication for startups and entrepreneurs in china ISBN: 0367222841 ISBN-13(EAN): 9780367222840 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
Описание: Anyone thinking of starting their own creative business will find this book an invaluable resource. Doug Richard takes the reader through ten clear steps of shaping and then launching their business, with real-life examples of a huge range of creative start-ups to bring the information to life.
Название: Harvard Business Review Entrepreneur`s Handbook ISBN: 1633693686 ISBN-13(EAN): 9781633693685 Издательство: Неизвестно Рейтинг: Цена: 4249.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The one book every entrepreneur needs to launch and grow a business.
Автор: Vuhuong, Jen Название: Leadership development journey ISBN: 1948198622 ISBN-13(EAN): 9781948198622 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2758.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This study reflects leadership development is a multilevel multi-context self-learning longitudinal journey embedded in a social learning environment with nine influential factors: parents, teamwork sport activities, teachers, role models, mentors/coaches, community-based networks (social factors); self-learning, experimentation, self-reflection (self factors). These findings of the book are based on a longitudinal qualitative study of interviewing 100 SME’s business owners and leaders attending a British leadership development framework and an international communication and leadership programme.
Автор: Inman, Katherine Название: Women`s resources in business start-up ISBN: 1138280186 ISBN-13(EAN): 9781138280182 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Women-owned businesses are the fastest growing segment of new business start-ups, and black women’s businesses are a larger share of black-owned businesses than white women’s businesses are of all white firms. Most studies compare men’s and women’s businesses, but few examine differences among women. This book, first published in 2000, makes a significant contribution not only to the literature on entrepreneurial business, but also to the experiences of African American women.
Описание: Presents the entrepreneurship techniques you need to build sustainable growth in today`s overcrowded marketplace. Equal parts instruction and inspiration, this book provides the tools you need to build a successful company by discarding old habits, thinking in a new way, and focusing your efforts on what`s important.
Описание: Available for the First Time: The Complete Social Entrepreneur's PlaybookCovers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments. Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. Includes access to downloadable planning documents, including user-friendly spreadsheets
Описание: "One Hour Marketing" helps small business owners find their target market, get more clients and build a stronger business by making marketing simple to understand, easy to plan and fast to execute.
Описание: Develop the Scaramucci mindset that drives entrepreneurial success Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment.
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