Описание: This introduction to fashion is aimed at students of fashion design across the world. By following the design process, from historical and commercial industry context to final collection presentation, the book provides a clear guide for students as they discover what designing for fashion entails. Along the way they will explore a wide variety of hands-on, creative methodologies of design ideation, development and presentation. Supported by inspirational visual content - fashion photography, fashion illustration, sketchbook artwork, technical drawings and infographics - and case studies, the book offers a unique overview of the fashion industry.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Dev Nathan, Meenu Tewari, Sandip Sarkar Название: Development with Global Value Chains: Upgrading and Innovation in Asia ISBN: 1108733840 ISBN-13(EAN): 9781108733847 Издательство: Cambridge Academ Рейтинг: Цена: 5702.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Can firms and economies utilize global value chains (GVC) for development? How can they move from low-income to middle-income and even high-income status? This book addresses these questions through a series of case studies examining upgradation and innovation by firms operating in GVCs in Asia.
Автор: Virginia Grose Название: Basics Fashion Management 01: Concept to Customer ISBN: 2940411840 ISBN-13(EAN): 9782940411849 Издательство: Bloomsbury Academic Рейтинг: Цена: 4616.00 р. Наличие на складе: Поставка под заказ.
Описание: Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends.
The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that 'trends are dead' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.
Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends.
The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that 'trends are dead' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy.
Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.
Описание: This book provides insight into the potential for the market to protect and improve labour standards and working conditions in global apparel supply chains. It examines the possibilities and limitations of market approaches to securing social compliance in global manufacturing industries. It does so by tracing the historic origins of social labelling both in trade union and consumer constituencies, considering industry and consumer perspectives on the benefits and drawbacks of social labelling, comparing efforts to develop and implement labelling initiatives in various countries, and locating social labelling within contemporary debates and controversies about the implications of globalization for workers worldwide. Scholars and students of globalisation, development, corporate social responsibility, human geography, labour and industrial relations, business ethics, consumer behaviour and fashion will find its contents of relevance. CSR practitioners in the clothing and other industries will also find this useful in developing policy with respect to supply chain assurance.
Описание: The Knowledge Enterprise is a unique volume about leading business model innovation.
Автор: Carolina Machado,J. Paulo Davim Название: Innovation Management: In Research and Industry ISBN: 3110358727 ISBN-13(EAN): 9783110358728 Издательство: Walter de Gruyter Цена: 18586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As a consequence of social, technological, political and economic changes, the field of organizations management and engineering becomes highly complex, calling for more effective strategies. In this book, the authors discuss innovative technological resources and their implications on organizational policies, strategies, and flexibility, as well as on sustainable management.
Описание: Fashion and Textile Design with Photoshop and Illustrator is a step-by-step guide to two essential tools for textile and fashion designers. Adobe Photoshop ® and Illustrator ® have eclipsed many specialist textile and fashion systems due to their intuitive design, versatile function, and constant evolution. Designer and educator Robert Hume guides you from novice to expert through eighteen carefully crafted projects. You’ll start by mastering layers and custom brushes, and learning about stripes and weaves, before moving on to repeats and colorways, and simple geometry, and finally learning key layout and presentation techniques in both programs. There’s also advice on sharing, communication and output, and help with diagnosing and correcting common problems. Files for many of the projects are available from www.bloomsbury.com/hume-textile-design. In addition, seven case studies showcase the work and creative thinking of innovative professional designers. These designers reflect on the appeal of Illustrator and Photoshop and offer insight and inspiration to help you develop your own fun and inventive designs.
Автор: Kul Bhushan C. Saxena and Swanand J. Deodhar Название: Business Model Innovation in Software Product Industry ISBN: 8132236505 ISBN-13(EAN): 9788132236504 Издательство: Springer Рейтинг: Цена: 7317.00 р. Наличие на складе: Нет в наличии.
Описание: This book examines the current massive changes in the software product industry on the basis of business model changes affecting six software products, and proposes a generic framework for business model innovation. Due to the combined effects of globalization, new market expectations and IT consumerization, the software industry has been experiencing a period of fundamental and rapid change. Achieving agility and the ability to innovate has now become vital, thus forcing organizations to create immense potential for innovating their business models. Proprietary and open source software (OSS) licensing represent the two extreme ends of the spectrum that could be used to build the business model of a software product. Given the changed face of the software product industry, successful software product vendors are innovating their business models by adopting a variety of combinations of these unilateral and new business models. However, these innovations also pose a number of challenges. The book examines these challenges in the context of several software product case studies in which companies successfully (or in some cases, less successfully) met these challenges and changed their business models.Focusing on the major issues related to business models in the software product industry, the book is targeted for a variety of readers: software entrepreneurs/start-ups, software product industry professionals, academics and students. Though the industry and technologies are changing rapidly, the issues addressed here are fundamental and will remain important ones for the foreseeable future.
Автор: Byoungho Jin; Elena Cedrola Название: Product Innovation in the Global Fashion Industry ISBN: 1137523484 ISBN-13(EAN): 9781137523488 Издательство: Springer Рейтинг: Цена: 6097.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.
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