Concepts of Quality Connected to Social Media and Emotions, Denisa Elena Vlad

Автор: Hartley J et al
Название: Key Concepts in Creative Industries
ISBN: 1446202887 ISBN-13(EAN): 9781446202883
Издательство: Sage Publications
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Цена: 22018.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This is a one-stop introductory text for students wanting to understand the creative industries, what they are, what they do and how they affect our society.

Автор: Bob Franklin, Lily Canter
Название: Digital Journalism Studies: The Key Concepts
ISBN: 1138223050 ISBN-13(EAN): 9781138223059
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: Digital Journalism Studies: The Key Concepts provides an authoritative, research-based "first stop-must read" guide to the study of digital journalism.

Автор: Bob Franklin, Lily Canter
Название: Digital Journalism Studies: The Key Concepts
ISBN: 1138223069 ISBN-13(EAN): 9781138223066
Издательство: Taylor&Francis
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Цена: 5970.00 р.
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Описание: Digital Journalism Studies: The Key Concepts provides an authoritative, research-based "first stop-must read" guide to the study of digital journalism.

Автор: Anderson Peter J., Williams Michael, Ogola George
Название: The Future of Quality News Journalism: A Cross-Continental Analysis
ISBN: 1138653861 ISBN-13(EAN): 9781138653863
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: In the face of the continuously changing challenges of the digital age, it is difficult for quality news journalism to survive on any significant scale if a means for adequately funding it is not available. This new study, a follow-up to 2007’s The Future of Journalism in the Advanced Democracies, includes a comparative analysis of possible alternative business models that may save the future of the quality news business across the developed, intermediate, and developing worlds. Its detailed evaluation encompasses also the different ways in which wider key issues are affecting the prospects for quality news as a core ingredient of effectively working democracies. It focuses on the United States, the United Kingdom, South Africa, India, Kenya, and selected parts of the Arab World, providing a comprehensive cross-cultural survey of different approaches to addressing these various issues. To keep the study firmly rooted in the "real world" the contributors include distinguished practitioners as well as experienced academics.

Название: The Connected Customer
ISBN: 1138997765 ISBN-13(EAN): 9781138997769
Издательство: Taylor&Francis
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Цена: 8114.00 р.
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Описание: In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers.  This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.